Do you use social media for your recruiting and hiring efforts?
I recently helped Illinois workNet create a series of recordings and a webinar focusing on recruiting practices using social media. Check out all of the resources on the Social Media Guide.
Here are a few of the tips:
- Create a job posting on your website.
- Share the job posting link on your social media platforms.
- Ask your employees to share it to their network.
- Create a discussion in groups about your job posting.
- Participate on social media to build your company brand.
- Post items that will provide job seekers an idea of your corporate values and culture.
- Use social media to “check” applicants work history.
So frequently, we are reticent to implement change. Just one of the platforms could help you find the right person. It may even save you money.
Everyone knows that LinkedIn is the social media tool of choice when it comes to looking for jobs and looking for new employees. The resources I created help you with a few tips for blogging, Facebook, Google+, Pinterest, Twitter and YouTube. Also on LinkedIn, if you aren’t making use of the groups including the Illinois Virtual Job Club Network, you may be missing a valuable resource. If you aren’t already using these tools, investigate how you can. If you need more help than the brief tutorials offer, give me a call and I will help you establish a recruiting strategy.
A few tips for Social Media and Job Search
I have been writing some help-guides for using social media and job search for Illinois workNet. I won’t steal their thunder, but I want to point out a few key items that showed up on almost every sheet that I created.
- Job search and social media do not exclusively mean LinkedIn.
- Many of the other platforms have very relevant considerations for boosting your job search.
- Some platforms make more sense to find jobs.
- When you are in job search mode, you are creating a brand – YOURS. Be sure that you are making a positive impact for your brand on your social media platforms.
- Be consistent with your brand appearance – icon, images, voice.
- Participate regularly. The number one rule of marketing is your Brand/name has to be remembered. People will not remember your name if it isn’t in front of them regularly.
- Search – use the search function of the platform to find information about companies to which you are applying. You will also want to look at company culture and values to help you make a decision about applying or accepting positions.
- Status updates need to include two different elements:
- Let your connections know that you are in job search mode in a positive manner. NEVER bad mouth your former employer.
- Let your connections know that you have the beat on your industry by sharing thoughts and articles that are useful and informative.
If you need to know more of the specifics of the hand-outs I wrote, I encourage you to join the Illinois Virtual Job Club Network. We will be sharing the handouts there over the next few weeks.
Take some time to participate in the Hands-on LinkedIn Workshop!
When was the last time you spent any time on your LinkedIn profile? There have been a number of changes recently. Take this time to help yourself better understand a few things to make LinkedIn work better for your business.
Bring your laptop! We will:
- work on your profile to make sure it will be found with a keyword search;
- show you how to maximize your exposure; and,
- give you direction on how to warm-up cold leads.
Interested? Here are the details:
October 30, 2014
1155 Bowes Rd
Elgin, IL 60123
Cost is $30. Register by going to:
Enter your name under the LinkedIn Workshop option.
Click pay now, use either PayPal or a credit card to register.
Sorry No Refunds on registration.
Thanks to T.G. Consultants who will be sponsoring the breakfast goodies!
Reply Don’t Accept Yet – LinkedIn feature is still there!
I don’t know about you, but I receive a number of invitations from people that I haven’t met. I don’t mind expanding my network through LinkedIn connections, but I try to tag my connections so know where the invitations are coming from is very helpful.
Before LinkedIn changed it’s invitations features, yet again, there was an option to “Reply don’t accept yet” to the person that sent the invitation. I thought this feature was lost forever, the same way that many other useful features, like polls, events, and questions have – gone the way of the Dodo bird. But I have good news to report!
Reply don’t accept yet is still a useful and available LinkedIn Feature!!! Watch this short video to see where you can find it. Or follow the directions below.
Need a step by step? Here are the directions:
1. Hover over the icon for messages
2. A drop-down box will open with Messages from People to whom you are connected. Click on the word Messages.
3. You Message Inbox will open. Select Invitations. A list of your invitations will show.
4. Click the down arrow next to “Accept” and the option for “Reply Don’t Accept yet” shows. Click that selection and send the potential connection a message. I use the following:
Please refresh my memory of how we may have met. I like to tag my connections for future reference.
That is the one way I can control how I organize my connections. It is really useful for finding people at a later time.
Hootsuite is a great tool to use for scheduling posts!
I wrote an article a while back about adding a LinkedIn company page to your Hootsuite scheduler. You can take a look here.
Hootsuite keeps adding great options to make it a time-saver when posting to social media. Their phone app isn’t as robust, but the desktop version is a wonderful tool.
If you want to add company pages to your stream you can view a video of how to do that in the link above, but here are a few still shots for your review:
1. Log into your account
2. Click on your image on the left side
3. Click on your name
4. Find your “My Social Networks”
5. Hover over and click to add a social network
6. Pick the platform that you want to add.
7. Connect your personal profile
8. Add the group, profile or page that you want to post in or follow.
9. Once added, go to the streams and modify what appears in a stream!
Only 10 LinkedIn Company pages or showcase pages are available.
The one challenge to Hootsuite is you cannot add your personal G+ feed, and if you have more than 10 company pages including the showcase pages, you may not be able to see the company page that you want to add. That is something that Hootsuite needs to fix.
Let me know if you have any other social media questions! I offer one-on-one consultations or small group classes. Take a look at all of my services here.