Write positive reviews, not just negative

Do you take the time to write positive reviews? Or do you just review a place when they don’t meet your standards?

Today peer recommendations seem to be what 90% of people rely on to make a purchase or visit an establishment (Watch this). How do they make the best of a situation when a friend doesn’t suggest an option? People look to reviews.Facebook reviews

Reviews tell readers the good and the bad. If the majority of reviews are positive and there is one lonely negative review, people will often discount the validity of the negative review. My suggestion would be to launch a campaign to increase your reviews on sites where people go to look for your business. Yelp is a huge player in this arena. Google+ for all of it’s faults is a major platform to make sure you have good reviews associated with your location on the map. Bing and Yahoo both have similar functions with their mapping programs. What if you are a restaurant? Sites like Urbanspoon and others will help people make a decision about whether they choose your establishment or the one down the street. Are you in the home improvement business? Angie’s List is huge. Medical practitioners have similar sites as well.

When I worked retail, years ago before computers and the internet, the adage was that if you provided great service a customer would tell 2 people. If it was poor, they would tell 10 people. Today with social media, that 10 people turns into millions in some cases. You cannot afford that.

Negative reviews can be detrimental to your business. If they are not responded to in a timely manner they could be devastating. Make sure you are asking for your clients to provide positive reviews. The best time to do that is right after they express how satisfied they are with something you have just completed for them. Maybe you could even hold a contest to reward those who take the time to write a review for your business.

Need to talk more about this opportunity? Give me a call!

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Is your Heart into Social Media?

Your brain may be, but is your Heart into Social Media?put your heart into social media

With Valentines Day fast approaching, I thought I would ask the question. So many of us understand the value of social media, but as we run our businesses, we may forget the importance of it.

So often, myself included, will put off writing that blog post, scheduling some posts, or sharing the image of an event where I am.

In our heads we know the facts and figures about using social media. We may know which platforms our customers use the most. We may focus on one platform over the other. But, are you doing it because you were told you should, or have you felt the benefit with your heart? Every once in awhile, I will run into someone that says, I read your post on…It makes me feel like everything that I have been doing is paying off. It makes my heart go pitter-pat.

How can you put your brain and your heart into social media?

Try the old stand-by habit building trick of posting something for 21 days. Make the effort to actually go to one of the platforms that you use for your business, find some content or create content to share. Do that for 21 days. Remember to ask questions and try to engage your audience. Do you need to boost a post on Facebook to gain some reaction? Maybe! Try it for a day or three to see if you earn better engagement.

You don’t need to spend hours each day, but try spending 10 minutes in the morning, 10 minutes at lunch, and then 10 minutes in the early evening. Those tend to be the times when most people are taking a look at their social channels.

Remember, it doesn’t take much to build a habit. Engage your brain into social media and I bet your heart will follow!

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Social Media and Recruiting

Do you use social media for your recruiting and hiring efforts?

I recently helped Illinois workNet create a series of recordings and a webinar focusing on recruiting what works for youpractices using social media.  Check out all of the resources on the Social Media Guide.

Here are a few of the tips:

  1. Create a job posting on your website.
  2. Share the job posting link on your social media platforms.
  3. Ask your employees to share it to their network.
  4. Create a discussion in groups about your job posting.
  5. Participate on social media to build your company brand.
  6. Post items that will provide job seekers an idea of your corporate values and culture.
  7. Use social media to “check” applicants work history.

So frequently, we are reticent to implement change. Just one of the platforms could help you find the right person. It may even save you money.

Everyone knows that LinkedIn is the social media tool of choice when it comes to looking for jobs and looking for new employees. The resources I created help you with a few tips for blogging, Facebook, Google+, Pinterest, Twitter and YouTube. Also on LinkedIn, if you aren’t making use of the groups including the Illinois Virtual Job Club Network, you may be missing a valuable resource. If you aren’t already using these tools, investigate how you can. If you need more help than the brief tutorials offer, give me a call and I will help you establish a recruiting strategy.

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Customer Service and Reputation

Manage your Customer Service and Reputation all at once!

Once upon a time, I worked for Spencer Gifts. Part of the training package for new employees was a cartoon video that talked about customer service. The video talked about how customers experience Fear, Uncertainty and Doubt when it comes to making certain purchases. Having good customer service can help overcome the “FUD” factor.Good Customer Service  overcomes Fear Uncertainty Doubt

The training continued with data that told us that a happy customer will tell 2 people, while a dissatisfied customer will tell 10 people. This was in the days before cell phones! Ten people spreading news about your business could ultimately damage your business’ reputation. So, customer service and reputation were tied together at the hip. But who are we kidding, customer service and reputation have almost always been tied together.

Enter social media. Tho days of someone who is dissatisfied telling 10 people number has now multiplied by hundreds, thousands or millions. Depending upon the audience of the person who is posting, how active or passionate about a topic the followers are, a simple statement can raise up an item or make it crash and burn. That is how virility with a YouTube video, Facebook post or Tweet gets going.

Remember this story – United breaks Guitar – turned out alright after the fact Read more. But that video and example is used quite a bit in how customer service and responsiveness are so much more important now, then ever before. There are now over 14 million views of the YouTube video of an event that happened in 2009. All someone has to do is create a video, share it on their social media channels, and have a couple of key people share the posts before something spins out of control.

If you need to know more about managing your customer service and reputation through social media, check back. I will cover reputation management in my next article.

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What is the best social media for your business?

Do you know what the best social media tools are for your business?

At a networking event recently, I had my 60 second commercial to give. I asked two questionsQuestion

  1. What is the best social media tools for your business?
  2. If you have time to do only one social media thing what would it be?

One person said it depends on your business. I countered with “for your business”.

The answer to the first question is dependent upon what type of business you have. Each of us have a different audience and a different product. Some of us market to other businesses, hence, B2B. Others market to consumers or B2C. Depending upon which type of customer you have depends upon which are the best social media tools for you to use. You can discover more in my series of articles on B2B vs. B2C social media marketing. Once you have determined which one(s) is right for your business, include them in your overall marketing plan.

The second question is a bit of a trick question. Where should you invest your time if you could only spend it on one social platform? My answer is write a blog article. The caveat is that it must be attached to your website like this one is attached to mine. I use WordPress as my platform. My blog is considered self-hosted. This helps your website work because it adds new content on a regular basis to your website. If you are regularly writing posts (regular is different for everyone, but my definition is at least twice a month), the search engines return to your site, find new information, and index your site higher in the search results for your related search terms. Writing a blog also helps demonstrate your subject matter expertise and shows visitors to your website that you are staying current on your industry.

If you have the time to expand into other social media tools, you have automatic items to share from your blog. It becomes a win-win!!

Give me a call, send an email, or reach out on social media, if I can help you establish the best social media tools for your social marketing efforts.

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