When was the last time you

When was the last time you did some of the following things?

At a recent networking event I asked the attendees some questions. One of them was when was the last time you updated your website?

Here is my list of questions (raise your hand if):

  • How many of your have a website?
  • How many of your have a Facebook personal page?
  • How many of you have a company Facebook page?
  • How many of you have a LinkedIn profile?
  • How many of you have a company LinkedIn profile?

Then the questions were asked about when the last time any of those were updated.

It is great if you have a website! When was the last time it was updated? When was the last time you wrote a new blog post? How old is the content that the search bots will find. Are they totally ignoring your site right now?

It is great if you have a company LinkedIn or Facebook page! When was the last time you posted something to it?

LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile. That pattern continues with more frequent posting: companies that post weekly see twice the engagement, while brands that post daily gain even more traction. Credit

Posting times vary based on your clients, type of business, and whether you are B2B or B2C. In my experience with B2B clients, once a day at the beginning of the work day tends to give the most engagement. That may not be the case for your business.

So, when was the last time you updated, posted or thought about how the search engines are finding you, let alone how potential customers are finding you. If you would like to have a more in-depth conversation, please reach out and let’s talk about your options.

Watch a Facebook Livestream

Some people may not know how to Watch a Facebook Livestream

I have been helping my parish through this Covid19 Pandemic get Masses out to parishioners. Some of the folks are challenged with how to watch a Facebook livestream, so I thought I would put together a how-to article and video.

Watch a Facebook Livestream

  1. Log-in to your Facebook. screenshot of Facebook video page How to watch a Facebook livestream
  2. Go to the page you want to watch, especially if they have posted a schedule like we have done at the parish.
  3. Scroll down the left-hand side until you see the word video.
  4. Look for any of the videos with a red box with white letters that say LIVE.
  5. Click on the video and you have joined the Facebook livestream!!

Watch the video here:

Get Notifications

If you follow any company or organization pages, you may want to get notified if they are live. Do the following:

    1. Log-in to your Facebook accountaccess settings for notificaitons
    2. Far right down arrow – click
    3. Find “Settings” – click
    4. Left column – Notifications – click
    5. Scroll down to Videos – click

video notification settings

Select how you want to be notified.

This way you should be able to get notified either on your Facebook account on your phone, by email or by text message that the livestream you want to watch is ready to go!

Happy watching. AND if you are looking for a great Catholic parish in the Elgin, IL area, I highly recommend St. Laurence Parish on the west side of town tucked back into a neighborhood.

 

 

Fake Profiles – How Do You Know?

How do you know if they are Fake Profiles?

Honestly, I don’t always know what are fake profiles and what aren’t. But I recently read this article from LinkedIn about what they are doing to combat Fake Profiles – An Update on How We’re Fighting Fake Accounts | Official LinkedIn Blog

In the past year my Facebook account was cloned. You can read about that here. I was surprised I was hit because I do all the password things I am supposed to do. I don’t click on suspicious email links. But it happened. It made me very leery about connecting with people that I don’t know, especially on Facebook.

I know I have connected with fake profiles on Twitter. I am pretty sure I follow some fake profiles on Instagram, but not as many. On Facebook, I always look at the invitations from people that I might know to see how developed the profile is and who mutual friends / connections might be. If it is a repeat invitation from someone with whom I regularly communicate, I will send a text or message them through another social platform before connecting.

One of my Facebook friends recently decided to switch her account to a “grown-up” version and sent out several posts alerting people to the fact that she would be closing down the old account in an effort to share the more adult/professional version of herself.

On LinkedIn, I find that not as many people are trying to scam others. Based upon the article linked above, LinkedIn is doing what I would consider a decent job of nipping fake profiles in the bud.

7 tips

Here are my tips to do your due diligence before falling into the Fake Profile trap:

  1. Use a recent image of yourself on personal profiles.
  2. Brand your company profiles with a logo or a different image of yourself.
  3. Personalize any invitations that you send to people who might not know or remember you.
  4. Check profiles before you accept.
  5. Alert all connections if your account is compromised.
  6. If you do connect with a fake profile, be careful of any messages or requests asking for you to send money. If it is out of character, then it is probably fake!
  7. Don’t use the same password for all of your accounts to prevent a mass breech if you are compromised.

WWYD – What Would You Do?

Knowing the answer to What Would You Do can be difficult

We all have opinions. Some are stronger than others; others, vocalize their opinions louder than others; and yet most, will never change their opinion no matter what the voice of reason/opposition has to say. Playing off the television show, I ask, what would you do?What would you do

Here is the situation:

Recently, I saw a post from a Facebook connection. It was a video and social commentary on a rather sensitive topic. What I saw in the video was a bit different than what the poster had expressed in the written comment. I began to write my response to the post about 5 different times. Eventually, I ended up not typing anything.

Each time I would start thinking I was taking a different tact, but ended up deleting the response because the written word and a post is forever. It is so much more difficult to know the tone and intent of a comment when written than when you are speaking directly to that person because you are able to see the non-verbal communication.

Because of an experience I had years ago on a chat board with trolls who posted to cause a disturbance, I am much more aware of “newbies”, or even someone who has been around a long time, could take the written word out of context and think an innocent comment is a personal attack.

Additionally, I didn’t think that my comment would be taken in the right context as I could be considered on the opposite side of that particular sensitive topic.

Here are some thoughts to help you figure out what you would do:

  1. Do what I did and let the moment pass. I didn’t feel so strongly about the issue that I felt I had to make the comment.
  2. Write your comment and let the “battle” begin. Once I posted a bad review in a “What’s happening in ((You name the town))”. My post garnered a great deal of responses and some were just nasty.
  3. Unfollow the person or shut them out of your feed. ( I have done this before, it can be kind of liberating.)
  4. Try to send a private message to the person with your opinion so as not to take it public.
  5. Make a phone call.

Remember, you will probably not change the opinion of the person to whom you are commenting, so is it worth the angst you might feel when the return comments are heated, pointed or vengeful. (I just had a thought that I wouldn’t be writing about this, if the item or the issue were positive, like beautiful flowers or gorgeous scenery.)

What else would you do?

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