Use the LinkedIn Advanced Search function to help find your perfect client!
We all need new customers and clients. How do you find yours? Some people turn to LInkedIn, but are they really using it to the best of the platforms ability? I say you need to use the LinkedIn Advanced Search function to really make the platform worthwhile.
I took a few moments to create a how-to video that you can find along with all of my other how-to videos on YouTube or scattered throughout my blog posts.
Following are the basic steps of using the LinkedIn Advanced Search function:
Enter a key word for the type of person you want to find.
Add a couple of qualifying terms to reduce your search to a more manageable result.
Filter on the left hand side to reduce the results. The best number is somewhere around 50-75 at a time.
Geographic area – I use Greater Chicago Area most of the time, but it depends upon where you are located.
Industry – pick the one that you want to target right now.
Level of connection – 2nd degree is usually where you want to start. You can always search your 1st degree connections, but the 2nd degree ones broaden your market.
Pick a former or current company(ies) on which you want to focus. This is not as necessary.
If you want to really reduce the result number, click on the word ADVANCED next to the magnifying glass by the search box. In the LinkedIn advanced area, you can pick an area located in or near a specific zip code and filter by 10, 25, 35, 50 or 100 miles from that zip code.
Save your search for future reference and so LinkedIn won’t charge you at the end of the month when you exhaust your searches. You can save three searches at one time. Change them as you need to do so.
Take a look at the video to see what I explained in the directions. Happy client hunting!
Share Company Updates to get to more views from your posts.
First of all, to share company updates, you need a company profile on LInkedIn to make this work. To have a company profile you need to create one with an email address that ends in your company domain name – firstname.lastname@example.org. Gmail and the other general email servers won’t work.
Go to your Company Profile to create the company updates you want to share. It could be a link to a blog post on your website, a job posting on your website or an article from another source. Whatever the item, try to share an update that has an image in it because people tend to click on items with images when the posts shows up in their news feed.
After you have posted the update, go back to your menu bar:
Hover over Interests
Scroll to find your recent update
Click Share in the update
A new window will pop up
Begin typing to share your update
From there another window will open that you can share your update to your personal profile, to groups to which you belong and to individuals. To find the groups that you belong to, just start typing the alphabet. Each time you type a new letter, the groups that begin with that letter will show up. For example if you have a number of groups in one letter, you will see a list of the group names. Pick one, it will be added to the recipient list. To add another just type the same letter again until you have added all of the groups from that letter of the alphabet.
To watch the whole process about sharing company updates on LinkedIn, take a look at this How-To video.
One way to make this work to your company’s advantage is to ask all employees to share the company status update to their personal network. This is especially useful if there is a new product launch, you need to fill an open position, or you have some great press to share!
Invitations from people you don’t know can be frustrating!
Frustrating because you may not know how to categorize the person for your method of communication system. Personally I like to tag all of my connections.
When teaching LinkedIn workshops, I make the participants promise to never send a generic invitation again. Usually I hear an “Oops!” from one of the people, because they had just sent the generic invitation. Well, they haven’t broken their promise, because it starts from that moment.
So many people fall into the trap of sending out invitations to the people in their email address book because LinkedIn suggests it and they think it is a good idea to increase their connections. Instead I suggest that they send them one at a time and make sure to personalize them.
Since so many of the millions of LinkedIn users have not taken a class with me, they don’t know the benefit and importance of personalizing the invitations so I get scads of generic invitations. I like to “Reply don’t accept yet“. LinkedIn has recently changed the way their messages work and the option has moved. I thought I would share how the changes now look.
You need to hover over the small message icon on the pending invitations.
In the upper right corner of the box that pops up is an arrow that indicates you can reply to the invitation. Right now it is a bit finicky, but if you can actually get it to click, you can send a message to the person to help you figure out how you will tag the person for future reference.
If the person replies to me, I will 99.9% of the time connect with them. This is just one way to help me keep my LinkedIn connections a bit more organized.
As I was teaching class on Monday for some job seekers at the Illinois workNet Center in Arlington Heights for Harper College, one of the students said he couldn’t find the option I was showing on the screen. I took a look over his shoulder and sure enough LinkedIn has done some updates to the message center.
Here are the highlights –
Messages appear by person – the whole string of the conversation is in one spot, instead of numerous messages for one back and forth conversation.
All invitations are in the invitation tab. What this has done is taken away the ability to “reply don’t accept yet”. This feature was very useful for me and if there isn’t an alternative offered, it will be a great loss especially when people do not personalize their invitations.
You can start a new conversation with someone with the pencil and pad icon.
The other thing they don’t point out is if you send a group message, it shows the image at the top of the message string of who was included and then who responds, very similarly to the way a text message stream looks.
Recommendations will help you get to All-Star status!
If you have ever attended one of my LinkedIn classes you have heard me speak about the advantages of placing your personal branding keywords in your profile to help you show up more prominently in searches done without using your name. One of the lesser known areas that can really benefit that search algorithm is your recommendations. LinkedIn wants you to have three recommendations from your connections. Many times, people will write a recommendation for you, but they are based on what they want or choose to say.
Let’s see how you might make these recommendations work to your “keyword” advantage. After you determine what your keywords are and you have placed them in your profile in the right places, the additional area you want to include is the recommendation. Follow these steps:
Select a keyword upon which you want to focus.
Select a person that knows you well enough to write a recommendation about your expertise in that keyword area.
Find the recommendations section on your profile.
Hover over Profile in the menu bar,
Select Edit Profile,
Scroll down to the Recommendations section,
Hover over the section to reveal the “Ask to be recommended” button.
Follow the steps in the Recommendation sequence.
Pick a position
Pick a person
Select person’s position
Write your message
The message should never be the generic message generated by LinkedIn. Whenever possible always try to personalize any of those messages. For the purpose of your recommendation, you are even going to offer them some suggested language. Why make the person have to add more work to their busy day when there is really nothing in it for them to write you a recommendation. Here is my suggestion – Use the keyword that you want to highlight in the recommendation. Write 2-3 sentences about how you demonstrate that keyword. If you need help tooting your own horn, work with a someone who knows your work. It is very difficult to sell yourself. Think about what you would write if you were writing your own performance review.
Repeat this process to request a review from different individuals to cover each of your most prominent keywords.
In most cases, the person will use your words in the recommendation. In one situation when I was working one-on-one with a client, we used this technique and the person from whom we requested the recommendation went above and beyond what we had used in the request and wrote a couple of paragraphs.
I would also recommend that as you add a new skill, or as your recommendations “age” you may want to request recommendations to keep the keyword fresh on the top of your list of recommendations. A good rule of thumb is obtain a new one every four to six months. Remember, if you pay it forward, it will come back to you!