B2B vs. B2C – Twitter
In B2B vs. B2C – Twitter is the shorthand of marketing your brand. The analogy some people make about Twitter is that there are two people talking loudly at a bar and all of the patrons hear the conversation. Be careful what you say because just like anything else on the web, you can’t take it back.
With 500 million accounts and 215 of them active, Twitter has a robust group of users.
B2B – Twitter offers a great opportunity to provide excellent customer service. It also provides a resource for lead generation if you make use of the advanced search functions. Another tool you can use is a TweetChat to engage your followers in in-depth conversations about products or how-to sessions. At events or conferences, live tweet during the event to share quotes from the event with followers unable to attend. Tweet important points from webinars to bring home points.
B2C – Customer service is an important function for a B2C business as well. A few things you can use Twitter for include specials that drive customers to landing pages; alert fans to daily specials or locations of food trucks or pop-up sales; and, with Vine, you can share short looping videos to bring home a point or share fun moments about your business.
Check out the other areas where social media is useful for your B2B vs. B2C business.