Recently I have been working with a national client who has individual locations across different states. Each location has some autonomy with the marketing of their location. Some of the locations know more about social media than others. During a recent survey, I discovered many people had set-up a personal Facebook page instead of Facebook Fan Pages.
Facebook Fan Pages
Allows your followers to “Like” your page. You cannot invite friends to connect in the same way you do on a personal page. Facebook Fan Pages afford you options that you do not have with personal pages. Facebook Fanpages do not let you do certain things that personal pages allow.
For example – you cannot like an individual’s page with your fanpage, but you can like other fanpages.
Here is a brief how-to video I put together to help you move from a personal page that you might be using for business into an actual Facebook Fan Page.