What is your commitment level to your social media?
I just read this article about social media commitment from the Deleware Business Times . There are a few points I would like to expand on.
I can be as guilty of this as the next person. I go for stretches where I don’t post blog articles and then I don’t have new content to share socially. Then I might binge for a bit and have many weeks in a row where I write fresh content. This is where knowing how to schedule things plays in your favor.
Sparse, old or dated content –
I visited a website of someone I met at a networking event. The blog posts on the site were from 2014. That is not going to bring the search bots back very frequently. Write when you feel like writing or schedule a time to write. Save drafts of things that are on your mind and make a weekly commitment to completing the articles you started. If you can schedule the posts for once a week, you are really only spending an hour or so to write the actual articles. If you are using WordPress, there is a plug-in called PressThis that can help you with drafting your ideas. WordPress lets you schedule your posts.
Track what is happening
Using alerts and checking periodically during the day can help you be aware if your content on social media is getting traction. The article says that unanswered posts tells people that you don’t care. If you do find an old post or comment, answer it anyway and apologize in the comment for just seeing it.
Do what you have time for
If you only have time to do one thing on social media, DO IT WELL! Don’t spread yourself too thin because you think you have to be on all the platforms all the time. When people ask me what they should do with limited time, my answer is always create content on your website – blog. Then, pick one social site where the majority of your customers are and use that to drive them back to your website. Use scheduling when possible, or mobile if you can.
If all else fails, give me a call and I can walk you through strategy or take some of the burden off your shoulders. Do what you do best and let me do what I do best for you!