Hands-On LinkedIn Workshop

Take some time to participate in the Hands-on LinkedIn Workshop!LIworkshop200

When was the last time you spent any time on your LinkedIn profile? There have been a number of changes recently. Take this time to help yourself better understand a few things to make LinkedIn work better for your business.

Bring your laptop! We will:

  • work on your profile to make sure it will be found with a keyword search;
  • show you how to maximize your exposure; and,
  • give you direction on how to warm-up cold leads.

Interested? Here are the details:

WHEN:

October 30, 2014
8-10AM

WHERE:
QCI Restoration
1155 Bowes Rd
Elgin, IL 60123

Cost is $30. Register by going to:

http://time2mrkt.com/payment-center

Enter your name under the LinkedIn Workshop option.
Click pay now, use either PayPal or a credit card to register.

Sorry No Refunds on registration.

Thanks to T.G. Consultants who will be sponsoring the breakfast goodies!

Top 10 LinkedIn Profile Words to Eliminate

Being able to constantly update a LinkedIn profile is one of the best things about the on-line tool.  A small tweak here and there, could ultimately make your profile show up in a search result that can land you a new job or a huge contract.

Job seekers are advised to craft their resume to the description for a specific job to which they are applying. But if you are applying to a number of jobs should you be changing your LinkedIn profile for each of them?

Keywords is the biggest tool that you can use when creating or updating your on-line resume,LI words or your LinkedIn profile.  Make use of the Skills and Expertise component, place keywords strategically in your summary and descriptions of your job, and make sure not to overuse buzzwords.  This article from About.com gives you the Top 10 Words Not to Include in Your LinkedIn Profile. Make use of a thesaurus and be creative in your descriptions.

Let’s look at one of the words in the list – Expert. I once heard in a training session on social media, that if someone says they are a social media expert to turn and run away fast.  Is that true in all industries?  Should you ever call yourself an expert, or should you leave that to people who are introducing you, or writing you a recommendation or referral?

In essence, someone reading your profile wants to know how you can solve their problem. The best way to do that is to give them some examples that they might be able to translate into their own situation.

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Your LinkedIn Photo

Your LinkedIn photo is one of the first things that seasoned LinkedIn users look for when they search your profile.

  • To see if that is you when they invite you to connect
  • To recognize you when meeting face-to-face for the first time
  • To check out how serious you are about yourself (I am not sure if this is a valid reason, but it could be)

When I coach people or teach LinkedIn classes, I discuss the benefits of having a professional image attached to their profile.  That image should be used across all of the professional platforms you are using.  It is one of my top 5 tips that I have written about previously.

Your profile image does not have to be a professionally taken image, but don’t fall victim toThis LinkedIn profile image shows a man with a huge cocktail that has two bottles of beer being poured into it. thinking that something cute will suffice.  This image is one of those things that you should definitely NOT DO.  Can you tell me why? Your image represents how you want to represent your personal brand.  In many cases, it will represent your business as well.

Unless you are a pediatrician or day care provider, no kids.  Unless you are a veterinarian or animal shelter, no pets. Unless you are realty team, no spouses, and that is iffy.

In my opinion, people want to see your face, smiling with limited props.  It gives them a good feeling about how your business relationship might proceed.

 

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Recent Profile Changes, so…

If you haven’t already changed it, Twitter made an update to include a header image on your profile, LinkedIn company pages now include a header image on the overview page, and Facebook always has some update in the works or just changed. So…

My thought is: for new visitors to your platform, you need to have everything optimized to take advantage of all the real estate the various tools are allowing you.  The BIG question is – once you follow a brand on social media how often do you return to their page?  If you are like most people, you see the “welcome” or profile page when you sign up because that is where you landed.  I propose ( I am sure I am not the first) the theory that almost everyone just sees your updates in their streams of whatever platform they happen to be looking at at that moment.

So engagement is key. Is it more important to drive people to your website, your blog or to your profile page on a social media platform?  Tell me your opinion!

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LinkedIn – Top 5 Tips – Participate

This is the last in the series of my Top 5 LinkedIn Tips.  Now that your profile is up to snuff, you need to Participate to keep your name in front of your connections.

Participate – There are so many ways to participate in LinkedIn.  Three of the most obvious are:

  • Updates
  • Groups
  • Answers

Updates – When you share a status update, your post goes into the stream of your connections.  This is the most regular type of activity that you want to pursue.  I recommend posting something in your status at least 3 times a week.  The other things that you do show up as status updates – connections you make, answers you provide, and updates that you make to your profile.  If you aren’t actually posting information, people may not realize you are engaged or active in updating your knowledge withing your industry.

Groups – When you engage in discussions within Groups you not only get your name out there, but you are able to share your expertise.  Have you written a blog article that may be of interest to the members of the groups to which you belong?  Here is a link to a previous blog article on how to share that in your groups. In the article I recommend posting it to your company page first to gain that mileage.

Answers – To provide your expertise, seek out open questions in Answers.  You will find the Answers section under the MORE tab in the LinkedIn toolbar.  If you are searching for an answer to something new, or even old, you can use the function as well.  The more “best” answers you receive, your expertise level rises. Unfortunately, there are people who do nothing but answer questions hoping to get that best answer.  Within the answer you are able to provide a link to information on the web from an industry expert.  If you have a website, insert the link.

Every time you participate or connect with someone new, a notification goes up in the update streams of the people to whom you are connected.  Marketing theory goes that it takes 5-7 touches before someone remembers your name and 21 touches for someone to take action.  The more frequently your connections see your name (touches), especially with useful information, the more likely they are to either a.) do business with you, or b.) tell one of their connections about you. Either way, this drives back to my mantra – It’s not who you know, but who they know.

If you would like to read the other articles in this series link to the following: Photos, Complete, Connections, Invitations

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