Top 5 LinkedIn Business Tips

Over the next few posts, we will be discussing the Top 5 LinkedIn Business Tips.

Search

When performing an “organic” search for your company name, what results do you find?  In GoogleResultsmost cases your LinkedIn company profile will be in 2nd or 3rd position. That is how powerful your LinkedIn company profile can be for your business.  Typically, the only thing that will preempt the prime position is if you have map locations.

Since LinkedIn falls so high in the search results, that means to me that a LinkedIn company profile is important for your business. Here are the components that make up the Top 5 LinkedIn Business Tips:

  1. Description
  2. Products & Services
  3. Imagery
  4. Recommendations
  5. Activity

Description –

Just like your personal profile, your company profile requires a description that should help your company show up in search results. You accomplish that with keywords for which your business might be found when doing a search in LinkedIn. Make sure that you include specialties based on keywords.  Search algorithms work best when you can make those keywords relevant.

One of the features that LinkedIn offers is to publish Showcase Pages that are designed for spotlighting a brand, business unit, or initiative. This allows you to create up to 10 feature pages for specific aspects of your business with individualized messages directed to defined audience segments.

In the next few articles in the series of Top 5 LinkedIn Business Tips, we will discuss the other aspects of your business profile: Products & Services, ImageryRecommendationsActivity

Need more information on your personal profile? Read the LinkedIn – top 5 Tips – series on the following: PhotosCompleteConnectionsInvitations, Participate

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Headlines Speak Volumes

As many of you know, I teach LinkedIn to job seekers, as well as, business owners. When you are in job search mode, you are promoting a business of one – you.  In the same vein as a business owner, you need to share the features and benefits of you to a potential employer.

Your headlines speak volumes about what you can do to solve that business owners problems. There are a couple of features in your profile that help you show up higher in search results and your headline is one of them. How many recruiters do you know that actively search for the key word “actively seeking” or “Still searching for work”?  If you include the word “professional” when you are looking for a job, does that mean that you aren’t professional when you have a job?

While I was at a former employer, I wrote about a “purple squirrel”.  That term has been given to that elusive job seeker who possesses 13 out of 11 sought after characteristics. This means that person will be incredibly difficult to find. If the characteristics for which someone is searching aren’t in your headline, summary, or skills and expertise, that recruiter or business owner might never find you.

A typical search by the average LinkedIn user includes one, possibly two keywords. If you don’t incorporate those specific keywords in your headline, summary, job descriptions, and have them high on your list of skills and expertise, you may never be found.

One way to overcome that challenge is to incorporate the top keywords with which you wish to be found into your headline.  The best way to do that is to list in your headline the skills in your profile for which you have the received the most endorsements.  headline

Once you have them in your headline, make it easy to read by separating them with a vertical line.  You can find the vertical line on a regular keyboard by using the “shift” key and the backslash key that is above the “enter” key.vertical line

Now when someone sees your profile, they just know the skills you possess, and hopefully you will be able to solve their problems and get that new job!

 

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Where do you rank?

No matter who you are, if you have a career path you are following, you need one thing in social media – a LinkedIn profile.

When was the last time you searched Google, Bing or Yahoo for your name? If you do search your name, your LinkedIn profile will normally jump to the first spot in search results unless you have a website that is your name. Now having said that, if your profile is just there, not complete, not being used, it won’t help you much. BUT, if you are putting in the effort to show-up onsearch results LinkedIn, your profile can do wonders for you. I just searched mine and my LinkedIn profile showed up #1 on all three major search engines.

LinkedIn Company page – one of the best points about a company page on LinkedIn is that it validates you as a business.  You must have a name@yourwebsite dot com email address to create a company page. You link your profile to your company profile, and voila, people see your company information in your personal profile AND they see your personal profile image linked to your company page. If you are a B2B business, I would suggest that you may want to enhance your company presence to the Nth degree on LinkedIn. Use all of the images and product spots available to you.

After searching Time2Mrkt on the three search engines, my company profile fell in 3rd behind website pages and Yelp, Twitter or YouTube.  (Remember the bond YouTube and Google have now.)

There are so many ways to take advantage of social media to drive your organic search results, it is a shame to waste any opportunities. If I can help you drive your results or find out more about Time2Mrkt services visit: https://time2mrkt.com/productsandservices/

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Are you using Google for your Business?

Almost everyone I know uses the phrase “Google it” when referencing an internet search. But other than searching for something are you making the most out of a Google account for your business?  Let’s review a few of my most favorite tools.

Google Maps – if you haven’t optimized your Maps presence, jump on board.  There is a new google mapsinterface that Google announced that is going to help your business look even better. Notice the pictures of the selected location.  You can even hire Google Certified photographers to record a 360 degree view of the inside of your establishment.

Google Place Pages – are merging with your Google+ business page.  So make sure that your information, categories, contact info and links are all up to date.  If you have a page out there, claim it so that you don’t have reviews that are going unnoticed. Link here to see my page.

G+ posts and images – are now being indexed in search results.  If you aren’t using your G+ googleplus-iconprofile at least occasionally, your likelyhood of ranking very high in search results diminishes.  Also, if you have a blog, add a Google Authorship plug-in that will provide a headshot and minimal information about you in the search results.

Google Hangouts – jump on before they raise the price!  Right now you can have a video conference with up to 10 people, screen share, chat and do silly things with your screen image.  This is a great way to have a face-to-face meeting without having to leave your desk.

Google Drive – share documents that are editable with other users.  Have a spreadsheet that needs to be filled in and you are tired of having to make corrections?  Share it on Drive and let the other people take responsibility for filling in their own information.

YouTube – is the 2nd largest search platform and it isn’t even a search engine. It is a Googleyoutube_logo property as well.  You can link to it from within Google Chrome.  Talk about search engine results – put a video on YouTube and Google loves it. Check out my channel with how-to videos here.

Google Chrome – for all of you IE users out there, jump on board.  There are so many plug-in tools available for Google Chrome that I would run out of space and my fingers would grow tired from typing.  Need I say more?

What other Google tools have you found?

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