Whether you like it or not, social media is here to stay. But you need to determine which platform is or platforms are better for your business. So…
B2B vs. B2C – which platform is best for your business?
So there are over 200 social platforms that you can choose to use. Determining where you want to spend your time and effort is crucial to how well you move do to move forward and achieve consistency in your use and engagement on social media. This series of articles will review the various types of social platforms and the importance, in my opinion, of which ones are best for Business to Business – B2B or Business to Consumer – B2C.
The areas we will be covering address the top types of platforms information, sharing, imaging, locations, and news.
Either type of business, whether it is B2B or B2C needs to understand that consumers are no longer depending solely upon the traditional forms of advertising to find their next source for a purchase or contract. Following that thought, where will your customer find you and what will they find when they get there?
For B2B it is important that your customer find an authority on the product that they want to purchase. Will it be you? What is the goal you want to achieve with your digital presence?The platforms that you choose to use will build brand awareness and thought leadership.
For B2C the social media tools that you use can provide customer service, or sales/lead generation. Peer recommendations are now most frequently the determining factor for a consumer to make a purchase. Will your business gain the trust of your customers to cause them to make those recommendations?
Search engines are no longer the only way your customers will find you, will you like what they will see.