About DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

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About DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

Add Google Alerts to your plan

How can Google Alerts help your marketing?Google alerts 1st picture

How do you keep track of what people are saying about you on the web? Other than combing the web hour after hour, I have found Google Alerts to be one of the best things since, toast, (not so sure it is better than sliced bread, but, you get my point right?)

You can set up an Alert for just about anything:

  • Press release – Include the words in the title to see where it was published.
  • Your name – enclose it in quotes
  • Your company name –
  • Your product or service
  • Key words that apply to your product or service
  • Your competition
  • Job Search – Read this article from Careerealism about How To Use Google Alerts for your search.

Create Google Alerts To create an alert, it is as simple as typing Google Alerts into your browser window. Or you can go to http://google.com/alerts When you type in the word for which you want to create an alert, suggested articles and links will appear. You can establish criteria for your alert like:

  • Frequency – can be as it happens, once a day, or once a week.
  • Sources – automatic (all of these), news, blogs, web, video, books, discussion, or finance.
  • Language – practically anyone you can think of
  • Region – any, or a specific county. It doesn’t allow more specific than that.
  • How many – only the best results or all of the results, and
  • Where to deliver the alert – I would suggest a gmail address.

Google alerts image 2Once you pick what you want to track, you can establish how frequently you get the updates. If you would like to use the information in the Google Alerts to help you with content for your social posts, set your delivery time for early in the day. If you choose the digest option, all of your alerts will come to you in one email. I have alerts set for some of my clients, so I personally prefer to have my alerts come as individual emails. Hopefully, you have picked great keywords to help you find information that you can share.

Use Google Alerts to help you stay up to date on new information in your industry and to help you fill out your content marketing.

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Be aware of potential hacks

If something seems fishy, it could be one of the latest hacks!

In the past few days, I have received a flurry of phone calls from “Microsoft” or “Windows”. Some friends have mentioned on Facebook that they have gotten calls from the IRS. First let me say, those huge companies and organizations will not call you. Let’s call a scam a scam! Read another story about Microsoft scammers.

Today I received an email from a contact with an aol.com email address. I don’t know if this is dropbox share Hackrelevant to that particular email server, but you should be aware nonetheless. The title in the email said
“Review Documents”. The email included a “link” to a Dropbox document.This contact does not ever send me that type of document (see the picture). So it made me a bit suspicious. I called the person to ask if they had sent me a Dropbox file and before I got the entire sentence out of my mouth, they told me that they had been hacked.

The other day I sent out a Facebook post about a company with whom I was considering doing business. One person private messaged me that her “spidey” sensors had gone up and sure enough, the people were gone this past Monday and left most of the office items behind.

If something seems fishy, it could be one of the numerous hacks out there. Do a bit of checking. As good as some virus security programs are, you may find something new that doesn’t get caught by the filters.

By the way, if you are wondering what something looks like when it is shared from Dropbox, look dropbox share realat the image to the right. The headline on the email read: Dee Reinhardt shared an image with you! The email address was Dee via Dropbox with a no-reply@dropboxmail.com address, not the person’s actual email address.

Share this with your friends and family who might not be as computer savvy as you!

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Facebook New Feature – See First

Facebook has a new Feature – See First – have you set yours yet?

Just recently, Facebook decided to give us all the chance to control what we See First in our feeds. Before we had the option to set our feeds by “Most Recent” and “Top Stories”. It seemed to me that most of the time those options seemed to work alright on my desktop, but it was up for grabs what I would see on my Android phone.

Now, this new feature gives you the ability to select who or what you want to See First in your news feed. The challenge will be that if you set too many items in your See First choices, none of them will take priority. Be judicious with your choices, AND of course, add Time2Mrkt to one of your choices!

Here is a screen shot of where it appears on my Facebook page (of course I manage it). The following image is where I found the selection on a page that I like but do not administer. You may need to look around a bit to find the option depending upon the type of page you want to follow.

Facebook See First

Facebook See First Option 2

Facebook See First Option 2

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Write positive reviews, not just negative

Do you take the time to write positive reviews? Or do you just review a place when they don’t meet your standards?

Today peer recommendations seem to be what 90% of people rely on to make a purchase or visit an establishment (Watch this). How do they make the best of a situation when a friend doesn’t suggest an option? People look to reviews.Facebook reviews

Reviews tell readers the good and the bad. If the majority of reviews are positive and there is one lonely negative review, people will often discount the validity of the negative review. My suggestion would be to launch a campaign to increase your reviews on sites where people go to look for your business. Yelp is a huge player in this arena. Google+ for all of it’s faults is a major platform to make sure you have good reviews associated with your location on the map. Bing and Yahoo both have similar functions with their mapping programs. What if you are a restaurant? Sites like Urbanspoon and others will help people make a decision about whether they choose your establishment or the one down the street. Are you in the home improvement business? Angie’s List is huge. Medical practitioners have similar sites as well.

When I worked retail, years ago before computers and the internet, the adage was that if you provided great service a customer would tell 2 people. If it was poor, they would tell 10 people. Today with social media, that 10 people turns into millions in some cases. You cannot afford that.

Negative reviews can be detrimental to your business. If they are not responded to in a timely manner they could be devastating. Make sure you are asking for your clients to provide positive reviews. The best time to do that is right after they express how satisfied they are with something you have just completed for them. Maybe you could even hold a contest to reward those who take the time to write a review for your business.

Need to talk more about this opportunity? Give me a call!

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How many LinkedIn Connections do you have?

LinkedIn Connections help broaden your networking reach!

It is real easy to tell how many LinkedIn Connections you have if you have less than 500. The number shows up on the headline area of your personal profile. But what happens once you reach that magical 500+ number that most people strive to achieve?

Why do you need so many connections?

Part of what makes LinkedIn so useful for anyone is the fact that someone knows someone that might need your services or product. The greater the number of connections, the further your reach is in the LinkedIn network. 30% of the 360m users (as of this writing) are in United States. How can you reach the person you need to reach if you network is small and closely held. Today for LinkedIn to work, you need a minimum of 500 connections. How can you find out how many more than 500 you have?

It is more difficult to find out what that number is. One of the previous versions of LinkedIn used to have the listing of how many contacts you had on the right hand side of your status update stream. When they moved the Home page around, they lost that bit of information.  Now you have to go to your Connections page, click on the settings and find out how many contacts you have there. It will also tell you how many of your email contacts are in your network as well.

Watch this brief video to see where you need to look to find out how many LinkedIn Connections you have.

 

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