Building a Blog Post

Blog posts add umph to your website!

Let’s talk about websites, the key to a blog, and what they can really do for you.

  • Websites are your on-line brochure.
  • Websites hold your photo gallery.
  • A website is the hub of your online marketing.
  • All of your social media points back to your website (or a landing page).
  • Your website is the repository for your blog articles.key to a good blog

The key to a good blog is to write one. Regularly. Let’s talk a bit about search bots. When your website is new and you first publish it, the bots come and scour your site to see what you have out there. They check out the keywords and all of the goodies that you put out there to make it bright and shiny. They come back in about 30 days to see what other new shiny stuff you added. If you added several things, the bots reprogram to come back more quickly than the last time. If you didn’t they wait till maybe 45 days to come back. The more frequently you add new items to your website the more often the bots return ranking your higher in organic search results. The less often you add new items or changes to your website, the lower your ranking becomes until one day…

Whenever I build a website for someone, I typically use a WordPress platform. If I do that, I always include the Yoast SEO plug-in. Here are the tips I give to my clients when they write a blog post:

Make your blog heading a continuation of your title with the keyword in the beginning. Highlight the text and make it a heading 2 from the WYSIWIG bar.

Make sure to employ the “Press this” option offered so that when you read another person’s article, you can use the handy dandy tool to add a post to your blog and write your opinion on what you just read.

If you do that, make sure that you include a link to the original. Like this: You can read the whole article here. Highlight the word here, click on the chain link in the WYSIWIG bar and add the link to the original article – Ensure that it opens to a new window.

Write your thoughts. Include an image. There are many resources for free images. Don’t use any images from a website with a UK extension. One resources to check is pixabay.com Read about more options here.

Make sure to write 270 to 300 words. Complete the Yoast SEO boxes that appear below the blog post content frame.

Your keyword should be in your title, heading, meta data and body text.

Select the category on your website in which you want your post stored.

Add additional tags, especially if you have a tag cloud on your website. If you mention an organization or a searchable term, add the tag.

Last but not least, make sure to share your just finished post on your social media!

Let me know if I can assist you in any way.

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Time to write a post – Mind is Blank?

What do you do when your Mind is Blank and it is time for a blog article?Mind is Blank

I sat down at my desk this morning, looked at my calendar and realized that I was scheduled for my weekly blog post. I was thinking, my mind is blank, I was out of ideas, I didn’t have a clue what I was going to write 300 words about. Then a thought hit me – what sort of advice would I give someone if they said that their “Mind is blank!”

Here are a few tips you might want to try:

  1. Press This – Since I use WordPress for my website platform, they have a tool that you can add to your browser tool bar that allows you to add the link and title of a webpage or article you are reading to a draft post. This is a great tool, because all you have to do is write a sentence or two about what your thoughts were on the article and save it as a draft. You have the article for reference and you have the bullet points or sentences you wrote to remind you of the thoughts you need to flush out.
  2. Scoop-it – Use a service like Scoop-it, Reddit or Digg, to feed your solo brainstorming. Something might not be applicable for you at the moment, but if you save items in your “one-day” file, you will have content waiting for you.
  3. Series – Instead of writing one long article, turn your thoughts into a series of articles. Everyone loves a good top five or best 10 lists of items. Perhaps you may not want to stretch a top 5 of something out over 5 weeks, but in the interim, you may find other ideas from which you can create blog articles.
  4. Events – Do you promote events in your blog? What about the before AND the after. Did you just host a successful workshop or expo. Talk about it.
  5. Products – when was the last time you updated everyone on the benefits of a product or service that you offer? Writing a blog post refreshes your readers on the values and benefits AND it provides you something fresh to share in your newsletter and other social platforms.

I am sure that there are more suggestions that you can find that will help you find blog content when it is time for your next scheduled article. What can you think of to share with the other readers?

And I was worried about coming up with 300 words….

 

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Facebook Page liking other Pages

Facebook Page liking other Pages

The following video offers a quick how-to on your Facebook Page liking other pages.

Remember that Facebook pages cannot invite people to connect like personal pages can, but just like personal pages, your page can like other pages.  The video explains how you can see the posts from those pages and share the information as your page.

The other benefit of liking other pages is those likes show up on your home (admin) page.Facebook other page likes Sometimes, the other pages you like show that you are gathering information from reliable sources.  It also gives you content to share that your page followers will find credible.  Currently, there is a new feature that when you post something and tag another business, the tag will show up on your page as well as the page that you tagged.  This could give you better exposure if the other page has lots of followers on their Facebook page.

Take a peek at the video. Let me know if you have specific needs with which I might assist you.

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Are you stuck for content?

It can be incredibly tough to come up with content on a regular basis for your social media platforms. I read this article on How to create great content in 15 minutes and thought I would share a few thoughts from it.

The whole concept revolves around sharing.  Here are some of my ideas:

 

You might receive newsletters from industry leaders. Do any of the articles seem worthy to share with your followers?  For example, you are a kitchen and bath designer who just read an article about the growth of cabinet sales growing over the next three years.  Might that be an article to share with your network? YES!  It may not link to your site, but it shows that you are staying current with industry news.

Share posts from people that you follow with-in your network.  Not only does this give you an update for your stream, but it shows that you find other’s posts noteworthy.  The possibility of creating a sort of “you share mine, I’ll share yours” philosophy may develop.

An article you read might strike a chord in you enough to cause you to write a blog post, just like I am doing right now.  Linking to the article in your post might encourage someone from that organization to take notice of you and create a chain of events that could build your business or at least awareness of your business.

What are some other sources you might find content ideas?  Share please!

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