About DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

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Posting Job Openings

Where do you post your job openings?

How many responses are you getting for the job openings that you post? Are you paying a bunch of money and not getting the right candidates? Have you thought about hyper-local postings?

I teach a number of LinkedIn classes to job seekers as well as business owners about LinkedIn. For the job seekers, I also teach a class about using the internet to build a brand for themselves. After we get done with that part, I focus on where job openings can be found without totally relying on the major job search sites like Monster and Career Builder. I would advise business owners the same. Don’t depend upon or rely solely on those major job posting sites. The job seekers get frustrated because they are not getting responses from business. Business is getting frustrated because they spend big bucks and get either a gazillion responses that have to be weeded through or the matches are poor.

I would advise both business and job seekers to investigate some alternatives:

Local Chambers of Commerce

One of the local chambers to which I belong has a very robust job opening site. Members are encouraged to post their openings for free as a member benefit. A couple of job openings that I saw while grabbing a screen shot for this article included an accountant and a project manager. In all there were 31 listings. In 2018 the Elgin Area Chamber of Commerce had  12698 views of the EAC Works page on the website.  These are considered hyper-local listings as the business is usually in the community of the chamber to which they belong.

Association Sites

Another place to post or look for job openings is association / organization  sites. Do you belong to an industry related association? Those are a good place to post job openings or look for open positions. Sometimes the business is required to pay for the postings, but the price to post is well below the price on the big job posting sites.  In most cases the job listing is free to the job seeker. These organizations may not be as hyper-local as a chamber of commerce, but are typically in an economic region of your area. Check out the postings from the Valley Industrial Association.

When posting to one of these sites, you are more likely to receive resumes from candidates who are in the field for which you are posting and are looking to the association site as a niche tool. You might even recruit an organization member who didn’t know they were looking for their next opportunity!!

Whatever your job opening is you may want to consider these opportunities for the next time you want to post.

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Using Beaver Builder to Create a Blog Post

Beaver Builder Blog Post – After you have logged in to the website and gotten to the Dashboard.

I just worked with a client whose template employs Beaver Builder. It is a new tool for me and after I got used to it I like it quite a bit. For the pages, there are some things that are difficult to find, but I will make due for now.

Here are the steps and images to use to create a blog post (or most of them for a regular Page)

  1. Select Add Post
  2. Add a Title that includes your Keyword focus of the article you are writing
  3. Make sure it looks the way you want it to look
  4. Edit the Snippet with a sentence that will show in Google Search results. Make sure to include the Keyword from the title.
  5. Find the Focused Keyword Phrase – from your title and snippet. This should not be the same thing all of the time. You have to pick different words or it becomes ineffective. You need to use your keyword in the article itself at least twice.
  6. Click on Beaver Builder to start the article.
  7. Click the + sign to add modules to the box. Pick the style for the article. I suggest a picture on one side or the other unless you are adding a gallery.
  8. Drag it over to the box in the main part of the screen.
  9. Switch to modules.
  10. Select the photo module
  11. Drag it to the side that you want the photo in. The module editor will pop open on the left of the screen. Be ready to add or upload the photo.
  12. Select the text editor.
  13. Drag it to the side that you want the text in. The module editor will pop open on the left of the screen.
  14. Start entering your text.
    1. A – make the first line of the text a Header that includes the Keyword. Click the box next to the B for Bold and select Heading 2.
  15. When you are all done with the text that you want to add including links to pages on your website or to reference sites, then click the Done in the upper right corner. You can save it as a draft OR you can publish. The beauty of WordPress is any changes you make happen as soon as you hit PUBLISH, so you can find a typo and make a change.

Let me know how I can help you with your WordPress site or any of your social media needs!

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LinkedIn – More than just Like Comment and Share

LinkedIn rolled out a new set of icons to allow more than just a “Like, Comment and Share”

I saw the article the other day and was hoping that I would be an early recipient of this new feature to allow you to express more than just a “Like” on someone’s post in LinkedIn. LinkedIn introduces Reactions!

It happened today!!! I just went in to check my feed and the new icons were there for me to use. So I quick grabbed a screen shot and came to my blog to write an article and share it with all of you!

