About DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

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Net Neutrality Day – July 12, 2017

Net Neutrality is something we all need to consider!

net neutralityI wasn’t aware until early this week that today is the day organizations across the world are voicing opinions about Net Neutrality. Do you want your internet capabilities to change?

Read more about it in these articles. Form your own opinions and if it is important to you, share your thoughts on what is currently the free internet.

Wikipedia typically gives a non-political view of what something is. Of course it is not without faults, but… https://en.wikipedia.org/wiki/Net_neutrality

You can join a protest here: https://www.battleforthenet.com/july12/

The Tech companies of the world have banded together to support net neutrality https://www.theverge.com/2017/7/12/15957800/day-of-action-protest-net-neutrality

This one looks like a different opinion https://www.wired.com/2014/06/net_neutrality_missing/

And, this article provides some thought provocation that makes sense about why taking away net neutrality could be good. https://www.forbes.com/sites/joshsteimle/2014/05/14/am-i-the-only-techie-against-net-neutrality/#4ec67f8c70d5

Personally, I don’t know what the right answer is. I will research to the best of my ability. I would love to read your thoughts! Share them in the comment section. Perhaps we can come to an educated decision together.

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Beware of Email Messages for LinkedIn

Don’t click on email Messages about LinkedIn until you think it through.

I received the email message that is pictured in this image. I had to think about it for a minute or two and really look at the content, the sender and the email to which it was addressed. This was focused on LinkedIn, but it could happen with any platform or service that you use.

Here are a couple of the clues:

Sender – LinkedIn would not be sending a message to me from an Outlook email address. Even though they are now affiliated with Microsoft, they are branded as LinkedIn.com

Address – this got sent to an email address that is not the primary one on my account and it was sent to undisclosed recipients.

Link to click – has nothing to do with LinkedIn.

De-activated – Linkedin does not deactivate any accounts without going through tons of work to get it done. Trust me on this one, I have tried to help customers delete duplicate accounts and it is TOUGH!

Web link – WHAT!!!???!!! this link makes absolutely no sense, why would I click on it?

Date – the way the grammar and punctuation work on this, it looks as if no one proofed it or does not speak English well.

Sincerely. – this could have been a typo, but if a major corporation is sending out a mass mailing like this, you betcha they are double checking and proofing several times.

Copyright – Just because they put it, doesn’t mean it is. PLUS, 2017 Information isn’t the name of a corporation – that is what the copyright is for typically.

All in all, to the untrained observer, they might click on this and BAM – virus or trojan horse gets unlocked. Just beware of any type of email that says to renew, verify, whatever before you click and give them what they want.

Call me if you have questions 708-822-2152.

BTW, Microsoft won’t call you either – read this one: Be aware of potential hacks

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Have you seen the LinkedIn Updates to Terms of Service

LinkedIn made some changes to their Terms of Service.

You can read the whole thing here: Updates to LinkedIn Terms of Service

Here is my opinion on what I will do with each of these items:

  • Increased visibility of your LinkedIn Profile – Similar to the way your profile shows up in search engines, we will allow certain third-party services to show your profile to their users, so that you can be more easily found for opportunities and connect with people. I always suggest that users leave their settings to show publicly, especially when in job search mode. I am personally not going to opt-out of this setting.
  • Easier to share accomplishments with your network – To make it easier to update your profile, we’ll look for and suggest positive and public professional accomplishments, like awards or industry recognition, to share with your network. I think this is a great way for people to keep their profiles up to date and/or find things that they may have overlooked. I suggest to users that they include Projects to their profile. If someone else adds a project and names you, LinkedIn may find this and suggest that you add it to your profile as well. Let them do the work for you.
  • Productivity bots and similar tools to improve communication with your network – You can opt-in to use our automated systems that can help you with messages by suggesting responses, assisting in scheduling meetings with connections, generating ice breakers, or offering insights to help you connect with other professionals more easily. I plan to try this before I make a final decision to see what the automated pieces are. Apparently, the first time I send something, it will offer me to option to opt-in.
  • Easily meet up with other members – You can choose to use an upcoming feature that helps you find nearby LinkedIn members, who have also opted-in, at a conference, event or meeting. I think that this will be good for conference attendees, but that is about it. Hopefully, you can turn it off and on very easily. Otherwise, I will opt-out completely. This will probably depend upon how you set your phone settings whether your location can be found or not. 
  • Keep learning new skills on Lynda – Your learning account on Lynda continues to be covered by the Lynda privacy policy. Lynda requires a subscription. There was a trial period for a month last year in which you could watch anything for free. I didn’t have time to take advantage of it. Have any of you used Lynda?

