Do you know what the best social media tools are for your business?
At a networking event recently, I had my 60 second commercial to give. I asked two questions –
- What is the best social media tools for your business?
- If you have time to do only one social media thing what would it be?
One person said it depends on your business. I countered with “for your business”.
The answer to the first question is dependent upon what type of business you have. Each of us have a different audience and a different product. Some of us market to other businesses, hence, B2B. Others market to consumers or B2C. Depending upon which type of customer you have depends upon which are the best social media tools for you to use. You can discover more in my series of articles on B2B vs. B2C social media marketing. Once you have determined which one(s) is right for your business, include them in your overall marketing plan.
The second question is a bit of a trick question. Where should you invest your time if you could only spend it on one social platform? My answer is write a blog article. The caveat is that it must be attached to your website like this one is attached to mine. I use WordPress as my platform. My blog is considered self-hosted. This helps your website work because it adds new content on a regular basis to your website. If you are regularly writing posts (regular is different for everyone, but my definition is at least twice a month), the search engines return to your site, find new information, and index your site higher in the search results for your related search terms. Writing a blog also helps demonstrate your subject matter expertise and shows visitors to your website that you are staying current on your industry.
If you have the time to expand into other social media tools, you have automatic items to share from your blog. It becomes a win-win!!
Give me a call, send an email, or reach out on social media, if I can help you establish the best social media tools for your social marketing efforts.