Sharing events/promotions and job postings is easy with LinkedIn groups.

Do you participate in groups? One of the ways that you can really score some points with the other group members is to share value. Everyone determines value differently, but if you are always sharing things that point back to you, your services or products, or your own interests, the value that others see may begin to diminish with time.

One group to which I belong on LInkedIn, doesn’t want it’s members to post external links in the initial discussion post. I understand their philosophy. It is a large group and many people are only interested in getting their blog posts out to promote their product, service or thoughts. But, one of the best features of a group is the ability to promote an event or post a job opening.When you are entering your discussion into a group directly, you can select “General”, “Job”, or “Promotion”. This differentiates the post and puts it into a category that appears at the top of the group menu. If you have an upcoming event or item/service that you want to promote, share it with the group, but be honest about the fact that you are promoting something. Not everything is a valid “Discussion”.

Now, when it comes to jobs, if you know of any job openings, it is great to share them in the groups to which you belong. If you are not a recruiter and posting the job on LinkedIn, just share the link in the discussion post and it will show up in the “Job Discussions” like the picture. If you don’t see jobs, check the job discussions option. You may find something worthwhile that you wouldn’t have found otherwise.

Remember that sharing is caring and you want to share as often as possible in the groups to which you belong. When you are sharing in a group, it also shows up as a status update to your connections!