I just read in a white paper that blog writers should be posting at least 3, yes you read that right, three times a week. In essence what this does is helps to drive your search ranking higher in the search engines.
For example, the bots come to your website on December 1, they don’t return to your site for 30 days. If the bots see that you have more activity, they re-calibrate and return more frequently causing your pages to rise in the search engines.
This helps you with your website optimization by raising your ranking naturally in the organic searches.
So, how often do you post? Once, twice, three times (a lady by Lionel Richie) a week, according to that logic, the more you post the better for your rankings.
When was the last time you went past the first page of search results when you entered a keyword? When was the last time you clicked on a “sponsored” search result?
Two tips to help you rise in the ranks organically are:
- Make sure your page titles are unique, tagged and categorized, especially if they are blog posts.
- Ensure your metadata, descriptions and keywords used in text are all similar.