Sharing is Caring

Sharing events/promotions and job postings is easy with LinkedIn groups.

Do you participate in groups? One of the ways that you can really score some points with the other group members is to share value. Everyone determines value differently, but if you are always sharing things that point back to you, your services or products, or your own interests, the value that others see may begin to diminish with time.

One group to which I belong on LInkedIn, doesn’t want it’s members to post external links in the initial discussion post. I understand their philosophy. It is a large group and many people are only interested in getting their blog posts out to promote their product, service or thoughts. But, one of the best features of a group is the ability to promote an event or post a job opening.LI group postsWhen you are entering your discussion into a group directly, you can select “General”, “Job”, or “Promotion”. This differentiates the post and puts it into a category that appears at the top of the group menu. If you have an upcoming event or item/service that you want to promote, share it with the group, but be honest about the fact that you are promoting something. Not everything is a valid “Discussion”.

Now, when it comes to jobs, if you know of any job openings, it is great to share them in the LinkedIn job discussion postgroups to which you belong. If you are not a recruiter and posting the job on LinkedIn, just share the link in the discussion post and it will show up in the “Job Discussions” like the picture. If you don’t see jobs, check the job discussions option. You may find something worthwhile that you wouldn’t have found otherwise.

Remember that sharing is caring and you want to share as often as possible in the groups to which you belong. When you are sharing in a group, it also shows up as a status update to your connections!

 

Please follow and like us:

Using LinkedIn as a CRM

Do you use a CRM for your business?

If you use a CRM – Customer Relationship Management tool for your business and contacts, that is great! Hopefully you are making use of the automated items that you can set-up to keep in front of your potential and exiting clients.

If not, you might want to investigate the CRM functionality that is happening in LinkedIn. Go to your Connections item on your LinkedIn Menu bar.

LI connections menuIf you hover you will see other options, but just click on the word connections. It should take you to a screen that looks like this:

LI connections page

  1. You can send a birthday message, congratulate someone on a work anniversary or a new position, and …
  2. Review the reminders that you set for yourself.
  3. Sort people by recent conversation, last name, first name, or new connections.
  4. Filter your connections by company, location, industry, and my favorite by Tag.
  5. You can tag people from this page.

What I like a bit better, is to go to the person’s profile page and get into the nitty gritty of what a CRM is really all about.

LI relationship

  1. With this feature, look for the Star underneath the persons picture or the word Relationship. Once you click on it, you can do the following:
  2. Note whatever you want to note about the person.
  3. Add a reminder – 1 day, 1 week, or recurring and more. The reminder function puts reminder into your CRM portion of your connections page. (See below)
  4. Add in how you met and include the people that introduced you.
  5. My favorite – Tag your connections. Those tags appear next to the contact information. You can tag a person with any tag you like.

With all of these features, you are the only person that will see any of this information. That is the beauty of this feature.

Now if you don’t know why it is important to use these tools, let address a marketing tactic. When I teach, I tell the class room an old marketing tip – the more someone sees your name, the more likely they are to remember it.  When you see the following items, take action!

LinkedIn CRM

Take a few minutes to wish people Happy Birthday, Congratulations, or review the reminder that you received from your CRM function!

 

Please follow and like us:

LinkedIn Hands-On Workshop January 29

Do you need some updates to your LinkedIn profile?LinkedIn Hands-On Workshop

Everyone needs to spend a few minutes on social media a few times a day. Does that include your LinkedIn profile? You bet it does. Making tweaks and knowing the right updates to make will help you show up better in search results.

Do you need to learn how to warm up cold leads?

Have a meeting coming up with someone you have never met? Trying to find some potential clients?  Find out more about the power of LinkedIn to help you find and warm-up leads.

This hands-on LinkedIn workshop is the place you want to be to help you use LinkedIn better. We will go over your profile to help you establish the best use of keywords to be found, how to invite new connections, how to track connections using the CRM function in LinkedIn, and how to use the search features in LinkedIn to your business’ benefit.

  • When: January 29, 2014 8AM-to 11AM Includes continental breakfast.
  • Where: Northern Kane County Chamber office 20 S. Grove, Carpentersville, IL 60110
  • What: Bring your laptop. This is limited to the first 20 people who sign-up.
  • How: Sign-up by linking here – if you sign up by December 31, you will save $5 on the $30 registration fee. Click here to sign up! Select the workshop option that applys, enter your name and you will be taken to PayPal, where you can pay by credit card or PayPal.
Please follow and like us:

Build Your Network

How can you build your network without having to physically network?

I just read a LinkedIn post from William Arruda advocating that you accept every invitation that comes your way on LinkedIn. Read it here While I totally agree in principle with what he says, I do understand people’s reticence to actually doing accepting anyone and everyone.Broaden your network

For an experiment, I went to my invitation box. It had 328 invitations in it. Almost every single one of them was not personalized. That means that either the person just clicked the connect button too quickly, they thought I would know who they were, or they were just inviting someone from the people I might know section.  I did find a few people that had personalized their invitation that I may have overlooked during a busy time period, but for the most part they were generic invitations.

To follow through on the advice from Mr. Arruda, I decided that I was going to connect with almost all of the people whose invitations were awaiting my response. I added about 170 or so people to my network in about 20 minutes. I received a response from 2 of them relatively promptly, so I could begin to build a relationship with them right away.

One of the reasons that I didn’t automatically connect with the people is because I like to tag my connections for future reference. Read more here.  With this in mind, I tagged all of them with a tag that let me know they were “on-line only” connections.

Another reason I like to keep at least some of these generic invitations in my in-box is that when I teach LinkedIn classes, I like to show people how to “reply don’t accept yet. Read more here.

My mantra when I teach is – It’s not about who you know, but who they know. The broader your network is, the more likely you will be able to connect with a potential employee, employee, or new business connection.

Whatever you choose to do with your LinkedIn connections, it is the best way to build your network without actually having to network!

I invite you to share your thoughts.

Please follow and like us:

Hands-On LinkedIn Workshop

Take some time to participate in the Hands-on LinkedIn Workshop!LIworkshop200

When was the last time you spent any time on your LinkedIn profile? There have been a number of changes recently. Take this time to help yourself better understand a few things to make LinkedIn work better for your business.

Bring your laptop! We will:

  • work on your profile to make sure it will be found with a keyword search;
  • show you how to maximize your exposure; and,
  • give you direction on how to warm-up cold leads.

Interested? Here are the details:

WHEN:

October 30, 2014
8-10AM

WHERE:
QCI Restoration
1155 Bowes Rd
Elgin, IL 60123

Cost is $30. Register by going to:

http://time2mrkt.com/payment-center

Enter your name under the LinkedIn Workshop option.
Click pay now, use either PayPal or a credit card to register.

Sorry No Refunds on registration.

Thanks to T.G. Consultants who will be sponsoring the breakfast goodies!

Please follow and like us: