Being in the marketing field has given me a chance to experience change at a rapid pace. As we all know Facebook can change on a dime and not give notice about the changes. Twitter is undergoing some major renovations. LinkedIn keeps adding new features. Google + came onto the scene. They are, sometimes, good and sometimes not so good. But, the community speaks.
Social media is ever evolving, growing, changing, ebbing and flowing. I have noticed that the more things change the more they stay the same. Old becomes new – just like the hip- hugger pants of the 70′s are now called low-rise. If you concentrate your efforts on the basics and add a few new methods, you will be fine. The big change is – if you are not using digital media as a part of your overall marketing package, you will fall behind.
Overall, if you are incorporating a blog, a Facebook page, and a company page on LinkedIn, you should find a broader reach with your marketing efforts. Using social media in your package allows you to reach the marketplace where the marketplace looks – on-line. Gone are the days of people purchasing items based solely on what they see in advertisements. Today, people purchase on the recommendations of peers with whom they can obtain opinions in a matter of seconds. Review sites are now common i.e., Yelp, Insiderpages, Viewpoints or citysquares.
Peer review sites are the best way to find out the scoop. You must remember that people will find a way to post a negative review much more quickly than they will post a glowing positive offering. Here is a perfect example of that – over 11million views of a video about an airline breaking a singer’s guitar – http://www.youtube.com/watch?v=5YGc4zOqozo. To overcome this you must “change” with the tide and use social media to address customer service concerns and provide positive testimonials to buffer any negative comments.
What changes are you experiencing with your marketing goals?