B2B vs B2C – Location Sites
As we near the end of this series of articles, our topic of this post is B2B vs B2C – Location Sites. This area of social marketing may not be 100% social media, but it is something that can play an important role in how our business is viewed and found!
The platforms that I consider is this category include Yelp, Foursquare, Google Places (now Google+ with a Local business designation), directory listings, and all of the map sites – Bing, Google, Yahoo, and Mapquest (yes it is still in existence).
Another consideration that may be included in this category is local or industry related sites. In construction for example, sites like Angie’s List, Houzz and Hometalk may be great sites for you. Do they have mini-web pages or business listings that could drive people through your door or to your website? One good example is my page on the Elgin Area Chamber website.
While you may not have a storefront location that is open to the public, you still want to put your location on the maps. Grab your real estate! Add any links that go back to your website or social media. If you offer promotions, add them to your profile. If images are included in the platform, upload your limit. Make sure that all sections of a profile are complete using as many keywords as you can. You may not want to pay for an upgraded listing in the directories like Yellow pages or Dex, but at least make sure that your listing is correct. AND check frequently in case someone has written a review on your business. Since you don’t deal directly with consumers, this will be unlikely, but an unanswered review can be bad for business.
Location sites are great for consumer based businesses. Reward people who “check-in” to your business. Use a contest format for people who write a review. Offer coupons and post images. Google Maps now offers an option of a 360 view of your establishment. Here is a link done by my friend and Google Certified photographer – Keith French. If you need one of these done for your Google Maps listing, tell Keith I sent you!!
The advantage in this situation goes to the B2C business. That does not mean you should not take advantage of the listings even if you don’t entertain customers at your offices.