Last week I wrote an article about the type of person who typically start their won business. It indicated that 70 percent of people who start their own business are a technician who may have gotten fed up with their old job or got laid off and decided they could start their own business. I happen to be one of those kind of people.
Here is a story that illustrates my point of working “on” your business not just in your business.
Today I met a potential client. He happens to be one of those 70 percent who is the technician. Over time, he has grown his business but still likes to tinker with doing the work. He met with me today because he wants to take his business to the next level. If he does that he needs to make sure that the social marketing that he is doing is going to be in place and functioning properly. He was working “on” his business.
A business friend owns her own business. She is one of the 70 percent also. She hired someone to do her sales, but the person didn’t know the business as well as the owner does. Here is the next step – does the owner take herself out of the technician role to become the manager, as well as, the entrepreneur to be able to grow her business? The answer is YES! You can hire someone to do certain things to make your life easier, and eventually, you will be able to hire a salesperson that understands your business, but you need to be able to see the whole forest, not just the two or three trees that you are working on right now.