Does your LinkedIn headline help you in landing in search results? Three places in a LinkedIn profile need to focus on keywords: Headline Summary (About) Skills & Endorsements It is good to splatter those keywords wherever else you can in your profile, but those three are the biggest spots. They are where people will look…
If the word Professional is in your LinkedIn headline, you need to consider removing it. If you are a professional singer, dancer, actor, sports figure, OK, you can leave the word in your headline. But if you have any level of notoriety on a professional level, you probably aren’t using LinkedIn to help you advance…
Recommendations will help you get to All-Star status! If you have ever attended one of my LinkedIn classes you have heard me speak about the advantages of placing your personal branding keywords in your profile to help you show up more prominently in searches done without using your name. One of the lesser known areas…
How can you take advantage of a Boolean Search? All of the major search engines like Google, Yahoo and Bing let you enter keywords you select to find the topics you are researching. This works the same way in LinkedIn and many other platforms. If someone doesn’t know your name, but enters the words for…
Word Cloud and Keywords We have figured out by now that keywords are the way to find things on the internet. Use a web browser and “Search” for what you need and that browser will render results based upon: Ads that people pay for to increase their visibility. They use a process called pay-per-click or…