Check your LinkedIn profile – the news feed. Find a post and hover over the “Like”.
If you were one of the lucky folks that have it rolled out to you, then you should see this>>>>>>>>>>>>>>>

  • Obviously the thumbs up is for the traditional Like option.
  • Clapping hands is to celebrate what someone is saying or the achievement they posted.
  • Heart is if you Love something that someone says.
  • Lightbulb is to tell someone that their comment was insightful. – I would try to engage someone that uses this option to see if they might be able to assist you in your endeavors in any way.
  • Hand to chin face is to reflect curiosity. – If someone uses this option, I would try to engage them to see if they need more insight or use of your product or services.

Here is the link to the original article making the announcement that I found.

Here is the link to the process of making the design. I like the post-it Kaizen board, but I have an even better tool for that! Check out Trello.

I am excited to share this new update in my LinkedIn workshops! Watch for it on your profile soon.

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Time2Mrkt is Proud to Announce Woman Business Enterprise Status

Time2Mrkt recently earned Woman Business Enterprise status from the State of Illinois.

After working with one of my clients for a number of years, the procurement process changed. They now require all of their contractors to be on the Illinois Procurement Guide as registered business.

Since I wanted to keep my contract viable with them, I went through the process of completing the application. This was an involved process! It took a couple of weeks from start to finish. I was totally confused but a webinar I attended about completing the application gave me enough information to assuage my trepidation with the applicaiton.

Thankfully, I save emails and documents, so gathering the information they needed was time-consuming but relatively painless. I had to  contact my attorney for copies of incorporation documentation, my CPA for some tax documentation, and get a couple of documents notarized. I happen to be a notary, but I am unable to notarize my own documents.

After everything was uploaded, and all of the questions responded to, I participated in a phone interview. They wanted tax information about our construction company and I asked why. The response made me laugh out loud. Apparently, all business in which you hold a shareholder stake have to be tracked because the total income cannot exceed $75 million. If I was making $75 million in either of our businesses…

All in all, this is a great opportunity that may open up the clients with whom I might do business. Since I have the Woman Business Enterprise certification, I am able to potentially meet quotas for business with government contracts who have to track those sort of things.  It also allows me to complete applications in other states and agencies in the state based on the documents that I have already submitted for the current certification.

If I had know that the state process was this easy, I might not have waited so long to complete it. They also have veteran owned business certification, along with minority and minority woman categories. Something to think about when you are looking for a new service vendor.

FYI – they don’t have a logo, so I created one of my own. I think I will submit it to someone to see if they would like to use. Give me your feedback on the design.

 

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Interview – Sell Me This Pen

Going to an Interview can be nerve wracking!

nervous man at interviewThe interview makes or breaks your chance of getting hired. An interview is a sales pitch for you to get the job. How can you use a sales tactic to enhance your chances of getting a job?  For those of you who don’t know, I teach many workshops on LinkedIn for job seekers, and I teach a job search class for using tools on the internet other than CareerBuilder and Monster (oh there is so much more!). In those classes, I discuss resumes, interviewing and many other job search related topics.

I saw an article today (noted below) that really struck me as something that job seekers should attempt regularly. I know when I managed retail stores, I used to have interviewees try to sell me an item I had on my desk just to see how they could think under pressure. These days with the necessity of good workplace skills and customer service skills, most jobs have a sales component whether you want it to or not. Using the following ideas during your interview may help show your versatility and value, and land you a job!

These are the four components of making a sale as noted in the article I read (make sure to read the article itself – it is really good):

  1. How you gather information
  2. How you respond to the information you gathered
  3. How you deliver information to the person you are attempting to sell
  4. How you ask for something (closing)

Here is how I could see this transformed to the interview setting for a non-sales position:

  1. What are the top three responsibilities (insert another applicable word here) that you envision for the position for which I am interviewing? Depending upon what the answers are takes you to point #2 above. Make sure you take notes so that you can respond intelligently.
  2. Listen carefully to the first item mentioned, and make sure you respond to it first. Getting hired or getting a contract is all about being able to meet someones needs or solve a problem.
  3. Be prepared with examples of how you may have already solved someone else’s problem based on the list of items mentioned. Seek to understand how you might be able to go “bigger picture” on the those items.
  4. Asking if the examples you provided would remedy the situation or meet the responsibilities would give you instantaneous feedback. Once you have described a previous situation or an idea, ask “is this something that could work for your business (this position).

Once you read the article you may agree with my take or not, but at least I got you to think about your approach to your interview. Let me know how I can help with your digital job search or LinkedIn profile!

Source: Best Answer to “Sell Me This Pen” I Have Ever Seen | LinkedIn

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