Have you seen the latest LinkedIn Groups Updates
Today in LinkedIn, I clicked on Groups and noticed there has been a significant LinkedIn Groups Update.
See the image below, but to summarize:
- The groups to which you belong are listed across the top
- Click “See More” to view all of your groups
- Check the number of groups to which you belong – remember you can join up to 50 groups
- Follow the conversations from your groups in a stream below the list.
Now one of the best things that this change has brought about is that if you want to start a discussion in more than one of your groups you don’t have to go from group to group to start the discussion. For example, this is especially useful if you are sharing a job posting. Click here to read about how to Share a Post that you see in your updates stream or from company updates. What is great about the new feature is:
- you type in your headline,
- type in your message,
- pick whether it is “General”, “Promotion”, or “Job” and then
- Select the “Choose a group” to you see the drop-down list of your groups!
This is a great time saver if you don’t have an update to share from a company. It is a great way to gather information from multiple groups for research or to obtain an answer to a questions for which you just cannot find the answer. Share a workshop or other event to appropriate groups.
As a reminder, some groups moderate their discussions, so your post may not appear automatically. Be careful not to appear spammy so that you are cut out of the loop!
Have you heard? The products and services page of your company page will be retired on April 14, 2104. That doesn’t mean you have to stop sharing LinkedIn Company posts, it means you have a new place from which to share! A great thing to do is to post your most recent blog post to your company page. Now with the addition of the Showcase pages, you can post to a specific showcased item. Follow how to share your posts with the bullets here, or follow the images below, or check out the YouTube how-to on my channel.
Sharing LinkedIn Company Posts
- In the tool bar select Interests > Companies
- In the Company Home Tab, find the post you would like to share
- Find the “Share” link at the bottom of the post
- Click “Share”
- Pop-up opens
- Select the box to “Share” to your personal profile
- Select the box to “Share” to groups
- Groups > Type the alphabet and the groups to which you belong will start to appear. If you want to select more than one group that starts with a letter, you have to re-type the letter again.
- Select Individuals if you wish to notify a specific Individual of a link. They will receive an email about the post.
Follow along with the images below.
Interests > Companies
Showcase pages can share items in addition to Company page posts.
From the post itself, you select the share option.
Follow the same steps as for the company page posts. Comment to share to your personal feed.
To share to groups to which you belong, begin typing the alphabet and the groups will show up. Select a group. If there is more than one group in a letter, you just type the letter until you have added all the groups that you would like.
Customize your LinkedIn URL for better traffic
Why would you want to customize your LinkedIn URL? Does your LinkedIn public profile link look like this - http://linkedIn.com/in/someonesname-9482048q8488974
or like this (with your name of course) >>> If it doesn’t follow these directions or watch the quick how-to video below.
Step 1 – Go to Profile > Edit Profile
Step 2 – Find the URL in the box below your image
Step 3 – Select Edit
Step 4 – In the right hand column find the box that says “Customize your public profile URL”
Step 5 – Type in your name – no caps or spaces. You may need to add a middle initial or a number to your name. If you must add a number, use one that is significant to you, not just the ones that LinkedIn suggests.
Step 6 – Add the link to your resume, other on-line profiles, business cards (networking cards)
You can view a how-to video on how to customize your LinkedIn URL on YouTube by clicking below.
Where else would a customized LinkedIn URL come in handy? Do people connect to you or your business? If they can find you directly, it may make the difference in landing that next big contract or job!
The Top 5 LinkedIn Business Page Tips cover Descriptions, Products & Services, Imagery, Recommendations, and finally Activity
Top 5 LinkedIn Business Page Tips – Activity
One of the keys to LinkedIn in general is to do more than just collect connections. Social media, of which LinkedIn is one of the tools is about being social. Sharing, communicating, and listening is part of being social. While LinkedIn isn’t the spot where you share what you had for lunch, it may be the place to post that you are attending a networking luncheon with a few colleagues whom you can tag in your profile posts and the company if they have a company page. So how can you build the activity level on LinkedIn with your company page?
- If you are hiring new employees, you can post those jobs on LinkedIn. There is an associated cost if you use the job board features. If you don’t, you can still use the status updates on LinkedIn company pages to share a link the listing on your website.
- Create a group associated with your company to serve as a forum. This is especially good if you could use it as a customer service frequently ANSWERED questions area.
- Post status updates regularly. Use this area to post newly written blog articles that will take readers back to your website. Share information useful to your industry.
- Share your company status updates, when appropriate, to groups to which you belong. Here is another article on sharing company status updates to groups.
- Use the option to create a variation on your company page based on audience. If you have different products that would be more useful to New York vs. Chicago, create a specific landing page in LinkedIn for the New Yorkers. Perhaps a job title might be the defining demographic for the alternate page.
Whatever you do, do something! There is nothing worse than finding an “abandoned page”. It is better to have done nothing than to start and not follow-through.
Need more information on your personal profile? Read the LinkedIn – top 5 Tips – series on the following: Photos, Complete, Connections, Invitations, Participate