B2B vs B2C – Location Sites

B2B vs B2C – Location Sites

As we near the end of this series of articles, our topic of this post is B2B vs B2C – Location Sites.  This area of social marketing may not be 100% social media, but it is something that can play an important role in how our business is viewed and found!

The platforms that I consider is this category include Yelp, Foursquare, Google Places (now Google+ with a Local business designation), directory listings, and all of the map sites – Bing, Google, Yahoo, and Mapquest (yes it is still in existence).B2BvsB2C location sites

Another consideration that may be included in this category is local or industry related sites. In construction for example, sites like Angie’s List, Houzz and Hometalk may be great sites for you. Do they have mini-web pages or business listings that could drive people through your door or to your website?  One good example is my page on the Elgin Area Chamber website.

B2B

While you may not have a storefront location that is open to the public, you still want to put your location on the maps. Grab your real estate! Add any links that go back to your website or social media.  If you offer promotions, add them to your profile. If images are included in the platform, upload your limit. Make sure that all sections of a profile are complete using as many keywords as you can. You may not want to pay for an upgraded listing in the directories like Yellow pages or Dex, but at least make sure that your listing is correct. AND check frequently in case someone has written a review on your business. Since you don’t deal directly with consumers, this will be unlikely, but an unanswered review can be bad for business.

B2C

Location sites are great for consumer based businesses. Reward people who “check-in” to your business. Use a contest format for people who write a review. Offer coupons and post images. Google Maps now offers an option of a 360 view of your establishment. Here is a link done by my friend and Google Certified photographer – Keith French. If you need one of these done for your Google Maps listing, tell Keith I sent you!!

The advantage in this situation goes to the B2C business.  That does not mean you should not take advantage of the listings even if you don’t entertain customers at your offices.

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Online reviews

I encourage my clients to create a place page on many of the popular “location based sites”.  Yelp, Google Places, Foursquare and Bing or Yahoo Local are some of the more popular ones. Facebook allows check-ins if you have entered your business address in your profile.

By encouraging your walk-in customers to “check-in” you win. Not only is it a way to tally people thatFacebook check-in image have been here, but the people to whom you are connected see that you are at a location and could decide to check the place out.

One thing about having a profile on some of the location sites is the fact that people can write a review.  A bad thing is if someone has written a review about your business on a site like Yelp and you don’t see it because Yelp isn’t in your radar.  What is even worse is if you aren’t monitoring sites like Yelp and the only review out there is a negative one.  How do think that will affect your business?

This article from Crain’s Chicago Business offers suggestions about handling those negative reviews.  Ultimately, no one wins if you engage in an on-line “argument”.  I don’t suggest trying to remove the comments, but, instead offer to resolve any concerns by phone or “off-line”.  By monitoring sites regularly, you will be able to address client concerns rapidly showing potential customers that you care and are responsive.  Often, your loyal customers will come to your defense without you having to say a word.