This is the last in the series of my Top 5 LinkedIn Tips. Now that your profile is up to snuff, you need to Participate to keep your name in front of your connections.
Participate – There are so many ways to participate in LinkedIn. Three of the most obvious are:
Updates – When you share a status update, your post goes into the stream of your connections. This is the most regular type of activity that you want to pursue. I recommend posting something in your status at least 3 times a week. The other things that you do show up as status updates – connections you make, answers you provide, and updates that you make to your profile. If you aren’t actually posting information, people may not realize you are engaged or active in updating your knowledge withing your industry.
Groups – When you engage in discussions within Groups you not only get your name out there, but you are able to share your expertise. Have you written a blog article that may be of interest to the members of the groups to which you belong? Here is a link to a previous blog article on how to share that in your groups. In the article I recommend posting it to your company page first to gain that mileage.
Answers – To provide your expertise, seek out open questions in Answers. You will find the Answers section under the MORE tab in the LinkedIn toolbar. If you are searching for an answer to something new, or even old, you can use the function as well. The more “best” answers you receive, your expertise level rises. Unfortunately, there are people who do nothing but answer questions hoping to get that best answer. Within the answer you are able to provide a link to information on the web from an industry expert. If you have a website, insert the link.
Every time you participate or connect with someone new, a notification goes up in the update streams of the people to whom you are connected. Marketing theory goes that it takes 5-7 touches before someone remembers your name and 21 touches for someone to take action. The more frequently your connections see your name (touches), especially with useful information, the more likely they are to either a.) do business with you, or b.) tell one of their connections about you. Either way, this drives back to my mantra – It’s not who you know, but who they know.