For the longest time, I was not an Instagram lover for business. I felt that it was more for foodies and clothing lines. Another challenge I felt was that it was difficult to manage more than one account at a time on a device. Then I read this article that described several apps available to iOS and Android, as well as, one for desktop use that will help users manage more than one account on their smartphone.
What spurred my initial search for answers to using it more effectively was this article about brands being slow to adopt Instagram. The article shares that Instagram engagement rates dwarf those of Twitter. But, only 12% of brands include Instagram if they are using 3 social channels to market. The percentage goes up as more channels are are added to the marketing mix.
Here are my thoughts as to why business has not fully embraced Instagram:
- Community managers may not be given authority to post on Instagram as the brand.
- Some may not see the value in posting to Instagram for a business.
- There is a challenge to manage multiple accounts from one mobile device. AND It is easier to manage an Instagram account from a phone.
- Because much of Instagram is based on images, many brands that deal with a B2B clientele have a difficult time reaching their target audience.
Because the platform is now a Facebook property, there is a spot when posting that you can set a location. With this opportunity, your clients, customers or visitors can opt to “check-in” by Facebook or Instagram!
We all need to know which platforms are best suited to our business. With the rise of Instagram, should you be investigating it’s potential benefits for your business? If you need some help making that decision, call.