Can you get the best results for your profile from LinkedIn Mobile?
I just read an article by Catherine Fisher from the official LinkedIn Blog. She has some really great points. This quote is perfect for expressing my opinion of LinkedIn as well.
The biggest challenge most of us face in today’s world is finding time. But making the time to ensure your professional story reflects your achievements and future goals is key to not missing your next opportunity.
While I totally agree with what Catherine says, I truly feel that what you can do with LinkedIn from your phone or tablet is a fraction of what you can do if you finesse your profile from a desktop or laptop. I have even noticed a difference in the functionality of LinkedIn between a touch-screen and not.
There are so many things that you can do with LinkedIn. One of my most recent favorites is to add projects to your profile. This gives you the ability to describe a major project = accomplishment in your profile. And best yet is, if you worked with other people in the project, you get to include them in your project description. People who view your projects on your profile or the project on the other people’s profile get to see you too!
The things that I recommend you not miss in your profile are the things that equate to having a 100% complete “All-Star” status profile. How you use those sections is how much higher your profile will pull in search results. Just like Catherine, you need a profile photo, a summary, a key list of your skills, and a current job. What I also suggest is that you incorporate your searchable keywords in as many of those areas as possible, including your headline.
So all in all, I find that when I really want to work with a person to optimize their profile, I prefer to work on a desktop or a laptop than on a mobile device. LinkedIn is going to have to step up their game with the mobile app if they want people to use the mobile app more frequently.
Because of the move away from saved contacts in LinkedIn, the tag feature in LinkedIn just became that much more important. I received this email yesterday (February 16) from LinkedIn.
On February 25th we’ll be removing the ability to save new contacts and sort your contact list by saved contacts. We’ve migrated the contacts you’ve already saved to a tag called “Saved_ Contacts” so you won’t lose anything you’ve already stored. To access your saved contacts from the LinkedIn desktop site:
1. Go to “My Network” on the top navigation bar and select “Connections.” Scroll down to your Contacts list and click on the “Filter by” dropdown on the left.
2. Select “Tag.”
3. In addition to a list of tags you may have created you’ll find a newly added tag called “Saved_Contacts.” Click on this tag to display your previously saved contacts.
If you need to learn how to tag the rest of your connections, you can review this article and video. Tagging connections gives you the ability to sort by the tags that you select. I have advocated since it’s implementation to tag your connections. In fact when people invite me to connect that I do not recognize, my message to them is = Please refresh my memory of how we may have met. I like to tag my connections for future reference. That way, I can associate them by location, industry, or type of connection they are to me like a specific networking group.
I will provide an updated short video on Tagging your connections, or we can arrange a one-on-one session to help you learn more about all of the benefits of using LinkedIn.
Use the LinkedIn Advanced Search function to help find your perfect client!
We all need new customers and clients. How do you find yours? Some people turn to LInkedIn, but are they really using it to the best of the platforms ability? I say you need to use the LinkedIn Advanced Search function to really make the platform worthwhile.
I took a few moments to create a how-to video that you can find along with all of my other how-to videos on YouTube or scattered throughout my blog posts.
Following are the basic steps of using the LinkedIn Advanced Search function:
Enter a key word for the type of person you want to find.
Add a couple of qualifying terms to reduce your search to a more manageable result.
Filter on the left hand side to reduce the results. The best number is somewhere around 50-75 at a time.
Geographic area – I use Greater Chicago Area most of the time, but it depends upon where you are located.
Industry – pick the one that you want to target right now.
Level of connection – 2nd degree is usually where you want to start. You can always search your 1st degree connections, but the 2nd degree ones broaden your market.
Pick a former or current company(ies) on which you want to focus. This is not as necessary.
If you want to really reduce the result number, click on the word ADVANCED next to the magnifying glass by the search box. In the LinkedIn advanced area, you can pick an area located in or near a specific zip code and filter by 10, 25, 35, 50 or 100 miles from that zip code.
Save your search for future reference and so LinkedIn won’t charge you at the end of the month when you exhaust your searches. You can save three searches at one time. Change them as you need to do so.
Take a look at the video to see what I explained in the directions. Happy client hunting!
Share Company Updates to get to more views from your posts.
First of all, to share company updates, you need a company profile on LInkedIn to make this work. To have a company profile you need to create one with an email address that ends in your company domain name – firstname.lastname@example.org. Gmail and the other general email servers won’t work.
Go to your Company Profile to create the company updates you want to share. It could be a link to a blog post on your website, a job posting on your website or an article from another source. Whatever the item, try to share an update that has an image in it because people tend to click on items with images when the posts shows up in their news feed.
After you have posted the update, go back to your menu bar:
Hover over Interests
Scroll to find your recent update
Click Share in the update
A new window will pop up
Begin typing to share your update
From there another window will open that you can share your update to your personal profile, to groups to which you belong and to individuals. To find the groups that you belong to, just start typing the alphabet. Each time you type a new letter, the groups that begin with that letter will show up. For example if you have a number of groups in one letter, you will see a list of the group names. Pick one, it will be added to the recipient list. To add another just type the same letter again until you have added all of the groups from that letter of the alphabet.
To watch the whole process about sharing company updates on LinkedIn, take a look at this How-To video.
One way to make this work to your company’s advantage is to ask all employees to share the company status update to their personal network. This is especially useful if there is a new product launch, you need to fill an open position, or you have some great press to share!
Invitations from people you don’t know can be frustrating!
Frustrating because you may not know how to categorize the person for your method of communication system. Personally I like to tag all of my connections.
When teaching LinkedIn workshops, I make the participants promise to never send a generic invitation again. Usually I hear an “Oops!” from one of the people, because they had just sent the generic invitation. Well, they haven’t broken their promise, because it starts from that moment.
So many people fall into the trap of sending out invitations to the people in their email address book because LinkedIn suggests it and they think it is a good idea to increase their connections. Instead I suggest that they send them one at a time and make sure to personalize them.
Since so many of the millions of LinkedIn users have not taken a class with me, they don’t know the benefit and importance of personalizing the invitations so I get scads of generic invitations. I like to “Reply don’t accept yet“. LinkedIn has recently changed the way their messages work and the option has moved. I thought I would share how the changes now look.
You need to hover over the small message icon on the pending invitations.
In the upper right corner of the box that pops up is an arrow that indicates you can reply to the invitation. Right now it is a bit finicky, but if you can actually get it to click, you can send a message to the person to help you figure out how you will tag the person for future reference.
If the person replies to me, I will 99.9% of the time connect with them. This is just one way to help me keep my LinkedIn connections a bit more organized.