B2B vs B2C – Google

B2B vs B2C – Google

In the continuing discussion about the better platforms for B2B vs B2C – Google+ is next up.  Google+ has seen more than a 58% increase in users over the past 9 months. AnB2BvsB2Cgoogle article from October indicates there are over 300 million users with 1/3 of them in active mode. One of the things about creating a Gmail account is that you automatically get a G+ account. When you have a Gmail account, you connect with all of the other Google services, +, YouTube, Hangouts, Drive, Picasa, and on, and on. Google was a bit late to the game creating a “posting” platform, but with the power of a search engine behind it, Google+ gives you a huge opportunity if you choose to optimize a platform here.

B2B

Create your company profile and verify your “official” page. Share photos with links back to your website. Recommend links to your blog posts. Use analytics to look at traffic and leads. Use the Hangout function to hold long distance training or brainstorm with colleagues in out of town offices or clients.

B2C

One of the benefits of Google+ and a brick and mortar location is the map functionality. While G+ is not quite as robust to the consumer as Facebook, the ability to post photos, have images related to your business and reviews about your business may help drive business through your doors. If you have a G+ local business page, you get much more real estate on a search results page. Verify your address to have that show up.

No matter which business type you have, you may want to consider establishing a G+ account and putting up a few posts. Engage with others as you can by sharing posts and +1ing posts from others.

Why | Blogs | LinkedIn | Facebook | Twitter | Video

Google | Image | Pinterest | Location Sites | E-news

B2B vs B2C – Facebook

B2B vs B2C – Facebook

When we are discussing the difference for B2B vs B2C – Facebook, we need to understand the sheer number of users on Facebook make it a necessity to own your real estate on the B2B vs B2C Facebook - Time2Mrktsocial media platform. Facebook is more like a backyard barbecue.  You invite friends because you like to socialize with them, co-workers because you may have lunch with them, and family (sometimes because you have to).

B2B – the usefulness of Facebook for you depends upon whether you can share information that someone may search. If you can, share industry related information, product updates, announcements, pictures of products with links back to your website. Work to build brand awareness. AND use it to highlight customer service.

B2C – Facebook is a phenomenal tool for consumer based business.  Facebook continues to build in functionality for the consumer, but also has made it more difficult for people to see posts from business unless they interact regularly. Investigate special offers, discounts, ads, check-ins, quizzes, contests. Build brand awareness and work to send business through your door.  All you have to do is make sure that you are following the Facebook rules so that your business doesn’t suffer any consequences.

Why | Blogs | LinkedIn | Facebook | Twitter | YouTube

Google | Image | Pinterest | Location Sites | E-news

Facebook Page liking other Pages

Facebook Page liking other Pages

The following video offers a quick how-to on your Facebook Page liking other pages.

Remember that Facebook pages cannot invite people to connect like personal pages can, but just like personal pages, your page can like other pages.  The video explains how you can see the posts from those pages and share the information as your page.

The other benefit of liking other pages is those likes show up on your home (admin) page.Facebook other page likes Sometimes, the other pages you like show that you are gathering information from reliable sources.  It also gives you content to share that your page followers will find credible.  Currently, there is a new feature that when you post something and tag another business, the tag will show up on your page as well as the page that you tagged.  This could give you better exposure if the other page has lots of followers on their Facebook page.

Take a peek at the video. Let me know if you have specific needs with which I might assist you.

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Top 5 LinkedIn Business Page Tips – Imagery

In this series of articles on the Top 5 LinkedIn Business Page Tips, we have already covered Description, and Products & Services.  This article covers Imagery. The final two will cover the aspects of your business profile about Recommendations, and Activity

Top 5 LinkedIn Business Page Tips – Imagery

A client of mine who was starting a new career at an age when most of us hope to be retired wanted some tips and guidance on which social platforms to use. We stopped by Twitter, Facebook, and LinkedIn.  On each platform, the client said – “Oh, that’s your website!” I said no, that is Twitter or Facebook or LinkedIn, whichever we were visiting at the moment.  When we finally landed on my website, the client said, “I get it, they all look alike!”

Branding your company/products visually is very important. I believe that is why sites like Pinterest and Instagram are growing by leaps and bounds.  Personally, I tend to look at an image first before I read a headline or caption. If the image grabs my attention, I may investigate the item further.

That is why we are addressing as one of the Top 5 LinkedIn Business Page Tips – Imagery.

The opportunities you have are worth spending the time (or money) to develop.

Company Logo – Your company logo has an important place.  It appears on your company page and on the personal profile of all of your employees.

Header – Each company has a header image that can help brand your company.  The headerTop 5 LinkedIn Business Tips - Imagery image should be similar to the images on all of your web based platforms.  Additionally, LinkedIn offers you the opportunity to create up to 10 “Showcase” pages to highlight specific product lines. (Read more about showcase pages here).

Jobs – If you company uses LinkedIn to promote openings at your company on the Jobs pages, you have another image that can express your brand AND company culture.

Products/Services – In our last article we discussed the details of setting up your products and services, but the important part to remember here is the 3 banner images that can link directly to your website, the images that represent each of your products, and the videos that you can link from YouTube that illustrate your products in moments.

Use the power of LinkedIn’s imagery through the visual prompts to promote your brand on the most powerful professional social network.

Need more information on your personal profile? Read the LinkedIn – top 5 Tips – series on the following: PhotosCompleteConnectionsInvitationsParticipate

Facebook Fan Pages

Recently I have been working with a national client who has individual locations across different states.  Each location has some autonomy with the marketing of their location.  Some of the locations know more about social media than others.  During a recent survey, I discovered many people had set-up a personal Facebook page instead of Facebook Fan Pages.

Facebook Fan Pages

Allows your followers to “Like” your page.  You cannot invite friends to connect in the same way you do on a personal page. Facebook Fan Pages afford you options that you do not have with personal pages. Facebook Fanpages do not let you do certain things that personal pages allow.

For example – you cannot like an individual’s page with your fanpage, but you can like other fanpages.

Here is a brief how-to video I put together to help you move from a personal page that you might be using for business into an actual Facebook Fan Page.

Thanks for watching and check other posts about LinkedIn, Facebook and other social media tools and tips.