Sharing LinkedIn Company Updates

Share Company Updates to get to more views from your posts.

First of all, to share company updates, you need a company profile on LInkedIn to make this work. To have a company profile you need to create one with an email address that ends in your company domain name – Gmail and the other general email servers won’t work.LinkedIn company status update

Go to your Company Profile to create the company updates you want to share. It could be a link to a blog post on your website,  a job posting on your website or an article from another source. Whatever the item, try to share an update that has an image in it because people tend to click on items with images when the posts shows up in their news feed.

After you have posted the update, go back to your menu bar:LinkedIn Share

  1. Hover over Interests
  2. Select Companies
  3. Scroll to find your recent update
  4. Click Share in the update
  5. A new window will pop up
  6. Begin typing to share your update

From there another window will open that you can share your update to your personal profile, LinkedIn share to groupsto groups to which you belong and to individuals. To find the groups that you belong to, just start typing the alphabet. Each time you type a new letter, the groups that begin with that letter will show up. For example if you have a number of groups in one letter, you will see a list of the group names. Pick one, it will be added to the recipient list. To add another just type the same letter again until you have added all of the groups from that letter of the alphabet.

To watch the whole process about sharing company updates on LinkedIn, take a look at this  How-To video.

One way to make this work to your company’s advantage is to ask all employees to share the company status update to their personal network. This is especially useful if there is a new product launch, you need to fill an open position, or you have some great press to share!

New Facebook Tweak to Use

Facebook Updates Tweek

Who manages a Facebook page? How often would you like to comment as yourself, or perhaps a different page that you admin?  Facebook has given you a simple option to accomplish just that!

Take a look at this video to see how to do it.

In case you don’t want to watch the video, here are some directions:Facebook Update Options

  1. Make the post as your company page however you make that post – schedule it, share someone else’s post, use a scheduling tool.
  2. Find the post in your personal feed.
  3. Look in the upper Right corner for the icon and the drop down arrow.
  4. Click the arrow and select which profile you would like to use to post.Facebook Update Options 2
  5. Select Like, Comment, Share
  6. Use this option for all pages that you Admin to share a post and perhaps even gain some likes from followers of other pages!

Let me know if you have any additional thoughts or things that you need to see demonstrated.

This might even help you with call to actions and events that you need to share in more than one place. Less duplication of effort and personalize the message to the page upon which you are sharing the post.

LinkedIn Groups Updates

Have you seen the latest LinkedIn Groups Updates

Today in LinkedIn, I clicked on Groups and noticed there has been a significant LinkedIn Groups Update.

See the image below, but to summarize:LinkedIn Groups appearance has changed

  • The groups to which you belong are listed across the top
  • Click “See More” to view all of your groups
  • Check the number of groups to which you belong – remember you can join up to 50 groups
  • Follow the conversations from your groups in a stream below the list.

Now one of the best things that this change has brought about is that if you want to start a discussion in more than one of your groups you don’t have to go from group to group to start the discussion.  For example, this is especially useful if you are sharing a job posting.  Click here to read about how to Share a Post that you see in your updates stream or from company updates.  What is great about the new feature is:LinkedIn Group Discussion

  • you type in your headline,
  • type in your message,
  • pick whether it is “General”, “Promotion”, or “Job” and then
  • Select the “Choose a group” to you see the drop-down list of your groups!

This is a great time saver if you don’t have an update to share from a company. It is a great way to gather information from multiple groups for research or to obtain an answer to a questions for which you just cannot find the answer. Share a workshop or other event to appropriate groups.

As a reminder, some groups moderate their discussions, so your post may not appear automatically. Be careful not to appear spammy so that you are cut out of the loop!

Happy posting!

LinkedIn – Top 5 Tips – Participate

This is the last in the series of my Top 5 LinkedIn Tips.  Now that your profile is up to snuff, you need to Participate to keep your name in front of your connections.

Participate – There are so many ways to participate in LinkedIn.  Three of the most obvious are:

  • Updates
  • Groups
  • Answers

Updates – When you share a status update, your post goes into the stream of your connections.  This is the most regular type of activity that you want to pursue.  I recommend posting something in your status at least 3 times a week.  The other things that you do show up as status updates – connections you make, answers you provide, and updates that you make to your profile.  If you aren’t actually posting information, people may not realize you are engaged or active in updating your knowledge withing your industry.

Groups – When you engage in discussions within Groups you not only get your name out there, but you are able to share your expertise.  Have you written a blog article that may be of interest to the members of the groups to which you belong?  Here is a link to a previous blog article on how to share that in your groups. In the article I recommend posting it to your company page first to gain that mileage.

Answers – To provide your expertise, seek out open questions in Answers.  You will find the Answers section under the MORE tab in the LinkedIn toolbar.  If you are searching for an answer to something new, or even old, you can use the function as well.  The more “best” answers you receive, your expertise level rises. Unfortunately, there are people who do nothing but answer questions hoping to get that best answer.  Within the answer you are able to provide a link to information on the web from an industry expert.  If you have a website, insert the link.

Every time you participate or connect with someone new, a notification goes up in the update streams of the people to whom you are connected.  Marketing theory goes that it takes 5-7 touches before someone remembers your name and 21 touches for someone to take action.  The more frequently your connections see your name (touches), especially with useful information, the more likely they are to either a.) do business with you, or b.) tell one of their connections about you. Either way, this drives back to my mantra – It’s not who you know, but who they know.

If you would like to read the other articles in this series link to the following: Photos, Complete, Connections, Invitations

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LinkedIn Company Pages – are you optimized?

Does your company have a LinkedIn Company Page?  Do you have products and services listed?

Here is a 4 minute video on how to create a second persona for your company page.  This is useful if you have multiple target audiences or wish to target a specific geographic location.

Take a peek and let me know if I can help you accomplish this for your business.


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