Content Feeders

Do you use a content feeder for your social media?

Whether you use a content feeder or blindly share posts from sources you trust, you should check the content on your social streams daily.

Innocently enough, I found a post that I would never have approved that made it out to my LinkedIn feed. My associate caught the title of the post that had come from a source that I trust within a content feeder that I use for my own social media. (You know the shoemaker’s shoes story right??) Most of the time the content is spot-on, but for some reason this particular post addressed an industry that is thriving but that I would not promote. I didn’t even take the time to look at who the source of the article was. I only trust information from a select few sources.

The lesson learned here is:

Even if you use a source or service you trust – read what goes out on your social every day!

Case in point – the other day, we posted an image for one of our customers. The image had been supplied by a field rep of the company. Unbeknownst to us, the image violated some OSHA rules. As soon as the “boss” saw the image, he texted me to take it down. Things like this happen and we react as quickly as possible. Fortunately, no one had reacted to the post on my company page and no one had reacted to the OSHA violation post.

I need to post, but I have no time!

You want more customers. To get them, you have to advertise and market your business or network. One of the (not so new) avenues is social media.  You can post your own content. There are challenges that you may face with that:

  • Lack of time & time management 
    • Creating
    • Publishing at the right time
    • Publishing on the right platforms
  • Lack of ideas
    • Coming up with something everyday
    • How often should you repeat
  • Lack of human resources
    • Soloprenuers only have themselves
    • Small business may not have the knowledge

To bring the story home further, if you don’t have the time to post to your social media regularly (sometimes as little as once a week can boost your organic results with social platforms) try using a service or a content creator to help build a cache of posts that you can schedule. Or there are other services available if you search.

Whatever you do, find a representative that will uphold your brand. We provide a couple of options for you:

  • We can help you create a content posting calendar.
  • We can create content for you to post as needed.
  • We can post for you with content we create.

No matter which option you choose, we work with you to find out the important topics, keywords and resources to use to represent your company on the appropriate social platforms for your business.

When was the last time you

When was the last time you did some of the following things?

At a recent networking event I asked the attendees some questions. One of them was when was the last time you updated your website?

Here is my list of questions (raise your hand if):

  • How many of your have a website?
  • How many of your have a Facebook personal page?
  • How many of you have a company Facebook page?
  • How many of you have a LinkedIn profile?
  • How many of you have a company LinkedIn profile?

Then the questions were asked about when the last time any of those were updated.

It is great if you have a website! When was the last time it was updated? When was the last time you wrote a new blog post? How old is the content that the search bots will find. Are they totally ignoring your site right now?

It is great if you have a company LinkedIn or Facebook page! When was the last time you posted something to it?

LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile. That pattern continues with more frequent posting: companies that post weekly see twice the engagement, while brands that post daily gain even more traction. Credit

Posting times vary based on your clients, type of business, and whether you are B2B or B2C. In my experience with B2B clients, once a day at the beginning of the work day tends to give the most engagement. That may not be the case for your business.

So, when was the last time you updated, posted or thought about how the search engines are finding you, let alone how potential customers are finding you. If you would like to have a more in-depth conversation, please reach out and let’s talk about your options.

Fake Profiles – How Do You Know?

How do you know if they are Fake Profiles?

Honestly, I don’t always know what are fake profiles and what aren’t. But I recently read this article from LinkedIn about what they are doing to combat Fake Profiles – An Update on How We’re Fighting Fake Accounts | Official LinkedIn Blog

In the past year my Facebook account was cloned. You can read about that here. I was surprised I was hit because I do all the password things I am supposed to do. I don’t click on suspicious email links. But it happened. It made me very leery about connecting with people that I don’t know, especially on Facebook.

I know I have connected with fake profiles on Twitter. I am pretty sure I follow some fake profiles on Instagram, but not as many. On Facebook, I always look at the invitations from people that I might know to see how developed the profile is and who mutual friends / connections might be. If it is a repeat invitation from someone with whom I regularly communicate, I will send a text or message them through another social platform before connecting.

