About DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

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Here are my most recent posts

Career Day Presentation

Have you ever given a Career Day Presentation?

I am reminded of the commercial on television where the parents are career day presentationgiving a career day presentation and the fireman dad comes in his gear. All of the other dads have a look of uh-oh, he is going to get all the questions.

I guest lecture to a Masters program Marketing class. It is a cake walk compared to trying to keep the attention of a group of high school students.

Giving a Career Day presentation to high school students can be challenging. Some of the go-getters are totally engaged and ask great questions. Then there is the class either first thing in the morning or right after lunch, where all the kids do is snooze.

I am going armed with video in my presentation – it has catchy background music and cool facts. I will be using Prezi for my presentation – not just words, but lots of graphics and movement. I will have giveaways – everybody likes a good tchotchke.  I may even pull out a fun (in my opinion) quiz the kids can take and win a prize – everyone likes the chance to win a prize right?!

My biggest challenge will be that the kids are almost as savvy in my field as I am. They use the latest social media tools. Facebook to them is passe. Snapchat is rage – this week. All the time I hear, if you need to learn how to do something on the internet or a smartphone ask a teenager. The advantage I have over a teenager is the marketing experience I have gained over the years, the comparison for new technologies to old ones AND I can have my selfie-stick in the classroom!

Career Day presentations to high school students are about what you do to interest them in what they might want to do can be challenging. Not all students are college bound, as not all jobs require a college education. Helping those students understand the value of all types of careers is what will keep the world going round.

Wish me luck, watch for the pictures on my Facebook page!

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Giving Props to Great Customer Service

Epson wins a High Five for Great Customer Service!

I purchased my Epson printer because of the multi-function capabilities Great Customer Serviceand the dual paper trays. It had a ton of functionality for a great price point. And the size worked for our home office.

I used it hard and heavy. We have two businesses in our home and I was printing daily, multiple copies of things for at least one of the businesses, sometimes both – and church!

I started having problems with the print nozzles and the paper feed was going a little wonky. I tried to fix things by doing the nozzle head spray adjustments for about two months. Things were not improving.

Finally, I called customer support. They talked me through a few things that I had done previously and then a couple of things that I had not. It was recommended to let the machine sit overnight unplugged to “clear” the cobwebs. The next morning I fired the machine back up and the same poor printing was happening. I called back to customer service with my reference number.

After reporting what I had done that morning, they broke the bad news that my printer had a bad print head. They said I was out of warranty. (I called one month and one day after the warranty expired.) Without me even asking, they escalated my tech support call to another department. The woman asked a few questions and said, ok, we will overnight a new printer to you. You can just recycle the old printer. We are taking the serial number out of commission.

My new printer showed up by 10:30 the next morning and I have it set-up. The printing is beautiful again!

This was a bright spot in my week, because I sure didn’t want to have to shop for another printer. I liked this one!

Thanks EPSON!! You have won a lifetime customer!

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LinkedIn Mobile versus Desktop for your Profile

Can you get the best results for your profile from LinkedIn Mobile?

I just read an article by Catherine Fisher from the official LinkedIn Blog. She has some really great points. This quote is perfect for expressing my opinion of LinkedIn as well.

The biggest challenge most of us face in today’s world is finding time. But making the time to ensure your professional story reflects your achievements and future goals is key to not missing your next opportunity.

Read the whole article here

While I totally agree with what Catherine says, I truly feel that what you can do with LinkedIn from your phone or tablet is a fraction of what you can do if you finesse your profile from a desktop or laptop. mobile vs. desktopI have even noticed a difference in the functionality of LinkedIn between a touch-screen and not.

There are so many things that you can do with LinkedIn. One of my most recent favorites is to add projects to your profile. This gives you the ability to describe a major project = accomplishment in your profile. And best yet is, if you worked with other people in the project, you get to include them in your project description. People who view your projects on your profile or the project on the other people’s profile get to see you too!

The things that I recommend you not miss in your profile are the things all star status on LinkedInthat equate to having a 100% complete “All-Star” status profile. How you use those sections is how much higher your profile will pull in search results. Just like Catherine, you need a profile photo, a summary, a key list of your skills, and a current job. What I also suggest is that you incorporate your searchable keywords in as many of those areas as possible, including your headline.

So all in all, I find that when I really want to work with a person to optimize their profile, I prefer to work on a desktop or a laptop than on a mobile device. LinkedIn is going to have to step up their game with the mobile app if they want people to use the mobile app more frequently.

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Where do you use your social media?

I use my social media on many devices.

When I ask this question during one of my presentations – “What are the top two reasons why people buy a smart phone?” I often get the response for social media. While that is a good answer it isn’t correct.

I sit at a desk a good part of my day. I use my desktop for quite a bit of my social media updates etc. I often use my smart phone, a tablet, or a laptop.

One of the things that I have noticed all too frequently is that I don’t see the same thing in my Facebook feed on my mobile as I do on my desktop, tablet or laptop.social media - Facebook is slow

Quite often my desktop version of Facebook is very slow to react, so slow in fact that I often kill the tab and sometimes don’t reopen it. (See the picture.) Sometimes, I think Facebook is trying to push people to use mobile so they Social Media - Facebook Failmake the desktop version slower and slower. (Now it could be the fact that I have 20 tabs open at any one time and three browsers, but…)

Some platforms like Instagram don’t even let you use it from a desktop. Twitter is an on the go platform. Pinterest is a tablet and a glass of wine or cup of coffee type of platform. LinkedIn is often used on a phone or tablet, but has so much more functionality on a desktop or full laptop.

Where do you use your social media the most? Does it suit your need for speed, or is it more like the tortoise? If you are in business, do you have the right tools to use to enhance your process, are you keeping up with your audience, or better yet, is your audience able to keep up with you? Do you posts get seen? Better yet, are you getting the reactions you want from your posts?

If you were answering no to any of these questions, it may be time for us to have a chat about how you use your social media.

(By the way, the answer to the first question is 79% buy it for phone calls and 78% buy it to read emails.)

 

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Your Listing May Not Show in Google Search Results

How often do you get a call on any of your phone numbers about your Google Listing?

Today was the freakiest of the calls that I have ever gotten about my Google listing. I got one of “those” phone calls from a 708 area code about my listing on Google may not show up if my address and phone are not verified etc. I was working on some data entry for a project on which I am working, so I thought I would hold and see what they say.

I waited about 4 minutes listening to the repeating messages that they have. They didn’t even have a person come onto the line.

Suddenly, the line clicked over and it sounded like the person was in a room full of customer service operators. I started to say hello, is someone there and a voice on the other end of the phone said that they were there and didn’t want to talk to me. They were in a hospital recuperating from major surgery. I told the guy I wasn’t with Google and I wanted to tell them I didn’t want to talk to them either. I would say that the two of us spoke for about 30 seconds and then all of a sudden, there was a message that I was being disconnected from this group call. What the $&LL?

Here is my lesson, if you need to create or update your listing with Google,Google Listing just go to http://google.com/business or give me a call and I will help you make sure your listing is complete and accurate. Those companies that are calling don’t really care about you or your business. They are just trying to make a fast buck. Contact a reputable local business, or follow the directions on line.

The next time one of them calls, I think I will see if the same thing happens, just like when one of those companies calls telling me they are from “Microsoft” and my computer is throwing off a ton of error messages. Another story for another day!

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