B2B vs B2C – Google

B2B vs B2C – Google

In the continuing discussion about the better platforms for B2B vs B2C – Google+ is next up.  Google+ has seen more than a 58% increase in users over the past 9 months. AnB2BvsB2Cgoogle article from October indicates there are over 300 million users with 1/3 of them in active mode. One of the things about creating a Gmail account is that you automatically get a G+ account. When you have a Gmail account, you connect with all of the other Google services, +, YouTube, Hangouts, Drive, Picasa, and on, and on. Google was a bit late to the game creating a “posting” platform, but with the power of a search engine behind it, Google+ gives you a huge opportunity if you choose to optimize a platform here.


Create your company profile and verify your “official” page. Share photos with links back to your website. Recommend links to your blog posts. Use analytics to look at traffic and leads. Use the Hangout function to hold long distance training or brainstorm with colleagues in out of town offices or clients.


One of the benefits of Google+ and a brick and mortar location is the map functionality. While G+ is not quite as robust to the consumer as Facebook, the ability to post photos, have images related to your business and reviews about your business may help drive business through your doors. If you have a G+ local business page, you get much more real estate on a search results page. Verify your address to have that show up.

No matter which business type you have, you may want to consider establishing a G+ account and putting up a few posts. Engage with others as you can by sharing posts and +1ing posts from others.

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Email Signatures

One easy way to let people know where to find you is to add links to all of your social media sites in your email signature.  While you are at it, include your phone number, email address and a link to sig-up for your newsletter in your signature.  Do you need to know how to do that?

Watch this brief tutorial on Gmail signatures and Outlook signatures. What I like about creating the signatures in the email platform is that you can modify them to include all of your social platforms by email.  In Gmail, you can have up to five email addresses with a different signature for each one.  In Outlook, you can create a standard outbound signature, OR a different signature for a reply that might not include quite as much information.

There are apps that you can use as well.  Wisestamp happens to be one of them. You can check it out here.  Have you found any other email signature apps that you like?

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What’s the buzz about Gmail Tabs

“What’s the buzz, tell me what’s a-happening, what’s the buzz, tell me what’s a-happening,

US Edition Cover, May 1971

WHY should you want to know?”

These are lyrics from the musical Jesus Christ Superstar, but are applicable to social media practically everyday. The song lyrics go on to say,

“Don’t you mind about the future?
Don’t you try to think ahead?
Save tomorrow for tomorrow;
Think about today instead.”

But if you only think about today, you can get left behind pretty fast in the fast paced changes of social media.

Today let’s focus on the newest change to Gmail – the tabs!

Gmail tabs pic

The five tabs give you some flexibility on sorting out your inbox.  Gmail makes most of the determinations for you, so you have to be diligent about checking all of the tabs. The real beauty here is that you don’t have to sift through a multitude of e-news and advertisements to get to the emails you need to follow-up on projects or business.

Do you get Google Alerts – they will all show up under your Updates tab.  All of your e-news and other promotional items will come into the Promotions tabs.  Any LinkedIn invitations and messages from your other social platforms appear in the Social tab.  The emails to let you do business will still be locate in the Primary tab.  Would you like to know how to change the settings to add or delete certain tabs?  Check out this short video.

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