When I am teaching my LinkedIn workshops I always suggest that you should share a post to your connections 3 – 5 times per week. It doesn’t always have to be brand new content. It can be something you read from a company you follow, a group you are in, or something from your newsfeed.
One source for news you to share a post is the Daily Rundown that LinkedIn places in your Notifications.
I love when I discover new things and just the other day I was floating around LinkedIn and discovered the handy dandy drop-downs in the window when you “Start a Post”.
If you manage a Company page on LinkedIn, this gives you the opportunity to share a post from your Home page without having to find your company page and add a post from there. It works the same way on a desktop or laptop as it does in the mobile version!!!
My suggestion to business owners is to share something to the business page first and then share that post to your personal feed. Then your employees can also share the post from the company and the views can grow exponentially. Give your sales people or business development team something great to work with regularly.
Remember the reason you want to share information often is to keep your name and face in front of your connections. You never know when someone sees your name and suddenly says, I need to talk to Dee about how she can help my company with social media. They may not see your post but they see the company post or vice versa.
Whatever time period you choose to follow, just make sure it is consistent. If you need help, let’s talk!
It can be incredibly tough to come up with content on a regular basis for your social media platforms. I read this article on How to create great content in 15 minutes and thought I would share a few thoughts from it.
The whole concept revolves around sharing. Here are some of my ideas:
You might receive newsletters from industry leaders. Do any of the articles seem worthy to share with your followers? For example, you are a kitchen and bath designer who just read an article about the growth of cabinet sales growing over the next three years. Might that be an article to share with your network? YES! It may not link to your site, but it shows that you are staying current with industry news.
Share posts from people that you follow with-in your network. Not only does this give you an update for your stream, but it shows that you find other’s posts noteworthy. The possibility of creating a sort of “you share mine, I’ll share yours” philosophy may develop.
An article you read might strike a chord in you enough to cause you to write a blog post, just like I am doing right now. Linking to the article in your post might encourage someone from that organization to take notice of you and create a chain of events that could build your business or at least awareness of your business.
What are some other sources you might find content ideas? Share please!
Just a teaching moment that I thought I would share.
At this time, you cannot tweet out LinkedIn company status updates. I will post to my company page and then share with my personal network, tweet it to my Time2Mrkt handle and share with the groups to which I belong. I can also send it to specific individuals, but in this video example I chose not to do so.
Let me know what you think! What else do you need a how-to on?