When was the last time you did some of the following things?
At a recent networking event I asked the attendees some questions. One of them was when was the last time you updated your website?
Here is my list of questions (raise your hand if):
- How many of your have a website?
- How many of your have a Facebook personal page?
- How many of you have a company Facebook page?
- How many of you have a LinkedIn profile?
- How many of you have a company LinkedIn profile?
Then the questions were asked about when the last time any of those were updated.
It is great if you have a website! When was the last time it was updated? When was the last time you wrote a new blog post? How old is the content that the search bots will find. Are they totally ignoring your site right now?
It is great if you have a company LinkedIn or Facebook page! When was the last time you posted something to it?
LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile. That pattern continues with more frequent posting: companies that post weekly see twice the engagement, while brands that post daily gain even more traction. Credit
Posting times vary based on your clients, type of business, and whether you are B2B or B2C. In my experience with B2B clients, once a day at the beginning of the work day tends to give the most engagement. That may not be the case for your business.
So, when was the last time you updated, posted or thought about how the search engines are finding you, let alone how potential customers are finding you. If you would like to have a more in-depth conversation, please reach out and let’s talk about your options.