Simple doesn’t mean Easy

This Forbes article Small Business + Small Marketing = Really Big Losses trended on LinkedIn recently and brings up very valid points about marketing.

Entrepreneurs know their business – mostly because they are technicians who have become business owners.  In many cases, the person is/was good enough at their craft or trade that they decided to break out on their own to become businessmen, some by choice others by necessity.  How many of them have an accountant or a payroll service? an IT support firm? a transportation company?

A true entrepreneur knows when it is time to get help in the areas that aren’t in their wheelhouse.  In many cases one of the most important areas is marketing.  You can have a great product or service but if you aren’t reaching new audiences or able to gain repeat business, you won’t make much money.

Know your audience, know how, where and when to reach them, and then produce enough incentive or reward to get them to answer your “call-to-action” to keep you in business.


Photo credit: StevenGroves

Simple, right? Easy, not so much.

A book that might interest you in to help you solve your small business challenges is “The E Myth Revisited” by Michael Gerber.

What other resources have you found?

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SpongeBob has nothing on me!

SpongeBob Squarepants has nothing on this gal.  He may have the ultimate ability to absorb things, but the brain absorbs so much when you find something that intrigues you.

I have been working on this WordPress site for a few months now and the more I learn the more I want to learn.  Wordpress can do so much and I am just touching the tip of the iceberg.  Wordpress is more than a blog platform.  There are many static sites that are based on a WordPress platform but include e-commerce and so much more.

When I first starting learning about FrontPage and then DreamWeaver, it was like brain candy – always something new to learn, tips, tricks, and ways to accomplish something new and exciting.  Now with social media becoming adopted by more and more businesses, learning about the multitude of platforms and how to best use them to market a business is again like brain candy.

What is your “brain candy”?