Fake Profiles – How Do You Know?

How do you know if they are Fake Profiles?

Honestly, I don’t always know what are fake profiles and what aren’t. But I recently read this article from LinkedIn about what they are doing to combat Fake Profiles – An Update on How We’re Fighting Fake Accounts | Official LinkedIn Blog

In the past year my Facebook account was cloned. You can read about that here. I was surprised I was hit because I do all the password things I am supposed to do. I don’t click on suspicious email links. But it happened. It made me very leery about connecting with people that I don’t know, especially on Facebook.

I know I have connected with fake profiles on Twitter. I am pretty sure I follow some fake profiles on Instagram, but not as many. On Facebook, I always look at the invitations from people that I might know to see how developed the profile is and who mutual friends / connections might be. If it is a repeat invitation from someone with whom I regularly communicate, I will send a text or message them through another social platform before connecting.

One of my Facebook friends recently decided to switch her account to a “grown-up” version and sent out several posts alerting people to the fact that she would be closing down the old account in an effort to share the more adult/professional version of herself.

On LinkedIn, I find that not as many people are trying to scam others. Based upon the article linked above, LinkedIn is doing what I would consider a decent job of nipping fake profiles in the bud.

7 tips

Here are my tips to do your due diligence before falling into the Fake Profile trap:

  1. Use a recent image of yourself on personal profiles.
  2. Brand your company profiles with a logo or a different image of yourself.
  3. Personalize any invitations that you send to people who might not know or remember you.
  4. Check profiles before you accept.
  5. Alert all connections if your account is compromised.
  6. If you do connect with a fake profile, be careful of any messages or requests asking for you to send money. If it is out of character, then it is probably fake!
  7. Don’t use the same password for all of your accounts to prevent a mass breech if you are compromised.
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WWYD – What Would You Do?

Knowing the answer to What Would You Do can be difficult

We all have opinions. Some are stronger than others; others, vocalize their opinions louder than others; and yet most, will never change their opinion no matter what the voice of reason/opposition has to say. Playing off the television show, I ask, what would you do?What would you do

Here is the situation:

Recently, I saw a post from a Facebook connection. It was a video and social commentary on a rather sensitive topic. What I saw in the video was a bit different than what the poster had expressed in the written comment. I began to write my response to the post about 5 different times. Eventually, I ended up not typing anything.

Each time I would start thinking I was taking a different tact, but ended up deleting the response because the written word and a post is forever. It is so much more difficult to know the tone and intent of a comment when written than when you are speaking directly to that person because you are able to see the non-verbal communication.

Because of an experience I had years ago on a chat board with trolls who posted to cause a disturbance, I am much more aware of “newbies”, or even someone who has been around a long time, could take the written word out of context and think an innocent comment is a personal attack.

Additionally, I didn’t think that my comment would be taken in the right context as I could be considered on the opposite side of that particular sensitive topic.

Here are some thoughts to help you figure out what you would do:

  1. Do what I did and let the moment pass. I didn’t feel so strongly about the issue that I felt I had to make the comment.
  2. Write your comment and let the “battle” begin. Once I posted a bad review in a “What’s happening in ((You name the town))”. My post garnered a great deal of responses and some were just nasty.
  3. Unfollow the person or shut them out of your feed. ( I have done this before, it can be kind of liberating.)
  4. Try to send a private message to the person with your opinion so as not to take it public.
  5. Make a phone call.

Remember, you will probably not change the opinion of the person to whom you are commenting, so is it worth the angst you might feel when the return comments are heated, pointed or vengeful. (I just had a thought that I wouldn’t be writing about this, if the item or the issue were positive, like beautiful flowers or gorgeous scenery.)

What else would you do?

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Career Day Presentation

Have you ever given a Career Day Presentation?

I am reminded of the commercial on television where the parents are career day presentationgiving a career day presentation and the fireman dad comes in his gear. All of the other dads have a look of uh-oh, he is going to get all the questions.

I guest lecture to a Masters program Marketing class. It is a cake walk compared to trying to keep the attention of a group of high school students.

Giving a Career Day presentation to high school students can be challenging. Some of the go-getters are totally engaged and ask great questions. Then there is the class either first thing in the morning or right after lunch, where all the kids do is snooze.

I am going armed with video in my presentation – it has catchy background music and cool facts. I will be using Prezi for my presentation – not just words, but lots of graphics and movement. I will have giveaways – everybody likes a good tchotchke.  I may even pull out a fun (in my opinion) quiz the kids can take and win a prize – everyone likes the chance to win a prize right?!

My biggest challenge will be that the kids are almost as savvy in my field as I am. They use the latest social media tools. Facebook to them is passe. Snapchat is rage – this week. All the time I hear, if you need to learn how to do something on the internet or a smartphone ask a teenager. The advantage I have over a teenager is the marketing experience I have gained over the years, the comparison for new technologies to old ones AND I can have my selfie-stick in the classroom!

Career Day presentations to high school students are about what you do to interest them in what they might want to do can be challenging. Not all students are college bound, as not all jobs require a college education. Helping those students understand the value of all types of careers is what will keep the world going round.

Wish me luck, watch for the pictures on my Facebook page!

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Where do you use your social media?

I use my social media on many devices.

When I ask this question during one of my presentations – “What are the top two reasons why people buy a smart phone?” I often get the response for social media. While that is a good answer it isn’t correct.

I sit at a desk a good part of my day. I use my desktop for quite a bit of my social media updates etc. I often use my smart phone, a tablet, or a laptop.

One of the things that I have noticed all too frequently is that I don’t see the same thing in my Facebook feed on my mobile as I do on my desktop, tablet or laptop.social media - Facebook is slow

Quite often my desktop version of Facebook is very slow to react, so slow in fact that I often kill the tab and sometimes don’t reopen it. (See the picture.) Sometimes, I think Facebook is trying to push people to use mobile so they Social Media - Facebook Failmake the desktop version slower and slower. (Now it could be the fact that I have 20 tabs open at any one time and three browsers, but…)

Some platforms like Instagram don’t even let you use it from a desktop. Twitter is an on the go platform. Pinterest is a tablet and a glass of wine or cup of coffee type of platform. LinkedIn is often used on a phone or tablet, but has so much more functionality on a desktop or full laptop.

Where do you use your social media the most? Does it suit your need for speed, or is it more like the tortoise? If you are in business, do you have the right tools to use to enhance your process, are you keeping up with your audience, or better yet, is your audience able to keep up with you? Do you posts get seen? Better yet, are you getting the reactions you want from your posts?

If you were answering no to any of these questions, it may be time for us to have a chat about how you use your social media.

(By the way, the answer to the first question is 79% buy it for phone calls and 78% buy it to read emails.)

 

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