WordPress Post Template

Add a Subheading to your post with the keyword from your Title – Make this Heading 2 – Image bullet 2

Differentiation between a post and page – Post is where you put content that is not Static. Meaning it is not one of your main website pages. I added this piece using the ” mark from the WYSIWIG toolbar. It creates the pull quote option that we want for social media. Image bullet 9

blog template imageImage bullet 3 – Add content here. Make sure that the keyword you selected for your Title and Heading are included in the first paragraph. The content you write should be a minimum of 280 words but 300 is better. If you exceed 500 turn it into two articles of a duo or series. Make sure to “Save Draft” regularly, especially if you are writing a long article.

Include an image. The name of the image and the alternate text needs to include the keyword as well. Image bullet 4 is where you add the image for the post.

Add another subheading of lesser importance by clicking on Image bullet 2 – No lower than Heading 3

Image bullet 5 is where you can save the draft

Image bullet 6 is where you can schedule or pre-date a post, otherwise, it posts the moment you hit the “Publish button”

Image bullet 7 is where you can select a category for your post

Image bullet 8 is where you actually publish the post.

There are a number of SEO things that you can do with the Yoast SEO, but by following a number of these steps, you will have handled most of the cautionary items that you would trigger you to have to do something else with the post.

In your template, when you are typing in the text box for the post or the page, the side bar items might go away. This can be a little disconcerting, but you will get used to it. Just hover over one side or the others to get your menu items back.

blog template image 1

Tags in image bullet 10 is how people can search your blog for articles you have written on a certain word. They can include the keyword and other principle words in your blog article.

Depending upon your template, you may want to set a featured image. (Image bullet 11). These images may not post in social media, so if you can include a separate image as referenced above, it is best.

For the Yoast SEO (Search Engine optimization) you will want to include a snippet to describe the article that includes the keyword and interests people in what you are saying. Image bullet 12

Image bullet 13 is what Yoast tells you is readable. They offer suggestions to make your blog post better.

Image bullet 14 is where you tell Yoast what your keyword is so that it helps with people searching the web.

blog template image 2
If you want to see what your post is going to look like to make sure that everything is hunkydorey, just click the “View Post” at the top of the page in the WordPress toolbar.

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Building a Blog Post

Blog posts add umph to your website!

Let’s talk about websites, the key to a blog, and what they can really do for you.

  • Websites are your on-line brochure.
  • Websites hold your photo gallery.
  • A website is the hub of your online marketing.
  • All of your social media points back to your website (or a landing page).
  • Your website is the repository for your blog articles.key to a good blog

The key to a good blog is to write one. Regularly. Let’s talk a bit about search bots. When your website is new and you first publish it, the bots come and scour your site to see what you have out there. They check out the keywords and all of the goodies that you put out there to make it bright and shiny. They come back in about 30 days to see what other new shiny stuff you added. If you added several things, the bots reprogram to come back more quickly than the last time. If you didn’t they wait till maybe 45 days to come back. The more frequently you add new items to your website the more often the bots return ranking your higher in organic search results. The less often you add new items or changes to your website, the lower your ranking becomes until one day…

Whenever I build a website for someone, I typically use a WordPress platform. If I do that, I always include the Yoast SEO plug-in. Here are the tips I give to my clients when they write a blog post:

Make your blog heading a continuation of your title with the keyword in the beginning. Highlight the text and make it a heading 2 from the WYSIWIG bar.

Make sure to employ the “Press this” option offered so that when you read another person’s article, you can use the handy dandy tool to add a post to your blog and write your opinion on what you just read.

If you do that, make sure that you include a link to the original. Like this: You can read the whole article here. Highlight the word here, click on the chain link in the WYSIWIG bar and add the link to the original article – Ensure that it opens to a new window.

Write your thoughts. Include an image. There are many resources for free images. Don’t use any images from a website with a UK extension. One resources to check is pixabay.com Read about more options here.

Make sure to write 270 to 300 words. Complete the Yoast SEO boxes that appear below the blog post content frame.

Your keyword should be in your title, heading, meta data and body text.

Select the category on your website in which you want your post stored.

Add additional tags, especially if you have a tag cloud on your website. If you mention an organization or a searchable term, add the tag.

