How much is your marketing worth to you? When you are building your brand awareness or trying to drive traffic to you website or physical location, what methods are you employing?  Does it include a social media or search engine optimization specialist?  We tend to spend money on things that are important to us, like computer software or equipment to make our job smoother or more efficient to accomplish.  Are we investing the same percentage of time or money in trying to build our awareness to new customers and keeping our existing customers informed of upcoming news or activities that will “keep them coming back”? The infographic to the right is from Social Media Jobs and Salaries Guide.  It highlights where the largest markets and salary ranges are for Social Media positions.  Were you aware that by increasing  your social media use your organic search results will improve?  What are you willing to invest to stay on top of this evolving practice?

While Chicago is ranked 8th on the list, you will find great talent in this area to help you build and improve your social media presence and use.  Drive your organic search results by implementing some social media tactics. Still want to find out more? Why don’t you check out this site here http://www.johntking.com/questions-opinions-qa-managing-seven-figure-business/?

Think about where your business shows up when you put your company name in a search engine tool.  Hopefully, you will come out on top of the list. What if you don’t? What if you don’t show up on the first page????  Now think about when you enter a keyword related to your business.  Where does your business rank now?  Is it worth investing in a Search Engine Optimization specialist to help you pick the right words, ensure that your website and associated platforms are getting you where you need to be to drive more business through your doors.  This list shows what someone in the SEO field would be worth to you.  Chicago ranks higher on this list (#4).

The question is: how much is your marketing worth to you?