I still run into people who have been doing business very successfully without a website. Many of them are hyper-local and do most of their business by word-of mouth. But if you have ever watched Eric Qualman’s Social Media Video? Your growth depends upon “World-of-Mouth”.
When you have a website, you validate your authenticity. By taking it one step further and having a company LinkedIn page, you increase your authenticity, but you increase the likelihood of showing up higher in search results.
The first step in creating a company page on LinkedIn is that you MUST have a company email to set-up the company LinkedIn page. You cannot use gmail, yahoo, hotmail or (heaven forbid) aol. If you want to get started right away you can link here - http://marketing.linkedin.com/company-pages/
If you want to take advantage of all of the bells and whistles, you will need some graphics to optimize the profile to the fullest and the time to create a listing of your products and services. This gives you in-bound links that also help drive up your website’s SEO.
Last but not least, if you are creating a company profile, you will want followers. To keep them interested, you will more than likely need to post some interesting information about your company or industry. Get a twofer by sharing your company update to your personal connections! Need to know more about that? Check this post.
Does all of this sound overwhelming? Give me a call.
One of the most frequently asked questions that I receive is “What are endorsements? What good do they do?”. I thought I would put an explanation into words for you.
Endorsements – are a way to give your connection a thumbs up for the skills that they have listed without going through to much effort. Some people think they are a waste of time, but I would tend to disagree. Here are a few reasons:
The act of endorsing someone gives you a “post” without having to think of anything to say;
Endorsing someone’s skill let’s them know that you think they “own” that skill. I don’t endorse someone for a skill that I don’t know they possess and I don’t add skills to their profile by endorsing them for something they have not included.
Endorsing others might give you an idea for a skill that you possess that you hadn’t thought about including in your skills.
Recommendations – The best part of recommendations is that you can give one to your first degree connections without having to be asked. Recommendations are much more thoughtful and descriptive than endorsing someone. This is a way to speak to the quality of someone’s work more than just the skill that they possess. My caution here is > don’t give someone a recommendation as soon as they have written one for you. It just looks like “recommendation love” and that isn’t so good. ”Paying it forward” is the thought to keep in mind when you are writing recommendations. Remember, just because someone writes you a recommendation, doesn’t mean that you have to return the favor. Perhaps you “pay it forward” to someone else. LinkedIn used to require 3 recommendations from first degree contacts before they would consider your profile complete. It is still advised to try to obtain them for your current and past positions. Just remember, that to write a recommendation or request one, you must be first degree connections with the person. AND by all means, don’t invite them to connect and ask for the recommendation in the same communication!
When you recommend someone, they must approve your recommendation to appear on their profile. Use your best grammar and punctuation. Not only will it reflect upon the person about whom you are writing, but it reflects upon you as well. The recommendations that you give, as well as, receive show in your profile for everyone to view.
Product/Services Recommendations – Now if giving and getting endorsements and recommendations weren’t enough, we have the third option of recommending the company product or service for which the person you are thinking about recommending offers. This is a great idea if the company is a one-person or small operation. While searching LinkedIn, a company page may appear before they run across the person. In my case, I am my company so when someone recommends my company, they are recommending me.
I would love to hear your thoughts on endorsements and recommendations. Tell me what you think!
I think LinkedIn is one of the best things since sliced bread, but I am just one person. One of the features that I think is versatile and needs to be used is Groups. I took a few minutes to explain it in a short video. Take a look.
Were you aware that when you update your LinkedIn profile, each change goes out as a status update? This is not a bad thing if you are making one or two changes. It keeps your name in front of your contacts. BUT if you are making major overhauls, you may want to turn off your activity updates until you are finished. Just remember to turn them back on, or no one will see any of your updates.
Here is a short video on how to make that change and to add another email address to your account.