Last but not least, make sure to share your just finished post on your social media!

Let me know if I can assist you in any way.

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Time to write a post – Mind is Blank?

What do you do when your Mind is Blank and it is time for a blog article?Mind is Blank

I sat down at my desk this morning, looked at my calendar and realized that I was scheduled for my weekly blog post. I was thinking, my mind is blank, I was out of ideas, I didn’t have a clue what I was going to write 300 words about. Then a thought hit me – what sort of advice would I give someone if they said that their “Mind is blank!”

Here are a few tips you might want to try:

  1. Press This – Since I use WordPress for my website platform, they have a tool that you can add to your browser tool bar that allows you to add the link and title of a webpage or article you are reading to a draft post. This is a great tool, because all you have to do is write a sentence or two about what your thoughts were on the article and save it as a draft. You have the article for reference and you have the bullet points or sentences you wrote to remind you of the thoughts you need to flush out.
  2. Scoop-it – Use a service like Scoop-it, Reddit or Digg, to feed your solo brainstorming. Something might not be applicable for you at the moment, but if you save items in your “one-day” file, you will have content waiting for you.
  3. Series – Instead of writing one long article, turn your thoughts into a series of articles. Everyone loves a good top five or best 10 lists of items. Perhaps you may not want to stretch a top 5 of something out over 5 weeks, but in the interim, you may find other ideas from which you can create blog articles.
  4. Events – Do you promote events in your blog? What about the before AND the after. Did you just host a successful workshop or expo. Talk about it.
  5. Products – when was the last time you updated everyone on the benefits of a product or service that you offer? Writing a blog post refreshes your readers on the values and benefits AND it provides you something fresh to share in your newsletter and other social platforms.

I am sure that there are more suggestions that you can find that will help you find blog content when it is time for your next scheduled article. What can you think of to share with the other readers?

And I was worried about coming up with 300 words….

 

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Guest Blogging

One of the most important things that you can have on your website is a blog.  It gives you the opportunity to express your opinions on topics that are current to your field, create ideas, and share your expertise.

Another element of blogging is being asked to “Guest Blog” for someone else.  Welcome Guest BloggerThis is another way to have your opinion shared and potentially viewed by another entirely different audience.  This is especially beneficial for you if that blog has a high RSS feed with a large number of subscribers.  It could lead to instant fame! Now being realistic, it opens up several opportunities:

  • inbound links to your website and  other articles that you reference in what you write.
  • Your name appears in search results somewhere besides on your LinkedIn profile and your own website.
  • Your authority on a topic expands by being posted on someone else’s website
  • Gives you a reference point for your website to post in an article like this or on your “Credits” page.  Read one of my guest posts here.
  • Cross linking opportunities between you and the blog on which you guest posted help both of your SEO rankings.

Another great way to get your expertise noticed is if someone asks to share one of your blog posts in their newsletter.  As long as they give you credit and a link to your blog post, you should be honored. This is a link to one of those for me (Page 3).

When someone asks you to be a guest blogger ask what they would like you to write about, how many words, do they need an associated image, and whether they would like a link to a specific page on your website or just the home page.

Here’s hoping to a boatload of pingbacks!

 

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Blogging – why should you?

Do you write a blog for your business?  If not, why not? If yes, Congrats! Read this article to get Hubspots writer Pamela Vaughan’s perspective.

Let me boil down my perspective on BUSINESS blogs –blogoptions

1. Blogs need to be attached to your website – why give another platform your SEO.  There are a number of options from which you can choose.  But a self-hosted blog that has a static page option will give you the most flexibility.  If it is attached to your website then search bots will recognize the changes and it helps boost your pages in the search engines.

2. Share what you write – post to social media.  Always use an image in the body of your blog article so that the post gets more attentionSocial Media post with image on social media. Remember people are visual and an image will grab their attention. If you don’t have an image, all they will see if the text from the post.

3. Provide expertise – what do you know that you can share that will position you as an authority in your field.  Let’s face it, almost everything has already been said or what you are about to say is your opinion.  Make your opinion sought after by others. BUT do not give misleading facts.  It is too easy to check to see if you are accurate about what you are saying.

What other sort of things do you include in your blog articles?

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