Category: Social Media

New Year New Plan

It is a new year do you have a new plan?

We rang in 2023 just a couple of days ago. What is your new plan for the new year? Not just a financial plan, or a healthier you plan, but a plan for your marketing.

My plan is to write a new blog article at least twice a month. The last several years, I would write something once a quarter if I was lucky. There is always something I think about or read about and would like to add my two cents worth. What do you have that you need to enhance, change or improve when it comes to your marketing?

How often do you post to your social media?

According to LinkedIn

LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile. That pattern continues with more frequent posting: companies that post weekly see twice the engagement, while brands that post daily gain even more traction.

Do you want to add another social media platform?

Maybe you are just posting to Facebook right now but want to start posting to LinkedIn. Do you want to share the same content? Do you need to change an image size for the other platform? Do you want to schedule in advance? What is your new plan?

Do you want to bring people to your website?

Will you do that with blog articles that you share on social media? Will you be updating workshops or products that you offer? What is your new plan?

How is your searchability?

When people search for your company name or your type of service, what do they find? Do you rank in Google Searches? Is Yelp something you need? Is another platform better suited for your customers to help them find you. What is your new plan?

Do you have the time?

This is a biggie! The best laid plans…. When you are making a plan, you must consider:

  • can you do this yourself
  • do you have the time to do this yourself
  • if you don’t or can’t do you have staff in-house who can do these things
  • if you don’t have staff to do this, who will
  • would you make more money hiring someone like me to do this for you so you can go out and keep doing what you are good at?

Your new plan may include a call with me or someone like me who can discuss your priorities and help you execute/create a new plan!

We at Time2Mrkt are happy to help you as you move forward with your new plan! Contact us.

Content Calendar for 2023

Are you using a content calendar?

I recently read the article linked below about the best content calendars for 2023.

I really like the concept especially for blogs and complex social media campaigns that require a lead up to an event and a follow-up afterward.  The article suggested several options both paid and unpaid. One of the easiest might be to use a Google Sheet or a Microsoft Excel document if you are using Sharepoint. Blogging requires a bit more time than social media posts. There is thought composition, image assignment, and whether or not your article is going to be a series or not. Some people are prolific writers, but are haphazard in their flow. A content calendar can help the organization.

Planning in advance helps you overcome the feeling of stress when you need to post something but don’t have anything prepared. An 8th grade math teacher taught me the 9 P’s “Prior Proper Planning Prevents Poor Performance at Peak Panic Periods.” Let’s help you not panic!

Mentioned in the article is one that cost money: Loomly,

And others that are free: CoSchedule, Airtable, Hubspot (guide only), Trello (free template)

Our company uses Hootsuite to help create and schedule posts for our clients. One of the things that Hootsuite offers is a Planner with suggested times that you might want to post. This is very useful for social media posts.

 

 

We have also used Google sheets by the month to carry out a campaign.

Let us know if we can assist you with your social media strategy! Connect

Source: click here

Content Feeders

Do you use a content feeder for your social media?

Whether you use a content feeder or blindly share posts from sources you trust, you should check the content on your social streams daily.

Innocently enough, I found a post that I would never have approved that made it out to my LinkedIn feed. My associate caught the title of the post that had come from a source that I trust within a content feeder that I use for my own social media. (You know the shoemaker’s shoes story right??) Most of the time the content is spot-on, but for some reason this particular post addressed an industry that is thriving but that I would not promote. I didn’t even take the time to look at who the source of the article was. I only trust information from a select few sources.

The lesson learned here is:

Even if you use a source or service you trust – read what goes out on your social every day!

Case in point – the other day, we posted an image for one of our customers. The image had been supplied by a field rep of the company. Unbeknownst to us, the image violated some OSHA rules. As soon as the “boss” saw the image, he texted me to take it down. Things like this happen and we react as quickly as possible. Fortunately, no one had reacted to the post on my company page and no one had reacted to the OSHA violation post.

I need to post, but I have no time!

You want more customers. To get them, you have to advertise and market your business or network. One of the (not so new) avenues is social media.  You can post your own content. There are challenges that you may face with that:

  • Lack of time & time management –
    • Creating
    • Publishing at the right time
    • Publishing on the right platforms
  • Lack of ideas –
    • Coming up with something everyday
    • How often should you repeat
  • Lack of human resources –
    • Soloprenuers only have themselves
    • Small business may not have the knowledge

To bring the story home further, if you don’t have the time to post to your social media regularly (sometimes as little as once a week can boost your organic results with social platforms) try using a service or a content creator to help build a cache of posts that you can schedule. Or there are other services available if you search.

Whatever you do, find a representative that will uphold your brand. We provide a couple of options for you:

  • We can help you create a content posting calendar.
  • We can create content for you to post as needed.
  • We can post for you with content we create.

No matter which option you choose, we work with you to find out the important topics, keywords and resources to use to represent your company on the appropriate social platforms for your business.

When was the last time you

When was the last time you did some of the following things?

At a recent networking event I asked the attendees some questions. One of them was when was the last time you updated your website?

Here is my list of questions (raise your hand if):

  • How many of your have a website?
  • How many of your have a Facebook personal page?
  • How many of you have a company Facebook page?
  • How many of you have a LinkedIn profile?
  • How many of you have a company LinkedIn profile?

Then the questions were asked about when the last time any of those were updated.

It is great if you have a website! When was the last time it was updated? When was the last time you wrote a new blog post? How old is the content that the search bots will find. Are they totally ignoring your site right now?

It is great if you have a company LinkedIn or Facebook page! When was the last time you posted something to it?

LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile. That pattern continues with more frequent posting: companies that post weekly see twice the engagement, while brands that post daily gain even more traction. Credit

Posting times vary based on your clients, type of business, and whether you are B2B or B2C. In my experience with B2B clients, once a day at the beginning of the work day tends to give the most engagement. That may not be the case for your business.

So, when was the last time you updated, posted or thought about how the search engines are finding you, let alone how potential customers are finding you. If you would like to have a more in-depth conversation, please reach out and let’s talk about your options.

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