A Website is the hub to your marketing. Or is it?
I met a woman recently who told me she deactivated her website because it wasn’t doing anything for her. I said, “You did what?” She told me that she relies upon her LinkedIn profile to do her marketing for her. I said, “We need to have a discussion about that!”
After I walked away, I thought a bit more about it. LinkedIn does show up number 1, 2, or 3 in search results if someone is looking for you by your name. But it is not going to tell them about your product or services the way a website would. I advice jobseekers to at least have a blogspot blog to give them a space on the internet.
If you don’t have a website, or at least a URL driven email address, you cannot have a company page on LinkedIn for your business.
I wrote this article about your website being the hub of your marketing in 2013. I agree with that today. The other thing that I feel very strongly about is the fact that you need an email address that has a company URL associated with it. It legitimizes your business. If people see a gmail, yahoo, hotmail, or, heaven forbid, an AOL email address as your business email, they tend to think less of your business. I am not the only one that feels this way. Read this article from my friend at T.G. Consultants.
If nothing else, spend $10-25 and get a website tonight from a service like godaddy or wix. You can set up a site that links back to someplace else. But you at least have that branding going on that will only help your marketing efforts. If I can help you build a WordPress website to legitimize your business – or update it to this millennium – please contact me.
Do you think that your email address counts in branding your business?
I hope you said YES!
So often I see business people who have an email address that reads email@example.com or firstname.lastname@example.org. While I always set up a email@example.com address for my clients, it is for a totally different purpose than to run their business email with that email address.
I apologize to have hurt your feelings if you are one of those people reading this that have that sort of email address. But get with the program. There are three reasons why you don’t have an email address with your company as your domain name:
- You just got started and haven’t built your website yet.
- You are too busy to do it yourself – then it is time to hire someone to do it for you.
- You are trying to save a few bucks by not paying for the upgrade to the company that is hosting your URL.
Here is my question to you – how much business have you lost because someone thinks you are a “valid” business because you don’t have a company email address.
If your domain name was taken when you tried to create your company website and email, you may not have to worry about that any longer. Look at the image in this post and you can see how many options there are for you now. How you brand your business must include what you use for an email extension.
Read my tech friends opinion on this situation. When you are ready to either set-up your website or work on branding your business across the board, give me a call. We can work things out!
One easy way to let people know where to find you is to add links to all of your social media sites in your email signature. While you are at it, include your phone number, email address and a link to sig-up for your newsletter in your signature. Do you need to know how to do that?
Watch this brief tutorial on Gmail signatures and Outlook signatures. What I like about creating the signatures in the email platform is that you can modify them to include all of your social platforms by email. In Gmail, you can have up to five email addresses with a different signature for each one. In Outlook, you can create a standard outbound signature, OR a different signature for a reply that might not include quite as much information.
There are apps that you can use as well. Wisestamp happens to be one of them. You can check it out here. Have you found any other email signature apps that you like?