Write positive reviews, not just negative

Do you take the time to write positive reviews? Or do you just review a place when they don’t meet your standards?

Today peer recommendations seem to be what 90% of people rely on to make a purchase or visit an establishment (Watch this). How do they make the best of a situation when a friend doesn’t suggest an option? People look to reviews.Facebook reviews

Reviews tell readers the good and the bad. If the majority of reviews are positive and there is one lonely negative review, people will often discount the validity of the negative review. My suggestion would be to launch a campaign to increase your reviews on sites where people go to look for your business. Yelp is a huge player in this arena. Google+ for all of it’s faults is a major platform to make sure you have good reviews associated with your location on the map. Bing and Yahoo both have similar functions with their mapping programs. What if you are a restaurant? Sites like Urbanspoon and others will help people make a decision about whether they choose your establishment or the one down the street. Are you in the home improvement business? Angie’s List is huge. Medical practitioners have similar sites as well.

When I worked retail, years ago before computers and the internet, the adage was that if you provided great service a customer would tell 2 people. If it was poor, they would tell 10 people. Today with social media, that 10 people turns into millions in some cases. You cannot afford that.

Negative reviews can be detrimental to your business. If they are not responded to in a timely manner they could be devastating. Make sure you are asking for your clients to provide positive reviews. The best time to do that is right after they express how satisfied they are with something you have just completed for them. Maybe you could even hold a contest to reward those who take the time to write a review for your business.

Need to talk more about this opportunity? Give me a call!

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Another Facebook Change

How will this Facebook Change impact your use of third party tools like Hootsuite?

This time the change isn’t directly on Facebook, but affects your use with third party sources like Hootsuite. Read this article Owly

What the article boils down to if you don’t have time to read it is:

  1. You will no longer be able to see your personal feed in the News Streams.
  2. Only group administrators will be able to post to groups from third party tools (of which Hootsuite is one.)

Most of the time this will not affect most people, but if you manage a number of platforms through a third party tool, this means that you won’t be able to use it to manage your personal Facebook. It doesn’t appear to be affecting company pages, YET!

One of the things that I love about Facebook is that almost everyone is using it. The thing that I hate about Facebook is that it is always changing. Sometimes not for the better. Sometimes I think they change just to change. Sometimes I think they change because they are trying to please their stockholders.

No matter the situation, if we want to play in their field, we have to learn to roll with the punches!!

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Is your Heart into Social Media?

Your brain may be, but is your Heart into Social Media?put your heart into social media

With Valentines Day fast approaching, I thought I would ask the question. So many of us understand the value of social media, but as we run our businesses, we may forget the importance of it.

So often, myself included, will put off writing that blog post, scheduling some posts, or sharing the image of an event where I am.

In our heads we know the facts and figures about using social media. We may know which platforms our customers use the most. We may focus on one platform over the other. But, are you doing it because you were told you should, or have you felt the benefit with your heart? Every once in awhile, I will run into someone that says, I read your post on…It makes me feel like everything that I have been doing is paying off. It makes my heart go pitter-pat.

How can you put your brain and your heart into social media?

Try the old stand-by habit building trick of posting something for 21 days. Make the effort to actually go to one of the platforms that you use for your business, find some content or create content to share. Do that for 21 days. Remember to ask questions and try to engage your audience. Do you need to boost a post on Facebook to gain some reaction? Maybe! Try it for a day or three to see if you earn better engagement.

You don’t need to spend hours each day, but try spending 10 minutes in the morning, 10 minutes at lunch, and then 10 minutes in the early evening. Those tend to be the times when most people are taking a look at their social channels.

Remember, it doesn’t take much to build a habit. Engage your brain into social media and I bet your heart will follow!

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Social Media and Recruiting

Do you use social media for your recruiting and hiring efforts?

I recently helped Illinois workNet create a series of recordings and a webinar focusing on recruiting what works for youpractices using social media.  Check out all of the resources on the Social Media Guide.

Here are a few of the tips:

  1. Create a job posting on your website.
  2. Share the job posting link on your social media platforms.
  3. Ask your employees to share it to their network.
  4. Create a discussion in groups about your job posting.
  5. Participate on social media to build your company brand.
  6. Post items that will provide job seekers an idea of your corporate values and culture.
  7. Use social media to “check” applicants work history.

So frequently, we are reticent to implement change. Just one of the platforms could help you find the right person. It may even save you money.

Everyone knows that LinkedIn is the social media tool of choice when it comes to looking for jobs and looking for new employees. The resources I created help you with a few tips for blogging, Facebook, Google+, Pinterest, Twitter and YouTube. Also on LinkedIn, if you aren’t making use of the groups including the Illinois Virtual Job Club Network, you may be missing a valuable resource. If you aren’t already using these tools, investigate how you can. If you need more help than the brief tutorials offer, give me a call and I will help you establish a recruiting strategy.

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New Facebook Tweak to Use

Facebook Updates Tweek

Who manages a Facebook page? How often would you like to comment as yourself, or perhaps a different page that you admin?  Facebook has given you a simple option to accomplish just that!

Take a look at this video to see how to do it.

In case you don’t want to watch the video, here are some directions:Facebook Update Options

  1. Make the post as your company page however you make that post – schedule it, share someone else’s post, use a scheduling tool.
  2. Find the post in your personal feed.
  3. Look in the upper Right corner for the icon and the drop down arrow.
  4. Click the arrow and select which profile you would like to use to post.Facebook Update Options 2
  5. Select Like, Comment, Share
  6. Use this option for all pages that you Admin to share a post and perhaps even gain some likes from followers of other pages!

Let me know if you have any additional thoughts or things that you need to see demonstrated.

This might even help you with call to actions and events that you need to share in more than one place. Less duplication of effort and personalize the message to the page upon which you are sharing the post.

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