I have been writing some help-guides for using social media and job search for Illinois workNet. I won’t steal their thunder, but I want to point out a few key items that showed up on almost every sheet that I created.
Job search and social media do not exclusively mean LinkedIn.
Many of the other platforms have very relevant considerations for boosting your job search.
Some platforms make more sense to find jobs.
When you are in job search mode, you are creating a brand – YOURS. Be sure that you are making a positive impact for your brand on your social media platforms.
Be consistent with your brand appearance – icon, images, voice.
Participate regularly. The number one rule of marketing is your Brand/name has to be remembered. People will not remember your name if it isn’t in front of them regularly.
Search – use the search function of the platform to find information about companies to which you are applying. You will also want to look at company culture and values to help you make a decision about applying or accepting positions.
Status updates need to include two different elements:
Let your connections know that you are in job search mode in a positive manner. NEVER bad mouth your former employer.
Let your connections know that you have the beat on your industry by sharing thoughts and articles that are useful and informative.
If you need to know more of the specifics of the hand-outs I wrote, I encourage you to join the Illinois Virtual Job Club Network. We will be sharing the handouts there over the next few weeks.
Take some time to participate in the Hands-on LinkedIn Workshop!
When was the last time you spent any time on your LinkedIn profile? There have been a number of changes recently. Take this time to help yourself better understand a few things to make LinkedIn work better for your business.
Bring your laptop! We will:
work on your profile to make sure it will be found with a keyword search;
show you how to maximize your exposure; and,
give you direction on how to warm-up cold leads.
Interested? Here are the details:
October 30, 2014 8-10AM
1155 Bowes Rd
Elgin, IL 60123
Reply Don’t Accept Yet – LinkedIn feature is still there!
I don’t know about you, but I receive a number of invitations from people that I haven’t met. I don’t mind expanding my network through LinkedIn connections, but I try to tag my connections so know where the invitations are coming from is very helpful.
Before LinkedIn changed it’s invitations features, yet again, there was an option to “Reply don’t accept yet” to the person that sent the invitation. I thought this feature was lost forever, the same way that many other useful features, like polls, events, and questions have – gone the way of the Dodo bird. But I have good news to report!
Reply don’t accept yet is still a useful and available LinkedIn Feature!!! Watch this short video to see where you can find it. Or follow the directions below.
Need a step by step? Here are the directions:
1. Hover over the icon for messages
2. A drop-down box will open with Messages from People to whom you are connected. Click on the word Messages.
3. You Message Inbox will open. Select Invitations. A list of your invitations will show.
4. Click the down arrow next to “Accept” and the option for “Reply Don’t Accept yet” shows. Click that selection and send the potential connection a message. I use the following:
Please refresh my memory of how we may have met. I like to tag my connections for future reference.
That is the one way I can control how I organize my connections. It is really useful for finding people at a later time.
Hootsuite is a great tool to use for scheduling posts!
I wrote an article a while back about adding a LinkedIn company page to your Hootsuite scheduler. You can take a look here.
Hootsuite keeps adding great options to make it a time-saver when posting to social media. Their phone app isn’t as robust, but the desktop version is a wonderful tool.
If you want to add company pages to your stream you can view a video of how to do that in the link above, but here are a few still shots for your review:
1. Log into your account
2. Click on your image on the left side
3. Click on your name
4. Find your “My Social Networks”
5. Hover over and click to add a social network
6. Pick the platform that you want to add.
7. Connect your personal profile
8. Add the group, profile or page that you want to post in or follow.
9. Once added, go to the streams and modify what appears in a stream!
Only 10 LinkedIn Company pages or showcase pages are available.
The one challenge to Hootsuite is you cannot add your personal G+ feed, and if you have more than 10 company pages including the showcase pages, you may not be able to see the company page that you want to add. That is something that Hootsuite needs to fix.
Let me know if you have any other social media questions! I offer one-on-one consultations or small group classes. Take a look at all of my services here.
All of the major search engines like Google, Yahoo and Bing let you enter keywords you select to find the topics you are researching. This works the same way in LinkedIn and many other platforms. If someone doesn’t know your name, but enters the words for things you provide, will they find you?
I do a great deal of work with job seekers. Since LinkedIn is my passion, it is only natural to spend time teaching job seekers how to make the most of their profile. One of the suggestions is to make sure that their profile is able to be found when the right string of keywords is entered into the search parameters.
When teaching hands-on LinkedIn classes, I demonstrate how recruiters may enter six or seven keywords to limit the number of search results they obtain when seeking candidates. The goal the recruiter is seeking is 3-6 people who have all of recruiters keywords entered in their profile. You can use this same technique searching for a recruiter or a potential client.
I recently found this article from Beyond.com about using the various Boolean search patterns. While this article was written for job seekers, it is transferable to business owners to understand how someone may find them when doing a search. I don’t want to start an entire discussion on SEO, but understanding how Boolean search works will help you make sure that the right keywords are listed on your various webpages and social media profiles.
Please contact me if I can assist you with your LinkedIn personal or company profile. I am happy to consult with you in-person or through a webinar to help you optimize your LinkedIn or social media presence.