Where do you post your job openings?
How many responses are you getting for the job openings that you post? Are you paying a bunch of money and not getting the right candidates? Have you thought about hyper-local postings?
I teach a number of LinkedIn classes to job seekers as well as business owners about LinkedIn. For the job seekers, I also teach a class about using the internet to build a brand for themselves. After we get done with that part, I focus on where job openings can be found without totally relying on the major job search sites like Monster and Career Builder. I would advise business owners the same. Don’t depend upon or rely solely on those major job posting sites. The job seekers get frustrated because they are not getting responses from business. Business is getting frustrated because they spend big bucks and get either a gazillion responses that have to be weeded through or the matches are poor.
I would advise both business and job seekers to investigate some alternatives:
Local Chambers of Commerce
One of the local chambers to which I belong has a very robust job opening site. Members are encouraged to post their openings for free as a member benefit. A couple of job openings that I saw while grabbing a screen shot for this article included an accountant and a project manager. In all there were 31 listings. In 2018 the Elgin Area Chamber of Commerce had 12698 views of the EAC Works page on the website. These are considered hyper-local listings as the business is usually in the community of the chamber to which they belong.
Another place to post or look for job openings is association / organization sites. Do you belong to an industry related association? Those are a good place to post job openings or look for open positions. Sometimes the business is required to pay for the postings, but the price to post is well below the price on the big job posting sites. In most cases the job listing is free to the job seeker. These organizations may not be as hyper-local as a chamber of commerce, but are typically in an economic region of your area. Check out the postings from the Valley Industrial Association.
When posting to one of these sites, you are more likely to receive resumes from candidates who are in the field for which you are posting and are looking to the association site as a niche tool. You might even recruit an organization member who didn’t know they were looking for their next opportunity!!
Whatever your job opening is you may want to consider these opportunities for the next time you want to post.