Personally, I felt the same way about Twitter as many of you.  People tweet what they eat, what they do and who they are with.  Twitter can be much more than that.

According to Mark Schaefer (@markwschaefer – his twitter handle) “Are you the type of business that can benefit from going to a Chamber of Commerce meeting or a local networking meeting?” If you are, then yours is the right kind of business to be on Twitter.” Read more

In my opinion, if used the right way, you can drive business to your website and into your door. Food trucks use Twitter to announce their location of the day and have been a rising phenomenon all the way back to 2009 or before.  If you have a rabid fan base, you just need to tweet a special message and the throngs will show up.

Making appropriate use of a #Hashtag for a marketing campaign that you are promoting is an excellent way to drive followers to a specific place.  If you use established ones in your industry, you may even recruit a new follower.

Don’t have a storefront or a food truck? Human resource recruiters are making great progress using Twitter to post openings and search for candidates using the advanced search functions. Twitter can help you elevate your job postings in search engine rankings. Always include a link, shortened or not, to the actual post on your company website.

One gentleman with whom I network showed actual fact that Twitter can increase clicks on articles or pages on your website or blog. Before beginning a Twitter campaign, one particular page only had 80 clicks. Within 3 weeks, that same page had 772 clicks.  With a proper call to action on that page, the resolve to ask how did you hear about us, and some closing data, there is a measurable ROI for using Twitter in your marketing campaigns.

Even teachers are getting into the Twitter arena. This article gives you 6 Steps To Becoming A Better Twitter User.  If you still aren’t comfortable and need some one-on-one guidance, give me a call.  I can help you brand your Twitter to the rest of your marketing and help you figure out how to optimize the messages that you are sending.

BTW, if you got to this post by way of Twitter, I would like to know that as well!  Happy Tweeting!