Author: DeeReinhardt

It is a new year do you have a new plan?

We rang in 2023 just a couple of days ago. What is your new plan for the new year? Not just a financial plan, or a healthier you plan, but a plan for your marketing.

My plan is to write a new blog article at least twice a month. The last several years, I would write something once a quarter if I was lucky. There is always something I think about or read about and would like to add my two cents worth. What do you have that you need to enhance, change or improve when it comes to your marketing?

How often do you post to your social media?

According to LinkedIn

LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile. That pattern continues with more frequent posting: companies that post weekly see twice the engagement, while brands that post daily gain even more traction.

Do you want to add another social media platform?

Maybe you are just posting to Facebook right now but want to start posting to LinkedIn. Do you want to share the same content? Do you need to change an image size for the other platform? Do you want to schedule in advance? What is your new plan?

Do you want to bring people to your website?

Will you do that with blog articles that you share on social media? Will you be updating workshops or products that you offer? What is your new plan?

How is your searchability?

When people search for your company name or your type of service, what do they find? Do you rank in Google Searches? Is Yelp something you need? Is another platform better suited for your customers to help them find you. What is your new plan?

Do you have the time?

This is a biggie! The best laid plans…. When you are making a plan, you must consider:

• can you do this yourself
• do you have the time to do this yourself
• if you don’t or can’t do you have staff in-house who can do these things
• if you don’t have staff to do this, who will
• would you make more money hiring someone like me to do this for you so you can go out and keep doing what you are good at?

Your new plan may include a call with me or someone like me who can discuss your priorities and help you execute/create a new plan!

We at Time2Mrkt are happy to help you as you move forward with your new plan! Contact us.

Are you using a content calendar?

I recently read the article linked below about the best content calendars for 2023.

I really like the concept especially for blogs and complex social media campaigns that require a lead up to an event and a follow-up afterward.  The article suggested several options both paid and unpaid. One of the easiest might be to use a Google Sheet or a Microsoft Excel document if you are using Sharepoint. Blogging requires a bit more time than social media posts. There is thought composition, image assignment, and whether or not your article is going to be a series or not. Some people are prolific writers, but are haphazard in their flow. A content calendar can help the organization.

Planning in advance helps you overcome the feeling of stress when you need to post something but don’t have anything prepared. An 8th grade math teacher taught me the 9 P’s “Prior Proper Planning Prevents Poor Performance at Peak Panic Periods.” Let’s help you not panic!

Mentioned in the article is one that cost money: Loomly,

And others that are free: CoSchedule, Airtable, Hubspot (guide only), Trello (free template)

Our company uses Hootsuite to help create and schedule posts for our clients. One of the things that Hootsuite offers is a Planner with suggested times that you might want to post. This is very useful for social media posts.

We have also used Google sheets by the month to carry out a campaign.

Let us know if we can assist you with your social media strategy! Connect

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