As a social media professional, I am always seeking ways to make more efficient use of my time. I belong to a couple of forums and groups that often discuss free tools or low-cost options. I would like to share a compiled list here with you:
Hootsuite – one of my faves – up to 5 social media accounts for free, up to 20 for $5.99 per month
If This Then That – will help you do just that with about 11 social platforms – ex. if [Twitter mention] then [thank them] – will work with Facebook pages.
Buffer – share your posts at a later time on any Twitter account or Facebook personal pages
Dreamstime – free photos for use in your materials – they also have photos for purchase.
DIIGO – similar to Dropbox for websites you want to save for later – lets you bookmark in a cloud favorites by keyword. You can even highlight things, place sticky notes on pages and share it with connections.
FanTools – the free side lets you set up one Twitter and one Facebook page, upgrades available for planning, coupons and deals.
YouSendIt – sending large files through email is no longer a problem, use YouSendIt. You upload, the receiver downloads. You must stay under a size limit for it to remain free.
Morgue File – more free photos. Has a connection with Dreamstime.
CutePDF – makes pdf files for any of your printable documents for programs that don’t already convert them.
Google Docs, Calendar, mail, keyword tools, alerts, analytics, insights for search – access docs that you share, share with others, check your calendar, multiple email accounts from you desktop, phone, or laptop, find what keywords you need to use, set up alerts for anything you want to track from the web and blogs, add analytics to your website and track traffic to your site, .
Try using a scheduler like Hootsuite to save you time.
Sometimes we get busy and forget to post content to our social media platforms. What could you do to make sure that you are getting your message out socially and still run your business? Try using a content scheduler like Hootsuite. It used to be that third party tools like these were dinged by the platforms because the content wasn’t posted directly. Recent research by others in the industry say that is no longer the case.
Here is how you might use the tool:
On Sunday afternoon, you may sit down after your weekend activities are complete, and schedule your posts for the week. (We all know that when we own our own business, the work week is never really done.)
During the week, you are reading your emails, run across some industry articles that you would like to share. Click on the icon in your Google Chrome browser to share your article. Let Hootsuite auto-schedule it for you. Hootsuite will pick the best time based on when your audience click on your posts.
Thursday afternoon you are preparing for your vacation the following week. Take a few minutes to schedule the weeks posts, including the Monday and Tuesday for the week you return.
You have an event coming up. Create a few draft posts that you can share on the fly or schedule in advance – a few weeks in advance.
Have a post that you want to share now? You can do that too! It even counts your characters so you can stay under 140 for Twitter.
There are other options included with the tool, take a look at this video to see the basics of how to use the scheduling tool:
How do you keep track of what people are saying about you on the web? Other than combing the web hour after hour, I have found Google Alerts to be one of the best things since, toast, (not so sure it is better than sliced bread, but, you get my point right?)
You can set up an Alert for just about anything:
Press release – Include the words in the title to see where it was published.
To create an alert, it is as simple as typing Google Alerts into your browser window. Or you can go to http://google.com/alerts When you type in the word for which you want to create an alert, suggested articles and links will appear. You can establish criteria for your alert like:
Frequency – can be as it happens, once a day, or once a week.
Sources – automatic (all of these), news, blogs, web, video, books, discussion, or finance.
Language – practically anyone you can think of
Region – any, or a specific county. It doesn’t allow more specific than that.
How many – only the best results or all of the results, and
Where to deliver the alert – I would suggest a gmail address.
Once you pick what you want to track, you can establish how frequently you get the updates. If you would like to use the information in the Google Alerts to help you with content for your social posts, set your delivery time for early in the day. If you choose the digest option, all of your alerts will come to you in one email. I have alerts set for some of my clients, so I personally prefer to have my alerts come as individual emails. Hopefully, you have picked great keywords to help you find information that you can share.
Use Google Alerts to help you stay up to date on new information in your industry and to help you fill out your content marketing.
If something seems fishy, it could be one of the latest hacks!
In the past few days, I have received a flurry of phone calls from “Microsoft” or “Windows”. Some friends have mentioned on Facebook that they have gotten calls from the IRS. First let me say, those huge companies and organizations will not call you. Let’s call a scam a scam! Read another story about Microsoft scammers.
Today I received an email from a contact with an aol.com email address. I don’t know if this is relevant to that particular email server, but you should be aware nonetheless. The title in the email said
“Review Documents”. The email included a “link” to a Dropbox document.This contact does not ever send me that type of document (see the picture). So it made me a bit suspicious. I called the person to ask if they had sent me a Dropbox file and before I got the entire sentence out of my mouth, they told me that they had been hacked.
The other day I sent out a Facebook post about a company with whom I was considering doing business. One person private messaged me that her “spidey” sensors had gone up and sure enough, the people were gone this past Monday and left most of the office items behind.
If something seems fishy, it could be one of the numerous hacks out there. Do a bit of checking. As good as some virus security programs are, you may find something new that doesn’t get caught by the filters.
By the way, if you are wondering what something looks like when it is shared from Dropbox, look at the image to the right. The headline on the email read: Dee Reinhardt shared an image with you! The email address was Dee via Dropbox with a firstname.lastname@example.org address, not the person’s actual email address.
Share this with your friends and family who might not be as computer savvy as you!
Facebook has a new Feature – See First – have you set yours yet?
Just recently, Facebook decided to give us all the chance to control what we See First in our feeds. Before we had the option to set our feeds by “Most Recent” and “Top Stories”. It seemed to me that most of the time those options seemed to work alright on my desktop, but it was up for grabs what I would see on my Android phone.
Now, this new feature gives you the ability to select who or what you want to See First in your news feed. The challenge will be that if you set too many items in your See First choices, none of them will take priority. Be judicious with your choices, AND of course, add Time2Mrkt to one of your choices!
Here is a screen shot of where it appears on my Facebook page (of course I manage it). The following image is where I found the selection on a page that I like but do not administer. You may need to look around a bit to find the option depending upon the type of page you want to follow.
Do you take the time to write positive reviews? Or do you just review a place when they don’t meet your standards?
Today peer recommendations seem to be what 90% of people rely on to make a purchase or visit an establishment (Watch this). How do they make the best of a situation when a friend doesn’t suggest an option? People look to reviews.
Reviews tell readers the good and the bad. If the majority of reviews are positive and there is one lonely negative review, people will often discount the validity of the negative review. My suggestion would be to launch a campaign to increase your reviews on sites where people go to look for your business. Yelp is a huge player in this arena. Google+ for all of it’s faults is a major platform to make sure you have good reviews associated with your location on the map. Bing and Yahoo both have similar functions with their mapping programs. What if you are a restaurant? Sites like Urbanspoon and others will help people make a decision about whether they choose your establishment or the one down the street. Are you in the home improvement business? Angie’s List is huge. Medical practitioners have similar sites as well.
When I worked retail, years ago before computers and the internet, the adage was that if you provided great service a customer would tell 2 people. If it was poor, they would tell 10 people. Today with social media, that 10 people turns into millions in some cases. You cannot afford that.
Negative reviews can be detrimental to your business. If they are not responded to in a timely manner they could be devastating. Make sure you are asking for your clients to provide positive reviews. The best time to do that is right after they express how satisfied they are with something you have just completed for them. Maybe you could even hold a contest to reward those who take the time to write a review for your business.