Facebook has just entered the search engine game with the announcement of Graph Search. Not only will it help individuals boost their career search prospects*1 by finding “friends of coworkers who are …” but it will help Business be able to perform better in-bound marketing by searching for people who…. What this means to you as the user is 1 of 2 things:
- Make sure that your “About You” Section is complete with all the keywords that can make you be found. OR
- Don’t put anything in your profile so that no one can find you! (if you pick this option why are you on social media?
Not to be outdone by Google*2, Bing*3 has embraced Facebook in it’s search results.
Want to sign up for the Beta? Link here.
Newsfeed – lets you see what your friends and pages you follow are doing, posting and saying, Timeline – allowed you to share as much about you as you wish – birth, graduations, marriages, births of children, starting a business, and now Graph Search. According to Mark Zuckerberg, Graph Search will be another “pillar” just like Newsfeed and Timeline. The tool is designed to help you find what you want to know about your friends find photos with two friends in the same image, find out all of your friends in the same city you plan to visit, search results are vastly different because of the personalization of the site. You will be able to find a dentist that your friends like, things to do, movies to see, and find people you should know with common interests like ball room dancing, running or hiking. It makes the world feel smaller. They are starting with people, photos, places, pages for businesses. They are inviting feedback to keep it growing and evolving.
- Danny Rubin: How to Use Facebook ‘Graph Search’ to Boost Your Career.
- http://tech.fortune.cnn.com/2013/01/15/facebook-vs-google-its-on-in-search/?section=magazines_fortune&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fmagazines_fortune+%28Fortune+Magazine%29
- http://www.bing.com/community/site_blogs/b/search/archive/2013/01/15/sof.aspx
