I use my social media on many devices.
When I ask this question during one of my presentations – “What are the top two reasons why people buy a smart phone?” I often get the response for social media. While that is a good answer it isn’t correct.
I sit at a desk a good part of my day. I use my desktop for quite a bit of my social media updates etc. I often use my smart phone, a tablet, or a laptop.
One of the things that I have noticed all too frequently is that I don’t see the same thing in my Facebook feed on my mobile as I do on my desktop, tablet or laptop.
Quite often my desktop version of Facebook is very slow to react, so slow in fact that I often kill the tab and sometimes don’t reopen it. (See the picture.) Sometimes, I think Facebook is trying to push people to use mobile so they make the desktop version slower and slower. (Now it could be the fact that I have 20 tabs open at any one time and three browsers, but…)
Some platforms like Instagram don’t even let you use it from a desktop. Twitter is an on the go platform. Pinterest is a tablet and a glass of wine or cup of coffee type of platform. LinkedIn is often used on a phone or tablet, but has so much more functionality on a desktop or full laptop.
Where do you use your social media the most? Does it suit your need for speed, or is it more like the tortoise? If you are in business, do you have the right tools to use to enhance your process, are you keeping up with your audience, or better yet, is your audience able to keep up with you? Do you posts get seen? Better yet, are you getting the reactions you want from your posts?
If you were answering no to any of these questions, it may be time for us to have a chat about how you use your social media.
(By the way, the answer to the first question is 79% buy it for phone calls and 78% buy it to read emails.)