About DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

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Marketing Your Skills

How are you marketing your skills?

Marketing your Skills is simple as long as you know what your skills are.

For those of you that know me, you know that LinkedIn is my favorite social media platform. You may have even heard me speak about the importance of marketing yourself when you are in job search mode as if you were marketing your business. You need to know what skills you have in order to know how to market them effectively.

When teaching one of my LinkedIn workshops, I share that it takes 5-7 times for someone to see your name or face to remember that they have even seen it. It can take as many as 21 times for a person to take action. That means that you have to have your skills prominently displayed wherever and whenever you can.

Let’s define skills – they are the things that you can perform and possess that you use on a job. They can be digital, technical, or workplace related. Illinois workNet has a wonderful guide to help you discover the job skills that you need. Check here. Now we need to translate that to how you can market them.  For marketing purposes, skills equals keywords.

So how do you find out what your keywords are?  Read this article.  Briefly, look for 5 jobs to which you qualify to apply, copy the job description into a word cloud tool. Make the word cloud. The bigger and darker the word, the more important it is. Those are your keywords.

Next use those keywords everywhere:

  • Resume – make sure that you use them in a skills summary list, in a functional resume – use them as section headers, in a chronological resume – use them within the description of that job. Make sure that an ATS reader will pick them out!
  • Cover letter – be sure to include at least one paragraph that includes a bullet list of the keywords that apply to the job that the cover letter addresses.
  • Business card – it has two sides. Use one side for contact information and the other for a list of your keywords.
  • Leave Behind brochure – include a visual representation of yourself in a brochure format. Resume’s have too many words and aren’t easy to scan. Make something pretty that you can carry with you and ‘leave behind’ with a potential employer or business connection.
  • Social media profiles – when you describe yourself in the profile on any social media platform, include at least two career related keywords.
  • LinkedIn – the three areas that need keywords the most are the headline, about section, and skills & endorsements. Adding them to any other job listing is a bonus.
  • Posting – whatever blog or social media post you do consider frequently interspersing a post about a skill that you have and how you are using it at the time. (Like right now I am talking about marketing with social media)

Without being overly pushy casually bring up an example of how you solved someone’s problem with a skill you possess. Marketing your skills is very similar to selling a product or service. As much as I hate doing it, always be selling. Just don’t make it sound like you are selling all the time!

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9 Tips to Network Virtually

2020 is the Year everyone learned to Network Virtually

Networking in person is hard enough, but knowing how to network virtually can be extremely difficult. I would liken it to cold calling. There aren’t too many people around that think cold calling is the best thing since sliced bread. I am not a fan. But, networking virtually is not anywhere near as hard as cold calling. In fact, I promote the theory that to network virtually can help you warm up cold calls.

Let’s examine  my list of options:

  1. Sign up for LinkedIn – and not only sign-up but get some help to optimize your profile (hint – I can help you with that.) LinkedIn is the largest professional network. At the time of this writing, there were 690M+ users on the platform with 169M+ in the US. Click here for the current stats.  Granted there are a bunch of duplicate profiles out there because people forget how to access or lose access, but this gives you a huge pool of professionals from which to choose to build your personal network.
  2. Build the relationships you have – networking is akin to marketing. You need to get your name out in front of people for them to remember who you are. Use the tools at your disposal in Facebook or LinkedIn to be in touch. Wish people happy birthday, congratulate them on work anniversaries, promotions, or new positions. If you see an article that may be of interest to someone share it and tag that person in the comment.
  3. Take it off-line – building upon the last comment above, if you see something really compelling to share with someone, send it in an email AND, take it off line and make a phone call to talk to the person about your idea.
  4. Text – if you don’t have time for a phone conversation, send a text. Schedule a chat for later.
  5. Physical to Virtual Networking – many groups have had to change from meeting in person to meeting over one of the many apps available these days. You may be “Zoomed” out, but it is a great way to continue to keep your presence in front of your network.
  6. Allocate Time – did you meet someone in a webinar or virtual networking meeting? Can’t meet in-person for a “coffee meeting”? Try to schedule something virtually. So many options are available: Zoom, Google Hangouts or Google Meet, Facetime for iPhone users, What’s App, and Facebook Messenger all give you free options to hold a video meeting. Then there are the other platforms that are subscription based – Zoom, WebEx, Adobe Connect and so many others. Take the time to schedule a virtual sit-down with someone new.
  7. Tweetchats – This is an opportunity to participate in a forum type conversation in certain industries. Here is a schedule to check. Get to know who people are by their Twitter handle, AND in the meantime, learn some new things in your industry.
  8. Meet new people – so the people you met in the Tweetchat – perhaps connect with them on LinkedIn. You never know what sort of business relationship might develop. Use the advanced search functions to look for 2nd degree connections on LinkedIn who seem interesting and may be able to provide guidance, leadership, or information, OR just be someone worth having a chat with virtually.
  9. Join Groups – this is a good idea in person and virtually. Find a group on Meet-Up, LinkedIn, Facebook or Eventbrite. Other organizations that are career related may have a virtual presence as well. Participate in virtual conversation threads and when possible attend in-person events.

spreading wings

Now that you have a few tools to try, it may be easier to network virtually.  I always say, “It isn’t about who you know, but who they know!”  When you are talking with your existing network, take the extra step and ask if they know anyone to whom they could recommend  you. Pay it forward and introduce your connections to someone that could use their talent or service. Now go, spread your wings and your network virtually!

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Starting a Business

Have you considered starting a business?

With the way the world is going these days, employment is flexible. You may consider starting a business.

Nine years ago now I was happily working. I was working as the Marketing Department for a workforce development agency that put people back to work after lay-offs. I got laid off!! The irony of it.

So I took that opportunity to do some informal polling with my, at the time, 1000 connections on LinkedIn. I got a good response. Of those that responded about 70% start your own business. That was a scary thought because my husband was already running a business and that would mean both of us were dependent upon contracts to meet our family obligations.

That was nine years ago. I haven’t looked back except to offer advice to those that ask me. Here is what I would suggest if it is something that you are willing to do.

  1. Do some labor market research – use your state department that provides the Labor Market Information (LMI). Check out the growth of the position you are considering. Would a consultant in that area be a good opportunity?
  2. Find an SBDC – Small Business Development Center in your area. These are typically federally/state funded offices that provide free business guidance and support to businesses in the area.
  3. Speak with your accountant about which business model option might be best for your particular business.
  4. Speak with the SBDC about the proper steps to setting up your business as a sole proprietor, partnership, limited liability partnership, or a corporation.
  5.  Speak with an attorney about the legal documents you need. An attorney isn’t the only person that can help you. I worked with Laura Wilcox of Corporate Minutes Inc. to help me square away some of the things I had bungled up with my DIY approach.
  6. Accounting – while you are still drawing unemployment and trying to decide whether or not you should take the plunge, track your expenses in Excel. Income and expenses is as simple as it gets. File everything. Once you actually incorporate open a separate checking account and set-up a Quickbooks account (or other accounting software) to do the accounting properly. I didn’t do this properly and it cost me headaches for a long time until I paid a Quickbooks expert to help me sort it out.
  7. Healthcare – if your spouse is still working and carries the insurance you are golden. If not, we investigated a Healthshare plan. Many of them are faith based, but if you are healthy, this is a much lower cost option than going with one of the health care giants or even Cobra insurance.
  8. Networking – get out and do it! Join a chamber or industry organization. If it works for you, offer to give a free 30-45 minute presentation. I almost always get at least one client from an event that I speak at for free.  The Elgin Area Chamber of which I am a member even offers a Small Business Academy for people thinking about starting a business or are just getting on their feet.
  9. Website and email  – this is super important. An email address at the domain name of your website gives you better credibility than joeswelding @ gmail . com. Let me know if you need help with any of your marketing needs.
  10. Read the book – The E Myth Revisited. Let me give you a synopsis – hire someone to do what you are not good at. The best thing I ever did was hire someone to do my monthly bookkeeping. I was spending way to  much sweat and heartache to get it done. I would put it off until I had hours of work to do. Now I still write checks and pay bills but the bookkeeper does the reconciliations, enters the things I pay through billpay, and files all the paperwork. If I have to help her figure something out, I don’t get all frustrated. If you need help with marketing, I can help YOU with that!
  11. Another great resource to use is Illinois workNet BizHub. Once you are up and running, you may need additional resources to keep you moving forward. Things you can use like human resources suggestions and filing quarterly taxes and more are located in one convenient space.

