About DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

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Here are my most recent posts

Email Marketing – a few tips to consider

Are you employing email marketing in your tools?

I was very diligent about sending out my email marketing, twice a month. Then, I got a gig with a customer that is a majority of my billable hours. I fell off sending out my email newsletters for about a year and a half.email marketing

It came time to renew the annual subscription and I was thinking hard about whether I needed to pay out that money when I wasn’t using the service. I decided it is better to have it and not use it, because when I do need it, it will be there.

When I went back in to the system there were a number of challenges that I faced. Couldn’t pay on-line because my password had expired, had too many contacts for the subscription that I had, and the people in my list were probably not going to want to receive my emails.

When I went into my connections, I had 500+ that were bots that had signed up for my emails. I cleaned out as many as I could find of those 500+ email addresses before I could send an email out to my real subscribers to see who still wanted communication from me.

In the process, I spoke with my email marketing provider and discovered how to add the “I’m not a robot” confirmation and to add a approve my subscription by email option – or opt-in.

This should cut down on the unwanted subscribers. Sending the email also allowed me to check the bad email addresses and allow people to unsubscribe. That way when someone sees my email, I know that they want to see it!!

Another tip you might try is using the automated options for sending emails to new customers or those who sign up for your email marketing newsletters. Need more information about using this? Drop me a line.

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Essential Skills are Best!

Essential Skills, workplace skills, soft skills, people skills are all names for the skills we continue to use no matter the technology.

This morning at a Small Business Advocacy Council meeting of the Fox essential skillsValley Chapter, I was leading a discussion about what has changed in your career pathway and what has remained the same. In almost everyone’s discussion it was one of the essential skills that employees need to demonstrate in the workplace that remained the same.

Everyone mentioned that technology was a big change – computing power in a phone, being able to get an insurance quote in 10 seconds vs. what used to take hours to compile. Faster, smaller, more precise, flexibility were all mentioned in the conversation. The few things that remained were things like customer service, standing behind your product, the know – like – trust factor of sales, and building relationships. These are such important elements that cannot be short-changed. If someone does not have these skills, they are more difficult to teach than the technical skills it takes to run a machine or an accounting program. In the picture, you can teach a dancer the steps, but can you teach them the value and responsibility of being a team player, or being proactive and ethical.

If you or your business need assistance with social media marketing, I am your girl. If you or your employees need help with essential skills (workplace skills or soft skills) use a resource of one of my clients – Illinois workNet. Check this guide for more information that can help you.

A small commercial about the SBAC IL – this group advocates for  small business at the local, state and federal level. They are a non-partisan group founded by a Greater Chicago Area attorney. If you are interested in supporting local small business, consider joining us at an upcoming meeting. You can find out more information by clicking the link in the first paragraph.

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Net Neutrality Day – July 12, 2017

Net Neutrality is something we all need to consider!

net neutralityI wasn’t aware until early this week that today is the day organizations across the world are voicing opinions about Net Neutrality. Do you want your internet capabilities to change?

Read more about it in these articles. Form your own opinions and if it is important to you, share your thoughts on what is currently the free internet.

Wikipedia typically gives a non-political view of what something is. Of course it is not without faults, but… https://en.wikipedia.org/wiki/Net_neutrality

You can join a protest here: https://www.battleforthenet.com/july12/

The Tech companies of the world have banded together to support net neutrality https://www.theverge.com/2017/7/12/15957800/day-of-action-protest-net-neutrality

This one looks like a different opinion https://www.wired.com/2014/06/net_neutrality_missing/

And, this article provides some thought provocation that makes sense about why taking away net neutrality could be good. https://www.forbes.com/sites/joshsteimle/2014/05/14/am-i-the-only-techie-against-net-neutrality/#4ec67f8c70d5

Personally, I don’t know what the right answer is. I will research to the best of my ability. I would love to read your thoughts! Share them in the comment section. Perhaps we can come to an educated decision together.

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Beware of Email Messages for LinkedIn

Don’t click on email Messages about LinkedIn until you think it through.

I received the email message that is pictured in this image. I had to think about it for a minute or two and really look at the content, the sender and the email to which it was addressed. This was focused on LinkedIn, but it could happen with any platform or service that you use.

