Entrepreneur, Manager, Technician

Which one are you an Entrepreneur, Manager, Technician?eMyth

In the book by Michael Gerber, the E-Myth Revisited, he talks about what type of business owner you are. There are three key roles each business person:

  • The Entrepreneur
  • The Manager
  • The Technician

70% of people who start their own business are considered the technician. They are the one who lives in the present, sees the work to be done, and requires a methodology.

If you the technician in your business, there is a good possibility that you will not find time to work “on” your business because you are always working “in” your business.

Some of the items to consider to help your business grow include culture, marketing, procedures, financial, and transitioning your business up or out.

Let’s look at one item in particular – KPI or Key Performance Indicators. For me personally, my KPI are billable hours. I need to bill a certain number of hours per day, week and month to be able to show improvement. I can look at my schedule to see how many hours I will bill, then I can offer other times to market or network, or work on my business. In another situation, one might have an ice cream business. Their KPI may be scoops per hour or day sold. If they are making more than their goal, they may need to call more staff in, or send someone home if they aren’t selling enough.

If you, as the technician, are always busy working “in” your business and not considering some of these other items, you may be working yourself “out” of business.

Thanks to Sybil Ege of the Elgin Small Business Development Center for hosting valuable workshops that inspire me as a business person and help me grow.

Simple doesn’t mean Easy

This Forbes article Small Business + Small Marketing = Really Big Losses trended on LinkedIn recently and brings up very valid points about marketing.

Entrepreneurs know their business – mostly because they are technicians who have become business owners.  In many cases, the person is/was good enough at their craft or trade that they decided to break out on their own to become businessmen, some by choice others by necessity.  How many of them have an accountant or a payroll service? an IT support firm? a transportation company?

A true entrepreneur knows when it is time to get help in the areas that aren’t in their wheelhouse.  In many cases one of the most important areas is marketing.  You can have a great product or service but if you aren’t reaching new audiences or able to gain repeat business, you won’t make much money.

Know your audience, know how, where and when to reach them, and then produce enough incentive or reward to get them to answer your “call-to-action” to keep you in business.

Photo credit: StevenGroves

Simple, right? Easy, not so much.

A book that might interest you in to help you solve your small business challenges is “The E Myth Revisited” by Michael Gerber.

What other resources have you found?

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