This Forbes article Small Business + Small Marketing = Really Big Losses trended on LinkedIn recently and brings up very valid points about marketing.
Entrepreneurs know their business – mostly because they are technicians who have become business owners. In many cases, the person is/was good enough at their craft or trade that they decided to break out on their own to become businessmen, some by choice others by necessity. How many of them have an accountant or a payroll service? an IT support firm? a transportation company?
A true entrepreneur knows when it is time to get help in the areas that aren’t in their wheelhouse. In many cases one of the most important areas is marketing. You can have a great product or service but if you aren’t reaching new audiences or able to gain repeat business, you won’t make much money.
Know your audience, know how, where and when to reach them, and then produce enough incentive or reward to get them to answer your “call-to-action” to keep you in business.
Simple, right? Easy, not so much.
A book that might interest you in to help you solve your small business challenges is “The E Myth Revisited” by Michael Gerber.
What other resources have you found?