About DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

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Do you exercise your right?

Will you or did you exercise your right to VOTE?

We live in the United States of America. We have a constitutional right toexercise your right to vote vote. The 26th amendment tells us:

The right of citizens of the United States, who are eighteen years of age or older, to vote shall not be denied or abridged by the United States or by any State on account of age.

Women were granted the right to vote in the 19th amendment in 1920. Only 102 years ago.

Black males were given the right to vote by the 15th Amendment in 1870. That is 50 years before any woman could vote.

I vote as often as I can. I may have missed one primary in the last 20 years, but I exercise my right to vote as often as I can. One primary I voted just because I wanted to see what proposals were on the ballot for tax increases. I hadn’t done my research, but I went and marked a ballot.

Here is my philosophy:

I don’t care if you vote Republican, Democrat, Independent, Communist or Alien Zombie party. As long as you have voted, I will listen to your opinions rants, raves and praises. If you did not exercise your right to vote (unless you were in a coma) then shut the F*** up.  then please excuse yourself from any discussion with me about how politicians are conducting themselves or their business.

You can vote early, mail in your ballot, or go the day of the election, but GO VOTE!

Happy Election Day!

 

 

Content Feeders

Do you use a content feeder for your social media?

Whether you use a content feeder or blindly share posts from sources you trust, you should check the content on your social streams daily.

Innocently enough, I found a post that I would never have approved that made it out to my LinkedIn feed. My associate caught the title of the post that had come from a source that I trust within a content feeder that I use for my own social media. (You know the shoemaker’s shoes story right??) Most of the time the content is spot-on, but for some reason this particular post addressed an industry that is thriving but that I would not promote. I didn’t even take the time to look at who the source of the article was. I only trust information from a select few sources.

The lesson learned here is:

Even if you use a source or service you trust – read what goes out on your social every day!

Case in point – the other day, we posted an image for one of our customers. The image had been supplied by a field rep of the company. Unbeknownst to us, the image violated some OSHA rules. As soon as the “boss” saw the image, he texted me to take it down. Things like this happen and we react as quickly as possible. Fortunately, no one had reacted to the post on my company page and no one had reacted to the OSHA violation post.

I need to post, but I have no time!

You want more customers. To get them, you have to advertise and market your business or network. One of the (not so new) avenues is social media.  You can post your own content. There are challenges that you may face with that:

  • Lack of time & time management 
    • Creating
    • Publishing at the right time
    • Publishing on the right platforms
  • Lack of ideas
    • Coming up with something everyday
    • How often should you repeat
  • Lack of human resources
    • Soloprenuers only have themselves
    • Small business may not have the knowledge

To bring the story home further, if you don’t have the time to post to your social media regularly (sometimes as little as once a week can boost your organic results with social platforms) try using a service or a content creator to help build a cache of posts that you can schedule. Or there are other services available if you search.

Whatever you do, find a representative that will uphold your brand. We provide a couple of options for you:

  • We can help you create a content posting calendar.
  • We can create content for you to post as needed.
  • We can post for you with content we create.

No matter which option you choose, we work with you to find out the important topics, keywords and resources to use to represent your company on the appropriate social platforms for your business.

When was the last time you

When was the last time you did some of the following things?

At a recent networking event I asked the attendees some questions. One of them was when was the last time you updated your website?

Here is my list of questions (raise your hand if):

  • How many of your have a website?
  • How many of your have a Facebook personal page?
  • How many of you have a company Facebook page?
  • How many of you have a LinkedIn profile?
  • How many of you have a company LinkedIn profile?

Then the questions were asked about when the last time any of those were updated.

It is great if you have a website! When was the last time it was updated? When was the last time you wrote a new blog post? How old is the content that the search bots will find. Are they totally ignoring your site right now?

It is great if you have a company LinkedIn or Facebook page! When was the last time you posted something to it?

LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile. That pattern continues with more frequent posting: companies that post weekly see twice the engagement, while brands that post daily gain even more traction. Credit

Posting times vary based on your clients, type of business, and whether you are B2B or B2C. In my experience with B2B clients, once a day at the beginning of the work day tends to give the most engagement. That may not be the case for your business.

So, when was the last time you updated, posted or thought about how the search engines are finding you, let alone how potential customers are finding you. If you would like to have a more in-depth conversation, please reach out and let’s talk about your options.

Open to Work

LinkedIn Open to Work

If you are Open to Work, do you truly want to advertise that? Just a thought. Everyone has their own opinion about this. Mine is that it is better to share that type of information in a more private type of message or a post rather than have a “photo frame” on your profile image. I still feel there is a bias against interviewing or hiring someone who is not currently employed. If you are open to work and employed, with that photo frame, do you feel 100% secure that your current employer is not going to find out (unless you are part of an approved layoff). Unfortunately, I feel that recruiters look at having a current work history shows as making you more stable.

The settings in LinkedIn for the job preferences allow you to enter five job titles, pick multiple job locations, start dates, a variety of job types, and last but not least add a photo frame on your profile image of #Opentowork to share with anyone on LinkedIn including your current employer if you have one.

To me, the more subtle way of approaching this is by selecting the Recruiters only option.

Additionally, I recommend that you never use the words Looking for (insert word related to jobs or work), Open to New Opportunities, or Currently seeking at all in your headline or summary. If you are working at a part-time or fill-in job, you can use the phrase “While waiting for an opening in my career field” I am doing X, Y, or Z. But make someone search for it.

 

Add Screens

Can you add screens when you are away from your office?

I personally work on 2 monitors that are 20″ each. When I had to downgrade to my laptop because I was at a client’s office, I would strain and try to get done as fast as possible. But now, I can add screens to my laptop and have almost as much space as when I am at my desktop!!!

Enter Mobile Pixels!!!

I started out with one of the 12.5 inch options. Then I upgraded to wings!! I now have 2 of the 14″ monitors. I love the flexibility it gives me. I can have one open, or both. I can have them facing me, or I can have them facing away when I am sharing a presentation.

Now I can have the flexibility I want when I am on the road! And if you want to use them with your mobile phone, you can share your screen on one as well.

If you would like some of your very own, use my affiliate link to make the purchase and I will be happy to help you with any set-up questions or use questions that you might have.

Click here.

And if you have any questions about your social media, please give me a shout!

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