About DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

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About DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

LinkedIn Hands-On Workshop January 29

Do you need some updates to your LinkedIn profile?LinkedIn Hands-On Workshop

Everyone needs to spend a few minutes on social media a few times a day. Does that include your LinkedIn profile? You bet it does. Making tweaks and knowing the right updates to make will help you show up better in search results.

Do you need to learn how to warm up cold leads?

Have a meeting coming up with someone you have never met? Trying to find some potential clients?  Find out more about the power of LinkedIn to help you find and warm-up leads.

This hands-on LinkedIn workshop is the place you want to be to help you use LinkedIn better. We will go over your profile to help you establish the best use of keywords to be found, how to invite new connections, how to track connections using the CRM function in LinkedIn, and how to use the search features in LinkedIn to your business’ benefit.

  • When: January 29, 2014 8AM-to 11AM Includes continental breakfast.
  • Where: Northern Kane County Chamber office 20 S. Grove, Carpentersville, IL 60110
  • What: Bring your laptop. This is limited to the first 20 people who sign-up.
  • How: Sign-up by linking here – if you sign up by December 31, you will save $5 on the $30 registration fee. Click here to sign up! Select the workshop option that applys, enter your name and you will be taken to PayPal, where you can pay by credit card or PayPal.

Build Your Network

How can you build your network without having to physically network?

I just read a LinkedIn post from William Arruda advocating that you accept every invitation that comes your way on LinkedIn. Read it here While I totally agree in principle with what he says, I do understand people’s reticence to actually doing accepting anyone and everyone.Broaden your network

For an experiment, I went to my invitation box. It had 328 invitations in it. Almost every single one of them was not personalized. That means that either the person just clicked the connect button too quickly, they thought I would know who they were, or they were just inviting someone from the people I might know section.  I did find a few people that had personalized their invitation that I may have overlooked during a busy time period, but for the most part they were generic invitations.

To follow through on the advice from Mr. Arruda, I decided that I was going to connect with almost all of the people whose invitations were awaiting my response. I added about 170 or so people to my network in about 20 minutes. I received a response from 2 of them relatively promptly, so I could begin to build a relationship with them right away.

One of the reasons that I didn’t automatically connect with the people is because I like to tag my connections for future reference. Read more here.  With this in mind, I tagged all of them with a tag that let me know they were “on-line only” connections.

Another reason I like to keep at least some of these generic invitations in my in-box is that when I teach LinkedIn classes, I like to show people how to “reply don’t accept yet. Read more here.

My mantra when I teach is – It’s not about who you know, but who they know. The broader your network is, the more likely you will be able to connect with a potential employee, employee, or new business connection.

Whatever you choose to do with your LinkedIn connections, it is the best way to build your network without actually having to network!

I invite you to share your thoughts.

Social Media and Recruiting

Do you use social media for your recruiting and hiring efforts?

I recently helped Illinois workNet create a series of recordings and a webinar focusing on recruiting what works for youpractices using social media.  Check out all of the resources on the Social Media Guide.

Here are a few of the tips:

  1. Create a job posting on your website.
  2. Share the job posting link on your social media platforms.
  3. Ask your employees to share it to their network.
  4. Create a discussion in groups about your job posting.
  5. Participate on social media to build your company brand.
  6. Post items that will provide job seekers an idea of your corporate values and culture.
  7. Use social media to “check” applicants work history.

So frequently, we are reticent to implement change. Just one of the platforms could help you find the right person. It may even save you money.

Everyone knows that LinkedIn is the social media tool of choice when it comes to looking for jobs and looking for new employees. The resources I created help you with a few tips for blogging, Facebook, Google+, Pinterest, Twitter and YouTube. Also on LinkedIn, if you aren’t making use of the groups including the Illinois Virtual Job Club Network, you may be missing a valuable resource. If you aren’t already using these tools, investigate how you can. If you need more help than the brief tutorials offer, give me a call and I will help you establish a recruiting strategy.

Reputation Management and Social Media

When it comes to Reputation Management, how can you use social media?

In my last article we talked about customer service and reputation. Now I want to talk about how you manage that reputation through social media.Your reputation is under a magnifying glass.

When you post something on your social media, it keeps pressing the previous items down on the list. Sometimes, when you actually want to find something, it is buried so deep, it becomes almost impossible to find.  The same holds true with search engine results.

When someone searches your company name (when was the last time you searched for your company on Google, Bing or Yahoo?) they get the most recent results.  Sometimes, they may find something that is several years old, but has not been pushed down in the SEO rankings below the first page. Worst yet, is when the person looking can’t find your company because someone else has commandeered your name on the internet.

One of my clients had experienced a lawsuit some years ago and it was showing up on page one of search results. By adding the additional social platforms and posting regularly, they were able to push the negative post down to page two of the results.

On review sites, it is important to balance any negative comments with a higher ratio of positive ones. Are you aware of all of the sites in your industry where customers can leave a review? One way to be aware of what is being said about your company is to set up a Google alert with your name, company name, company nickname, and any other keywords that have to do with your business.  That way if someone mentions your company by name, you will get a notification about it. That way you can deal with the comment before it festers and ruins your reputation.

The best way to counteract a negative comment is to have an overwhelming number of positive ones.  Do you need to develop a plan to accomplish that? Give me a call, we can talk.

Customer Service and Reputation

Manage your Customer Service and Reputation all at once!

Once upon a time, I worked for Spencer Gifts. Part of the training package for new employees was a cartoon video that talked about customer service. The video talked about how customers experience Fear, Uncertainty and Doubt when it comes to making certain purchases. Having good customer service can help overcome the “FUD” factor.Good Customer Service  overcomes Fear Uncertainty Doubt

The training continued with data that told us that a happy customer will tell 2 people, while a dissatisfied customer will tell 10 people. This was in the days before cell phones! Ten people spreading news about your business could ultimately damage your business’ reputation. So, customer service and reputation were tied together at the hip. But who are we kidding, customer service and reputation have almost always been tied together.

Enter social media. Tho days of someone who is dissatisfied telling 10 people number has now multiplied by hundreds, thousands or millions. Depending upon the audience of the person who is posting, how active or passionate about a topic the followers are, a simple statement can raise up an item or make it crash and burn. That is how virility with a YouTube video, Facebook post or Tweet gets going.

Remember this story – United breaks Guitar – turned out alright after the fact Read more. But that video and example is used quite a bit in how customer service and responsiveness are so much more important now, then ever before. There are now over 14 million views of the YouTube video of an event that happened in 2009. All someone has to do is create a video, share it on their social media channels, and have a couple of key people share the posts before something spins out of control.

If you need to know more about managing your customer service and reputation through social media, check back. I will cover reputation management in my next article.