Social Media and Recruiting

Do you use social media for your recruiting and hiring efforts?

I recently helped Illinois workNet create a series of recordings and a webinar focusing on recruiting what works for youpractices using social media.  Check out all of the resources on the Social Media Guide.

Here are a few of the tips:

  1. Create a job posting on your website.
  2. Share the job posting link on your social media platforms.
  3. Ask your employees to share it to their network.
  4. Create a discussion in groups about your job posting.
  5. Participate on social media to build your company brand.
  6. Post items that will provide job seekers an idea of your corporate values and culture.
  7. Use social media to “check” applicants work history.

So frequently, we are reticent to implement change. Just one of the platforms could help you find the right person. It may even save you money.

Everyone knows that LinkedIn is the social media tool of choice when it comes to looking for jobs and looking for new employees. The resources I created help you with a few tips for blogging, Facebook, Google+, Pinterest, Twitter and YouTube. Also on LinkedIn, if you aren’t making use of the groups including the Illinois Virtual Job Club Network, you may be missing a valuable resource. If you aren’t already using these tools, investigate how you can. If you need more help than the brief tutorials offer, give me a call and I will help you establish a recruiting strategy.

New Facebook Tweak to Use

Facebook Updates Tweek

Who manages a Facebook page? How often would you like to comment as yourself, or perhaps a different page that you admin?  Facebook has given you a simple option to accomplish just that!

Take a look at this video to see how to do it.

In case you don’t want to watch the video, here are some directions:Facebook Update Options

  1. Make the post as your company page however you make that post – schedule it, share someone else’s post, use a scheduling tool.
  2. Find the post in your personal feed.
  3. Look in the upper Right corner for the icon and the drop down arrow.
  4. Click the arrow and select which profile you would like to use to post.Facebook Update Options 2
  5. Select Like, Comment, Share
  6. Use this option for all pages that you Admin to share a post and perhaps even gain some likes from followers of other pages!

Let me know if you have any additional thoughts or things that you need to see demonstrated.

This might even help you with call to actions and events that you need to share in more than one place. Less duplication of effort and personalize the message to the page upon which you are sharing the post.

Coffee Shops or Social Media

I am a huge advocate of social media.  That is stating the obvious, since it is how I make a living. While saying that, I need to say it is not the only tool you should use to market your business or is it? This Forbes article struck a chord with me.Why Social Media Isnt Doing For Us What Londons Coffee Houses Did For 17th Century – Forbes.

According to the article, using social media may help you spark the creativity and gain the new Time2Mrkt New Ideasideas that you need to be more effective on your job. That is what the coffee houses of the 17th century did. The coffee houses were bemoaned as a waste of time, much like people bemoan Facebook or Pinterest calling them and social media in general a time-sucking black hole. But, how many times have you found the answer or the spark for something that you needed on one of the social media platforms? How often do you turn to YouTube for the how-to of something you need to accomplish or learn? I would have to say frequently.

Today in the coffee houses, most people have their faces glued to a device of some sort, so it makes it next to impossible to strike up a conversation with a stranger. Unless you are attending a networking event, you may not meet anyone new or be able to get the spark of creativity. For people like me that work independently, we need a resource for brainstorming. Sometimes I turn to groups on LinkedIn, sometimes, I float around on Pinterest or Houzz for construction ideas. I receive a number of e-news letters that sometimes give me the spark to write an article like this one.

Where does your inspiration come from?

B2B vs B2C – Enews

B2B vs B2C – Enews marketingB2BvsB2Cenews

Last in our series of articles on social marketing for B2B vs. B2C is Enews.

People who purchase smart phones have a variety of reasons why they buy a smartphone but the important one for this article is that 78% of people use it to check email. 1 By 2017, the percent of smartphone users is expected to reach 68 percent. 2 More email is read Mobile than on a desktop email client. Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (April 2014) So what do all of these things tell you?

For a long time, email newsletters had gone out of vogue. Nobody was reading them because they were inundated with emails of all types.  With the onset of Facebook, G+ and Twitter, people had other ways to communicate. Now that means that emails might have a “meatier” purpose.

While some might argue that emails aren’t social media, you can share links to your e-news on social media.  It is a great way to share a number of items from a variety of areas in one platform, sort of like a “Best of” compilation. AND, as the statistics show, your subscribers are more likely to read them now from their mobile device. That means that you must ensure that they are reactive to any email platform.

B2B

Share offers, news, product information, links to blog articles, places you are exhibiting or speaking, and workshops you are offering. This is also a great way to promote any partnership efforts – for example, one of your clients is offering a product or service that might be valuable to your customers. My suggestion is at least once a month or someone may forget that they subscribed and overlook your newsletter.

B2C

Share offers, upcoming new features, community news, helpful tips related to your industry, how-tos, links to your blog, coupons, pictures of happy customers, and more.  One warning to B2C is regulate the number of times you send an email to avoid overloading your subscribers in-box. You don’t want to cause someone to unsubscribe because you are oversharing.

Both

For both B2B and B2C, it is important to time your enews to avoid being overlooked. One article I read said Sunday afternoon. 3 Others will tell you more emails are sent during the week than on weekends, with Tuesday and Thursday being the highest volume days. Changing which day you send your emails may improve your open and click rates. 4 No matter what, do some testing on times and then check your statistics to find out when your subscribers open your emails the most.

 

Why | Blogs | LinkedIn | Facebook | Twitter | Video
Google | Image | Pinterest | Location Sites | E-news

  

B2B vs B2C – Images

B2B vs B2C – Images

Continuing our B2B vs B2C discussion, our topic in this post is Image sites. The biggest names include Instagram, Flickr, Picasa and Pinterest.  Pinterest is big enough to warrant it’s own post, it will be next.

People are very visual. When I read the paper or a magazine, I scan the headlines, look for B2B vs B2C - imagesimages and if either of those things grab my attention, then I might read into the article a bit further or the whole thing. A picture draws the attention of a reader – that could be why picture books are so popular with small children.  They can’t read the words yet, but bright colors and imagery draw their attention.

Image sites all  you to have images posted, sometimes into photo albums that may (or should) include backlinks to your website.  According to an article from MediaPost, 70% of all interactions on social media sites now involve pictures.

How can that help your business?

B2B – Many vendors will post images of their products so that businesses that purchase will see the item. Consider showing the item in “action”. Share images of company events, participation at trade shows, or internal employee recognition occasions. Include links to images in your white papers and definitely in blog articles. Use images to announce new products, especially in press releases.

B2C – Image sites are much more suited to consumer sites. Take for example a restaurant or a bakery.  How many people post photos of themselves in a new outfit and take the store in an Instagram post. That is one of the reasons why Instagram now has 200 million users who have posted 60 million photos a day. Once you have found your platform of choice, encourage customers to share their photos and tag your business in them. While we didn’t mention Facebook as a photo platform, it is a huge player in images and probably one of the main reasons Instagram was snapped up. Share product images, people enjoying your products or services and participation at community events.

In my opinion, the clear winner in this category is B2C.

Why | Blogs | LinkedIn | Facebook | Twitter | Video
Google | Image | Pinterest | Location Sites | E-news