As a social media professional, I am always seeking ways to make more efficient use of my time. I belong to a couple of forums and groups that often discuss free tools or low-cost options. I would like to share a compiled list here with you:
Hootsuite – one of my faves – up to 5 social media accounts for free, up to 20 for $5.99 per month
If This Then That – will help you do just that with about 11 social platforms – ex. if [Twitter mention] then [thank them] – will work with Facebook pages.
Buffer – share your posts at a later time on any Twitter account or Facebook personal pages
Dreamstime – free photos for use in your materials – they also have photos for purchase.
DIIGO – similar to Dropbox for websites you want to save for later – lets you bookmark in a cloud favorites by keyword. You can even highlight things, place sticky notes on pages and share it with connections.
FanTools – the free side lets you set up one Twitter and one Facebook page, upgrades available for planning, coupons and deals.
YouSendIt – sending large files through email is no longer a problem, use YouSendIt. You upload, the receiver downloads. You must stay under a size limit for it to remain free.
Morgue File – more free photos. Has a connection with Dreamstime.
CutePDF – makes pdf files for any of your printable documents for programs that don’t already convert them.
Google Docs, Calendar, mail, keyword tools, alerts, analytics, insights for search – access docs that you share, share with others, check your calendar, multiple email accounts from you desktop, phone, or laptop, find what keywords you need to use, set up alerts for anything you want to track from the web and blogs, add analytics to your website and track traffic to your site, .
If you use Hootsuite to schedule any of your posts or monitor your social platforms, be aware that they have made some changes to the drafts option. Once you have imported all of your previous drafts, using the saved drafts function is just a bit different. Watch the video below or follow these directions:
In the left dashboard menu, select Publisher, then Drafts.
Sort or filter your drafts by selecting a specific profile.
If you don’t want to keep a draft, delete it with the X.
Select the draft you want by clicking the pencil, you can edit it or add additional platforms like normal.
Send it now, or schedule a date for the post. At this time, the Auto-Schedule feature doesn’t work with the drafts.
To save the draft for future use, check the box at the bottom right to “Retain copy of draft message.”
Either X the top right corner to close or “Clear” the compose box.
Watch this video.
What I like about this new option is you can sort by platform. Since I manage multiple business profiles, I can select the company for which I want to post and see all of the drafts that are available. This also allows an easier way to edit and save drafts. One thing I don’t like is the lack of the auto-schedule feature. That could change. Another thing I don’t like is I can’t see when I have other things scheduled when I am making the post. I will have to do some mental note taking or paper note taking to make sure I am not doubling up on a scheduled time.
Sharing events/promotions and job postings is easy with LinkedIn groups.
Do you participate in groups? One of the ways that you can really score some points with the other group members is to share value. Everyone determines value differently, but if you are always sharing things that point back to you, your services or products, or your own interests, the value that others see may begin to diminish with time.
One group to which I belong on LInkedIn, doesn’t want it’s members to post external links in the initial discussion post. I understand their philosophy. It is a large group and many people are only interested in getting their blog posts out to promote their product, service or thoughts. But, one of the best features of a group is the ability to promote an event or post a job opening.When you are entering your discussion into a group directly, you can select “General”, “Job”, or “Promotion”. This differentiates the post and puts it into a category that appears at the top of the group menu. If you have an upcoming event or item/service that you want to promote, share it with the group, but be honest about the fact that you are promoting something. Not everything is a valid “Discussion”.
Now, when it comes to jobs, if you know of any job openings, it is great to share them in the groups to which you belong. If you are not a recruiter and posting the job on LinkedIn, just share the link in the discussion post and it will show up in the “Job Discussions” like the picture. If you don’t see jobs, check the job discussions option. You may find something worthwhile that you wouldn’t have found otherwise.
Remember that sharing is caring and you want to share as often as possible in the groups to which you belong. When you are sharing in a group, it also shows up as a status update to your connections!
For the longest time, I was not an Instagram lover for business. I felt that it was more for foodies and clothing lines. Another challenge I felt was that it was difficult to manage more than one account at a time on a device. Then I read this article that described several apps available to iOS and Android, as well as, one for desktop use that will help users manage more than one account on their smartphone.
What spurred my initial search for answers to using it more effectively was this article about brands being slow to adopt Instagram. The article shares that Instagram engagement rates dwarf those of Twitter. But, only 12% of brands include Instagram if they are using 3 social channels to market. The percentage goes up as more channels are are added to the marketing mix.
Here are my thoughts as to why business has not fully embraced Instagram:
Community managers may not be given authority to post on Instagram as the brand.
Some may not see the value in posting to Instagram for a business.
There is a challenge to manage multiple accounts from one mobile device. AND It is easier to manage an Instagram account from a phone.
Because much of Instagram is based on images, many brands that deal with a B2B clientele have a difficult time reaching their target audience.
Because the platform is now a Facebook property, there is a spot when posting that you can set a location. With this opportunity, your clients, customers or visitors can opt to “check-in” by Facebook or Instagram!
We all need to know which platforms are best suited to our business. With the rise of Instagram, should you be investigating it’s potential benefits for your business? If you need some help making that decision, call.
These days so many people are finding jobs or getting business because of someone that they know. When I teach LinkedIn, my adage is – It’s not about who you know, but who they know. How can you take advantage of this?
To be a better networker, the article I mentioned suggests you should come off as approachable, don’t be afraid to introduce yourself, get help from people you know, and keep building your network. These are great tips for someone who is outgoing and can easily carry on a conversation with someone. The one point I would like to expound upon is the get help from people you know.
If you belong to a chamber of commerce or another networking group, you can always ask one of the ambassadors to make an introduction. If you are going to an event for the very first time, maybe you could take along a wing-person. Once you get to know a few people in a group, it won’t be as intimidating.
But what can you do if you don’t like networking? Check out this article about being a introvert with networking. These tips help you set goals for your networking.
How can you be a better networker? Like Nike says, “Just do it!”
Do you think that your email address counts in branding your business?
I hope you said YES!
So often I see business people who have an email address that reads firstname.lastname@example.org or email@example.com. While I always set up a firstname.lastname@example.org address for my clients, it is for a totally different purpose than to run their business email with that email address.
I apologize to have hurt your feelings if you are one of those people reading this that have that sort of email address. But get with the program. There are three reasons why you don’t have an email address with your company as your domain name:
You just got started and haven’t built your website yet.
You are too busy to do it yourself – then it is time to hire someone to do it for you.
You are trying to save a few bucks by not paying for the upgrade to the company that is hosting your URL.
Here is my question to you – how much business have you lost because someone thinks you are a “valid” business because you don’t have a company email address.
If your domain name was taken when you tried to create your company website and email, you may not have to worry about that any longer. Look at the image in this post and you can see how many options there are for you now. How you brand your business must include what you use for an email extension.
Read my tech friends opinion on this situation. When you are ready to either set-up your website or work on branding your business across the board, give me a call. We can work things out!