To showcase or not to showcase – that is the question!
Recently in an on-line forum I use as a resource tool, I ran across a question from another user asking about how to remove a showcase page.
I maintain one for my business LinkedIn page just to explain and demonstrate. For my purposes, that is the only benefit I see for them.
If you are a large company with a number of product lines that are diverse enough that someone wouldn’t want to see posts or information about your other products, it would be worthwhile to consider a showcase page. Several questions to ask yourself are:
- What kind of content will I post that is different than I would post to my general company page?
- Is there enough content to post at least a weekly update to the showcase page?
- Do I have the time or manpower to dedicate to posting on a showcase page in addition to the other pages I have on all of my social media channels?
If you have substantive answers for each of these three questions you may want to create a showcase page for your product or service identity in addition to your overall company page.
Here is what you would do:
- Go to your company page
- Click the edit
- Select Create Showcase page
Fill in all of the appropriate information and add an icon and header image.
Once created if you need to make edits or delete the page do the following:
- Click on your company page. Find the showcase page on the lower right side.
- Click on the Showcase page.
- Click the edit button.
Make your changes or go to the bottom right and remove the page.
Remember that if you are going to have a showcase page, it really should have some activity on it.
Not everyone is big enough or diverse enough to benefit from the efforts needed to create and maintain a LinkedIn Company Showcase page.