I am sure that there is all sorts of advice out there. But take it from someone who tried the DIY approach and lived to talk about it, there is all kinds of help out there for you. Take advantage where you can!

 

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Watch a Facebook Livestream

Some people may not know how to Watch a Facebook Livestream

I have been helping my parish through this Covid19 Pandemic get Masses out to parishioners. Some of the folks are challenged with how to watch a Facebook livestream, so I thought I would put together a how-to article and video.

Watch a Facebook Livestream

  1. Log-in to your Facebook. screenshot of Facebook video page How to watch a Facebook livestream
  2. Go to the page you want to watch, especially if they have posted a schedule like we have done at the parish.
  3. Scroll down the left-hand side until you see the word video.
  4. Look for any of the videos with a red box with white letters that say LIVE.
  5. Click on the video and you have joined the Facebook livestream!!

Watch the video here:

Get Notifications

If you follow any company or organization pages, you may want to get notified if they are live. Do the following:

    1. Log-in to your Facebook accountaccess settings for notificaitons
    2. Far right down arrow – click
    3. Find “Settings” – click
    4. Left column – Notifications – click
    5. Scroll down to Videos – click

video notification settings

Select how you want to be notified.

This way you should be able to get notified either on your Facebook account on your phone, by email or by text message that the livestream you want to watch is ready to go!

Happy watching. AND if you are looking for a great Catholic parish in the Elgin, IL area, I highly recommend St. Laurence Parish on the west side of town tucked back into a neighborhood.

 

 

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Working Remotely

Are you new to working remotely?

With the spread of Covid19, many employees who can have been working from home. This could be new for some people. I have been working remotely since 2011. So this is old hat for me.

working remotely home office
Yeah , it looks kind of messy but…

 

All sorts of tips and articles have been posted but here is what I have experienced and would like to share.

Working remotely – Early on…

Early in my working remotely experience, I was easily distracted. Oh, I have this laundry to do, let me walk out to the mailbox and get the mail, look at those dishes in the sink, and all sorts of other distractions.

I noticed, I would start working early in the morning and forget to walk the dog. I would work very late and forget to start dinner. After dinner, I would work some more and then I couldn’t get to sleep, or I would wake up because I thought of something I needed to do.

Networking was still part of my routine, but it was cut back measurably.

As business picked up, I fell into a decent routine.

Working remotely – Now…

With my right brain and probably an undiagnosed ADD issue, I can still be easily distracted but here is what happens regularly.

I get up, walk the dog right away, fix breakfast, do a few chores and try to be at my desk by 9AM. Somedays it is earlier, but that is my goal. If I feel my attention waning, I will take a lap around the house, check out a snack or fill my water, let the dog in or out depending. Then right back to it.

Some articles say get up get ready for work just like you would normally, but I look at my calendar and see if I have to be at any appointments or networking events and if not, I stay in whatever clothes I walked the dog in. I am more comfortable that way.

Whatever I eat, I normally bring it into the office and eat while working. Yeah I know, you are supposed to get away and eat to give your brain a break but that is what networking luncheons are for in addition to meeting new people.

Now, I don’t work after 6PM unless it is on one of my volunteer projects.

If I have errands to run, I schedule them for a slow period or between projects to give my brain a break. The advantage is where I have to go is usually less crowded mid afternoon or morning and I get in and out faster.

What I miss by working remotely…

I do miss talking with co-workers, but there are these things called phones and I use mine regularly. Co-workers can be a distraction.

What I like about working remotely…

I have gotten to learn about a bunch of cool computer programs that allow me to work with a team of people in other places. I regularly use Zoom for webinars and meetings. One client taught me about Trello, that I taught to another client who taught one of his clients…. I use Teams with one client and that is often better for quick communications than a phone call, plus it allows for phone calls, video calls and screen sharing.

My commute is the best part of working from home. I walk 15 feet from the bedroom to my office.

Now, the one thing here is I don’t have small children to distract me or that require my attention during my day, but I do have a husband – ‘nuf said?

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