What? You don’t have a website!

A Website is the hub to your marketing. Or is it?

I met a woman recently who told me she deactivated her website because it wasn’t doing anything for her. I said, “You did what?” She told me that she relies upon her LinkedIn profile to do her marketing for her. I said, “We need to have a discussion about that!”website hub

After I walked away, I thought a bit more about it. LinkedIn does show up number 1, 2, or 3 in search results if someone is looking for you by your name. But it is not going to tell them about your product or services the way a website would. I advice jobseekers to at least have a blogspot blog to give them a space on the internet.

If you don’t have a website, or at least a URL driven email address, you cannot have a company page on LinkedIn for your business.

I wrote this article about your website being the hub of your marketing in 2013. I agree with that today. The other thing that I feel very strongly about is the fact that you need an email address that has a company URL associated with it. It legitimizes your business. If people see a gmail, yahoo, hotmail, or, heaven forbid, an AOL email address as your business email, they tend to think less of your business. I am not the only one that feels this way. Read this article from my friend at T.G. Consultants.

If nothing else, spend $10-25 and get a website tonight from a service like godaddy or wix. You can set up a site that links back to someplace else. But you at least have that branding going on that will only help your marketing efforts. If I can help you build a WordPress website to legitimize your business – or update it to this millennium – please contact me.

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SpongeBob has nothing on me!

SpongeBob Squarepants has nothing on this gal.  He may have the ultimate ability tohttp://spongebob.nick.com/characters/spongebob_character.html absorb things, but the brain absorbs so much when you find something that intrigues you.

I have been working on this WordPress site for a few months now and the more I learn the more I want to learn.  Wordpress can do so much and I am just touching the tip of the iceberg.  Wordpress is more than a blog platform.  There are many static sites that are based on a WordPress platform but include e-commerce and so much more.

When I first starting learning about FrontPage and then DreamWeaver, it was like brain candy – always something new to learn, tips, tricks, and ways to accomplish something new and exciting.  Now with social media becoming adopted by more and more businesses, learning about the multitude of platforms and how to best use them to market a business is again like brain candy.

What is your “brain candy”?

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How often do you post?

I just read in a white paper that blog writers should be posting at least 3, yes you read that right, three times a week.  In essence what this does is helps to drive your search ranking higher in the search engines.

For example, the bots come to your website on December 1, they don’t return to your site for 30 days.  If the bots see that you have more activity, they re-calibrate and return more frequently causing your pages to rise in the search engines.

This helps you with your website optimization by raising your ranking naturally in the organic searches.

So, how often do you post?  Once, twice, three times (a lady by Lionel Richie) a week, according to that logic, the more you post the better for your rankings.

When was the last time you went past the first page of search results when you entered a keyword?  When was the last time you clicked on a “sponsored” search result?

Two tips to help you rise in the ranks organically are:

  1. Make sure your page titles are unique, tagged and categorized, especially if they are blog posts.
  2. Ensure your metadata, descriptions and keywords used in text are all similar.
Another help to edging you up in the rankings are backlinks. You can build them yourself by adding the various social media sites and adding your website to that line in the profile information.  Another way to build backlinks is to provide useful comments on others blogs and include a “link back” to your site. I have seen services on the web that will sell you the service to help you build the back links, but is it worth the potential scam possibilities?
SOOO, how many times will you be blogging from now on?
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