LinkedIn Headline

Does your LinkedIn headline help you in landing in search results?

Three places in a LinkedIn profile need to focus on keywords:

  • Headline
  • Summary (About)
  • Skills & Endorsements

It is good to splatter those keywords wherever else you can in your profile, but those three are the biggest spots. They are where people will look the most and where search algorithms come into play.

Think of keywords in your LinkedIn profile the equivalent of organic adwords.

Is your LinkedIn headline searchable keywords?

In other words, do the words or phrases that are in your headline include those words that people type into the search bar if they don’t know your name?

I see a number of my connections that have phrases or “cute” words. Think about what you enter when you are looking for someone other than their name. Do you enter “Enhancing Performance to Drive Business Results” or would something more succinct get better results. If you did changes yours to keywords, are they all run together without spaces i.e. keyword/keyword/keyword. Or do you just have your job title in the headline?

Whether you are looking for a job, own your own business, or are comfortable in your current job, consider using keywords in your headline that tell the story of what you do. If you aren’t sure what those keywords should be, look down at the skills section and start typing in your keywords. The suggested phrases will offer you the proper suffix to use i.e. trainer or training.

If all else fails, give me a call and we can work through your profile to optimize it to help you be found.

Headlines Speak Volumes

As many of you know, I teach LinkedIn to job seekers, as well as, business owners. When you are in job search mode, you are promoting a business of one – you.  In the same vein as a business owner, you need to share the features and benefits of you to a potential employer.

Your headlines speak volumes about what you can do to solve that business owners problems. There are a couple of features in your profile that help you show up higher in search results and your headline is one of them. How many recruiters do you know that actively search for the key word “actively seeking” or “Still searching for work”?  If you include the word “professional” when you are looking for a job, does that mean that you aren’t professional when you have a job?

While I was at a former employer, I wrote about a “purple squirrel”.  That term has been given to that elusive job seeker who possesses 13 out of 11 sought after characteristics. This means that person will be incredibly difficult to find. If the characteristics for which someone is searching aren’t in your headline, summary, or skills and expertise, that recruiter or business owner might never find you.

A typical search by the average LinkedIn user includes one, possibly two keywords. If you don’t incorporate those specific keywords in your headline, summary, job descriptions, and have them high on your list of skills and expertise, you may never be found.

One way to overcome that challenge is to incorporate the top keywords with which you wish to be found into your headline.  The best way to do that is to list in your headline the skills in your profile for which you have the received the most endorsements.  headline

Once you have them in your headline, make it easy to read by separating them with a vertical line.  You can find the vertical line on a regular keyboard by using the “shift” key and the backslash key that is above the “enter” key.vertical line

Now when someone sees your profile, they just know the skills you possess, and hopefully you will be able to solve their problems and get that new job!

 

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