To showcase or not to showcase – that is the question!
Recently in an on-line forum I use as a resource tool, I ran across a question from another user asking about how to remove a showcase page.
I maintain one for my business LinkedIn page just to explain and demonstrate. For my purposes, that is the only benefit I see for them.
If you are a large company with a number of product lines that are diverse enough that someone wouldn’t want to see posts or information about your other products, it would be worthwhile to consider a showcase page. Several questions to ask yourself are:
What kind of content will I post that is different than I would post to my general company page?
Is there enough content to post at least a weekly update to the showcase page?
Do I have the time or manpower to dedicate to posting on a showcase page in addition to the other pages I have on all of my social media channels?
If you have substantive answers for each of these three questions you may want to create a showcase page for your product or service identity in addition to your overall company page.
Here is what you would do:
Go to your company page
Click the edit
Select Create Showcase page
Fill in all of the appropriate information and add an icon and header image.
Once created if you need to make edits or delete the page do the following:
Click on your company page. Find the showcase page on the lower right side.
Click on the Showcase page.
Click the edit button.
Make your changes or go to the bottom right and remove the page.
Remember that if you are going to have a showcase page, it really should have some activity on it.
Not everyone is big enough or diverse enough to benefit from the efforts needed to create and maintain a LinkedIn Company Showcase page.
Hootsuite is a great tool to use for scheduling posts!
I wrote an article a while back about adding a LinkedIn company page to your Hootsuite scheduler. You can take a look here.
Hootsuite keeps adding great options to make it a time-saver when posting to social media. Their phone app isn’t as robust, but the desktop version is a wonderful tool.
If you want to add company pages to your stream you can view a video of how to do that in the link above, but here are a few still shots for your review:
1. Log into your account
2. Click on your image on the left side
3. Click on your name
4. Find your “My Social Networks”
5. Hover over and click to add a social network
6. Pick the platform that you want to add.
7. Connect your personal profile
8. Add the group, profile or page that you want to post in or follow.
9. Once added, go to the streams and modify what appears in a stream!
The one challenge to Hootsuite is you cannot add your personal G+ feed, and if you have more than 10 company pages including the showcase pages, you may not be able to see the company page that you want to add. That is something that Hootsuite needs to fix.
Let me know if you have any other social media questions! I offer one-on-one consultations or small group classes. Take a look at all of my services here.
In LinkedIn, one of the best features is you can communicate with your network. How can you accomplish that besides posting a status update or creating a discussion in a group? That is the topic of this post:
LinkedIn – Send direct messages
You have decided to point out a particular feature of your company, or perhaps a new showcase page for your company, maybe a featured post you found on LinkedIn. Other than posting it to a group discussion or taking the chance that someone will see your status update, you may want to send direct messages to specific people. Now if you have taken the time to Tag your connections, you can send it to a tagged group of up to 50 people at one time. If you haven’t tagged your connections (read more about doing that here), or you just want a few people from different within your connections you can do that as well. Follow these steps:
1. Select the message icon
2. Select Compose message
3. Start Typing Names
4. Use your address book for additional names (additional image below) You are limited to 50 addresses in one email.
5. Compose your message – use a generic Salutation so that you can include multiple people without having to send each one individually. If you are sending the message to more than 50 people copy the body of the message for the next email.
6. Who will see – At the bottom of the message window is a box to select or deselect that determines whether the other message recipients will see each others name. If you want the message to appear as if it was a “singular” message, you will want to uncheck the box. If you are sending the message to a group of people to whom you would normally send a message, you leave it checked.
7. Send your message. Repeat the steps until you have sent your message to everyone to whom you wish to send the message.
Address book lists your connections alphabetically. Move through the alphabet as you add people to your “To” list. When you check the box next to their name, it automatically adds them to your list and tells you how many you have left in your “50”.
Have you heard? The products and services page of your company page will be retired on April 14, 2104. That doesn’t mean you have to stop sharing LinkedIn Company posts, it means you have a new place from which to share! A great thing to do is to post your most recent blog post to your company page. Now with the addition of the Showcase pages, you can post to a specific showcased item. Follow how to share your posts with the bullets here, or follow the images below, or check out the YouTube how-to on my channel.
Sharing LinkedIn Company Posts
In the tool bar select Interests > Companies
In the Company Home Tab, find the post you would like to share
Find the “Share” link at the bottom of the post
Select the box to “Share” to your personal profile
Select the box to “Share” to groups
Groups > Type the alphabet and the groups to which you belong will start to appear. If you want to select more than one group that starts with a letter, you have to re-type the letter again.
Select Individuals if you wish to notify a specific Individual of a link. They will receive an email about the post.
Follow along with the images below.
Interests > Companies
Showcase pages can share items in addition to Company page posts.
From the post itself, you select the share option.
Follow the same steps as for the company page posts. Comment to share to your personal feed.
To share to groups to which you belong, begin typing the alphabet and the groups will show up. Select a group. If there is more than one group in a letter, you just type the letter until you have added all the groups that you would like.