Here are a couple of the clues:

Sender – LinkedIn would not be sending a message to me from an Outlook email address. Even though they are now affiliated with Microsoft, they are branded as LinkedIn.com

Address – this got sent to an email address that is not the primary one on my account and it was sent to undisclosed recipients.

Link to click – has nothing to do with LinkedIn.

De-activated – Linkedin does not deactivate any accounts without going through tons of work to get it done. Trust me on this one, I have tried to help customers delete duplicate accounts and it is TOUGH!

Web link – WHAT!!!???!!! this link makes absolutely no sense, why would I click on it?

Date – the way the grammar and punctuation work on this, it looks as if no one proofed it or does not speak English well.

Sincerely. – this could have been a typo, but if a major corporation is sending out a mass mailing like this, you betcha they are double checking and proofing several times.

Copyright – Just because they put it, doesn’t mean it is. PLUS, 2017 Information isn’t the name of a corporation – that is what the copyright is for typically.

All in all, to the untrained observer, they might click on this and BAM – virus or trojan horse gets unlocked. Just beware of any type of email that says to renew, verify, whatever before you click and give them what they want.

Call me if you have questions 708-822-2152.

BTW, Microsoft won’t call you either – read this one: Be aware of potential hacks

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Have you seen the LinkedIn Updates to Terms of Service

LinkedIn made some changes to their Terms of Service.

You can read the whole thing here: Updates to LinkedIn Terms of Service

Here is my opinion on what I will do with each of these items:

  • Increased visibility of your LinkedIn Profile – Similar to the way your profile shows up in search engines, we will allow certain third-party services to show your profile to their users, so that you can be more easily found for opportunities and connect with people. I always suggest that users leave their settings to show publicly, especially when in job search mode. I am personally not going to opt-out of this setting.
  • Easier to share accomplishments with your network – To make it easier to update your profile, we’ll look for and suggest positive and public professional accomplishments, like awards or industry recognition, to share with your network. I think this is a great way for people to keep their profiles up to date and/or find things that they may have overlooked. I suggest to users that they include Projects to their profile. If someone else adds a project and names you, LinkedIn may find this and suggest that you add it to your profile as well. Let them do the work for you.
  • Productivity bots and similar tools to improve communication with your network – You can opt-in to use our automated systems that can help you with messages by suggesting responses, assisting in scheduling meetings with connections, generating ice breakers, or offering insights to help you connect with other professionals more easily. I plan to try this before I make a final decision to see what the automated pieces are. Apparently, the first time I send something, it will offer me to option to opt-in.
  • Easily meet up with other members – You can choose to use an upcoming feature that helps you find nearby LinkedIn members, who have also opted-in, at a conference, event or meeting. I think that this will be good for conference attendees, but that is about it. Hopefully, you can turn it off and on very easily. Otherwise, I will opt-out completely. This will probably depend upon how you set your phone settings whether your location can be found or not. 
  • Keep learning new skills on Lynda – Your learning account on Lynda continues to be covered by the Lynda privacy policy. Lynda requires a subscription. There was a trial period for a month last year in which you could watch anything for free. I didn’t have time to take advantage of it. Have any of you used Lynda?

Our updated User Agreement will look familiar, with a few changes that are highlighted in our summary, including:

  • Dos and Don’ts – We’ve added clarity about the activities allowed on LinkedIn. Click into the summary in the sentence above to take a look at the summary for the Do’s and Don’ts – they seem to be run of the mill but you don’t want to be caught with your hand in the cookie jar.
  • Payment Terms – is one of the other items mentioned. I personally only recommend that HR Recruiters, International, National and some Regional sales directors need to use the paid services. But if you do, you better read this clause, there was a reference to “additional terms” at check-out and auto renewal to which you should pay attention. The new app “Sales Navigator” is great for people who are actually using it, but don’t pay the fee and not make use of the tool. 

In general, most of this looks innocuous, but you never know especially when it comes to renewals and fees etc.

If you want to find out more about the reason the let Microsoft buy them, read the article from Jeff Weiner. In a few words, they have the same vision and want to make things more efficient for everyone.

Let me know if I can be of assistance with your personal or company LinkedIn profile.

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