One of my Facebook friends recently decided to switch her account to a “grown-up” version and sent out several posts alerting people to the fact that she would be closing down the old account in an effort to share the more adult/professional version of herself.

On LinkedIn, I find that not as many people are trying to scam others. Based upon the article linked above, LinkedIn is doing what I would consider a decent job of nipping fake profiles in the bud.

7 tips

Here are my tips to do your due diligence before falling into the Fake Profile trap:

  1. Use a recent image of yourself on personal profiles.
  2. Brand your company profiles with a logo or a different image of yourself.
  3. Personalize any invitations that you send to people who might not know or remember you.
  4. Check profiles before you accept.
  5. Alert all connections if your account is compromised.
  6. If you do connect with a fake profile, be careful of any messages or requests asking for you to send money. If it is out of character, then it is probably fake!
  7. Don’t use the same password for all of your accounts to prevent a mass breech if you are compromised.

Social Media Plan – Wildly Beautiful or Just Wild

What’s your social media plan?

The other day I was walking along a path and noticed this stand-out wild flower and it made me think about plans – especially a social media plan. When wild flowers are sown (or not) they come up and they are wildly beautiful. On my walk I noticed black-eyed susans, beebalm, coneflowers, Queen Ann’s lace and a couple of others for which I don’t know the name. Just like with social media there is Facebook, LinkedIn, Instagram, Twitter and couple hundred others that I don’t remember the names!

What is right for your brand?

Do your posts just come out based upon your whim at the moment? That would be wild. Creating a pattern that involves planned posts along with an occasional wild one can be beautiful. One bit of information which I learned that I frequently share is 70% of your posts should be other people’s content, 20% should be original content from your expertise, and 10% should be promotional.

Which platforms?

Your social media plan should incorporate what is right for your business. Do you need a wild scattering of posts across all of the platforms, or do you need to concentrate your efforts on 2-3 platforms where your clients frequent? Wild would be the hit or miss scattershot. But, a planned effort on either side of a path might be wildly beautiful. Have you determined which platforms work best for your company? If you are a B2B company you definitely need LinkedIn, but is Instagram a good fit? Maybe.

Wildly Beautiful or Just Wild?

In the long run, no matter which approach you take, content will be added to your brand and allow people to get a feel for what you do and your thought leadership. If you are looking for the wildly beautiful option, make a plan and carry it out. If you need some help with your plan, I would be happy to be of assistance.

Social media commitment required to succeed 

What is your commitment level to your social media?

I just read this article about social media commitment from the  Deleware Business Times . There are a few points I would like to expand on.

commitment

I can be as guilty of this as the next person. I go for stretches where I don’t post blog articles and then I don’t have new content to share socially. Then I might binge for a bit and have many weeks in a row where I write fresh content. This is where knowing how to schedule things plays in your favor.

Sparse, old or dated content –

I visited a website of someone I met at a networking event. The blog posts on the site were from 2014. That is not going to bring the search bots back very frequently. Write when you feel like writing or schedule a time to write. Save drafts of things that are on your mind and make a weekly commitment to completing the articles you started. If you can schedule the posts for once a week, you are really only spending an hour or so to write the actual articles. If you are using WordPress, there is a plug-in called PressThis that can help you with drafting your ideas. WordPress lets you schedule your posts.

Track what is happening

Using alerts and checking periodically during the day can help you be aware if your content on social media is getting traction. The article says that unanswered posts tells people that you don’t care. If you do find an old post or comment, answer it anyway and apologize in the comment for just seeing it.

Do what you have time for

If you only have time to do one thing on social media, DO IT WELL! Don’t spread yourself too thin because you think you have to be on all the platforms all the time. When people ask me what they should do with limited time, my answer is always create content on your website – blog. Then, pick one social site where the majority of your customers are and use that to drive them back to your website. Use scheduling when possible, or mobile if you can.

If all else fails, give me a call and I can walk you through strategy or take some of the burden off your shoulders. Do what you do best and let me do what I do best for you!

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