When I am teaching my LinkedIn workshops I always suggest that you should share a post to your connections 3 – 5 times per week. It doesn’t always have to be brand new content. It can be something you read from a company you follow, a group you are in, or something from your newsfeed.
One source for news you to share a post is the Daily Rundown that LinkedIn places in your Notifications.
I love when I discover new things and just the other day I was floating around LinkedIn and discovered the handy dandy drop-downs in the window when you “Start a Post”.
If you manage a Company page on LinkedIn, this gives you the opportunity to share a post from your Home page without having to find your company page and add a post from there. It works the same way on a desktop or laptop as it does in the mobile version!!!
My suggestion to business owners is to share something to the business page first and then share that post to your personal feed. Then your employees can also share the post from the company and the views can grow exponentially. Give your sales people or business development team something great to work with regularly.
Remember the reason you want to share information often is to keep your name and face in front of your connections. You never know when someone sees your name and suddenly says, I need to talk to Dee about how she can help my company with social media. They may not see your post but they see the company post or vice versa.
Whatever time period you choose to follow, just make sure it is consistent. If you need help, let’s talk!
If you use Hootsuite to schedule any of your posts or monitor your social platforms, be aware that they have made some changes to the drafts option. Once you have imported all of your previous drafts, using the saved drafts function is just a bit different. Watch the video below or follow these directions:
In the left dashboard menu, select Publisher, then Drafts.
Sort or filter your drafts by selecting a specific profile.
If you don’t want to keep a draft, delete it with the X.
Select the draft you want by clicking the pencil, you can edit it or add additional platforms like normal.
Send it now, or schedule a date for the post. At this time, the Auto-Schedule feature doesn’t work with the drafts.
To save the draft for future use, check the box at the bottom right to “Retain copy of draft message.”
Either X the top right corner to close or “Clear” the compose box.
Watch this video.
What I like about this new option is you can sort by platform. Since I manage multiple business profiles, I can select the company for which I want to post and see all of the drafts that are available. This also allows an easier way to edit and save drafts. One thing I don’t like is the lack of the auto-schedule feature. That could change. Another thing I don’t like is I can’t see when I have other things scheduled when I am making the post. I will have to do some mental note taking or paper note taking to make sure I am not doubling up on a scheduled time.