When I sign up for a webinar, I try to check to make sure that I have the time available. In some instances, the host encourages you to sign up even if you can’t make the webinar because they will be forwarding a recorded copy of the webinar to those who are unable to attend.
When the webinar is free, do you feel that there will be a salespitch at the end, or in the middle?
What cost do you consider an appropriate or affordable fee for a webinar to feel that you will gain value from it?
Recently, I was a guest speaker on two webinars in a series on social media. It was sponsored by Southern Illinois University – Carbondale. The webinars were free because of this sponsorship. Initially there were 278 people registered for the webinar. The webinar was recorded and posted on a state sponsored website. But there were only 88 participants who logged in or a 31% attendance rate. What caused the other 190 to not log-in – change in schedule, lack of reminders, knowing that it was being recorded, OR the word FREE leaving a poor perception of value?