Our updated User Agreement will look familiar, with a few changes that are highlighted in our summary, including:

  • Dos and Don’ts – We’ve added clarity about the activities allowed on LinkedIn. Click into the summary in the sentence above to take a look at the summary for the Do’s and Don’ts – they seem to be run of the mill but you don’t want to be caught with your hand in the cookie jar.
  • Payment Terms – is one of the other items mentioned. I personally only recommend that HR Recruiters, International, National and some Regional sales directors need to use the paid services. But if you do, you better read this clause, there was a reference to “additional terms” at check-out and auto renewal to which you should pay attention. The new app “Sales Navigator” is great for people who are actually using it, but don’t pay the fee and not make use of the tool. 

In general, most of this looks innocuous, but you never know especially when it comes to renewals and fees etc.

If you want to find out more about the reason the let Microsoft buy them, read the article from Jeff Weiner. In a few words, they have the same vision and want to make things more efficient for everyone.

Let me know if I can be of assistance with your personal or company LinkedIn profile.

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B2B or B2C which social platform is better for your business?

Which type of business do you have?

B2B vs. B2CFirst, consider whether a business is B2B – Business to Business, or B2C – Business to Consumer. The difference is which tools used in a marketing effort, especially if they are on a limited time or money budget. After that determination, look at how the tools used interact with the website and the other marketing components.

All business, whether they are a mom and pop spot or a Fortune 50 company have the same goals when using social media:

  • Brand Awareness – making sure that customers and potential customers recognize your brand – what you provide and what your brand represents.
  • Thought Leadership – customers want to feel like they are getting an authority in their field whether it is a plumber or an HR representative.
  • Sales or Lead Generation – everyone needs new customers. If you are using social media to reach out to them, you need to track the flow of contact to contract.
  • Customer Support or Advocacy – this is when help desk support is provided through social media. Depending upon your business, it may require 24/7 responsiveness.

There are over 1000 digital properties that you can use for your business. Some are more appropriate than others. My preference is to start with the most common ones and branch out from there. Let’s talk about my top 10 and for which type of business they are best suited:

  • Blogs – is short for weblog. This is where we get to share our thought leadership. If you are strapped for time, this is the one thing that I recommend you do. Regular new content bring the search bots back to your website on a regular basis. Slight edge to B2B for this tool.
  • LinkedIn – if you are in business you need a LinkedIn personal account. Create a Company account for your business, which requires an email address at your domain name. Just another reason why you need a professional email address. The edge goes to B2B on this as well.
  • Facebook – is very definitely B2C, although many B2B business like my own can benefit from a regular presence on Facebook. Pictures and videos win on this platform. Offer rewards to customers who check-in or tag your business in one of their posts.
  • Twitter – is limited to 140 characters at a time. This is a great customer service tool. Many businesses alert their customers to specials of the day. Tie between B2B and B2C.
  • YouTube – is the 2nd largest search tool and it isn’t even a search engine. 4 billion searches a day, do I need to say more. This is a win for B2B with product demonstrations and how-to’s.
  • G+ – provides an edge on Google search results. It works like Facebook but not as many regular users. Worth investigating for B2B and B2C.
  • Photo sites – Instagram is the big player in this arena. Very definitely B2C with all the clothes, food and check-ins that happen with these types of platforms. Think about other platforms like Flickr and Picasso.
  • Pinterest – gets its own category as both areas can link to things on their websites, especially if you include an image in a blog post, then pin the image. This is a win for B2C.
  • Location sites – include Yelp, Bing places, Yahoo, Foursquare and the like. Even if you don’t have a storefront location, you may want to “claim” your business on a few of the appropriate sites. Winner again is B2C.
  • Emails – while this is not a social platform, it is social. People read more emails now because of smart phones. Don’t over send and make what you send worth reading. B2B and B2C.

Those are my top picks. How did you do on the comparison of B2B vs. B2C. You don’t have to use them all at once. Try working with one and then expand. Make sure to track incoming calls to know which ones are working best for you!

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Editing Company Pages on LinkedIn Now!

Access to Company pages on LinkedIn has changed again!

I have the “new experience” for LinkedIn on my laptop/desktop. When they make changes, they make a splash and company pages is no exception. I discovered the hard way trying to make some changes to a few of the pages I manage for others.

Here is how you need to access your pages:Linked new company page access

  • If you’re in the new desktop experience, click the Me icon at the top of your LinkedIn homepage instead. You can then select the appropriate Company Page under Manage to access the new Company Page admin center.
  • You can also search for your Company Page through the Search bar at the top of the LinkedIn homepage.
  • If you’re not taken to the new Company Page admin center automatically, click View admin pages or Go to admin mode at the top of the Company Page.

If you are admin to more than 10 pages, I have found that it is easier to just search the page and enter into the admin mode that way. If you are only admin to one or two pages, use the drop-down menu.

Sign-out is below your list of company pages. It was hard to see for me when I first was in the site. If you have the whole list of company pages, you will have to look beyond that to sign out.

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