Blog posts add umph to your website!
Let’s talk about websites, the key to a blog, and what they can really do for you.
- Websites are your on-line brochure.
- Websites hold your photo gallery.
- A website is the hub of your online marketing.
- All of your social media points back to your website (or a landing page).
- Your website is the repository for your blog articles.
The key to a good blog is to write one. Regularly. Let’s talk a bit about search bots. When your website is new and you first publish it, the bots come and scour your site to see what you have out there. They check out the keywords and all of the goodies that you put out there to make it bright and shiny. They come back in about 30 days to see what other new shiny stuff you added. If you added several things, the bots reprogram to come back more quickly than the last time. If you didn’t they wait till maybe 45 days to come back. The more frequently you add new items to your website the more often the bots return ranking your higher in organic search results. The less often you add new items or changes to your website, the lower your ranking becomes until one day…
Whenever I build a website for someone, I typically use a WordPress platform. If I do that, I always include the Yoast SEO plug-in. Here are the tips I give to my clients when they write a blog post:
Make your blog heading a continuation of your title with the keyword in the beginning. Highlight the text and make it a heading 2 from the WYSIWIG bar.
Make sure to employ the “Press this” option offered so that when you read another person’s article, you can use the handy dandy tool to add a post to your blog and write your opinion on what you just read.
If you do that, make sure that you include a link to the original. Like this: You can read the whole article here. Highlight the word here, click on the chain link in the WYSIWIG bar and add the link to the original article – Ensure that it opens to a new window.
Write your thoughts. Include an image. There are many resources for free images. Don’t use any images from a website with a UK extension. One resources to check is pixabay.com Read about more options here.
Make sure to write 270 to 300 words. Complete the Yoast SEO boxes that appear below the blog post content frame.
Your keyword should be in your title, heading, meta data and body text.
Select the category on your website in which you want your post stored.
Add additional tags, especially if you have a tag cloud on your website. If you mention an organization or a searchable term, add the tag.
Last but not least, make sure to share your just finished post on your social media!
Let me know if I can assist you in any way.