LinkedIn Company Pages

  1. Do you have a website?
  2. Do you have an email address at that domain name?
  3. Do you have a company LinkedIn page?

How many of you are 3 for 3?

I still run into people who have been doing business very successfully without a website.  Many of them are hyper-local and do most of their business by word-of mouth.  But if you have ever watched Eric Qualman’s Social Media Video?  Your growth depends upon “World-of-Mouth”.

When you have a website, you validate your authenticity.  By taking it one step further and having a company LinkedIn page, you increase your authenticity, but you increase the likelihood of showing up higher in search results.LInkedIn company profiles

The first step in creating a company page on LinkedIn is that you MUST have a company email to set-up the company LinkedIn page. You cannot use gmail, yahoo, hotmail or (heaven forbid) aol. If you want to get started right away you can link here – http://marketing.linkedin.com/company-pages/

If you want to take advantage of all of the bells and whistles, you will need some graphics to optimize the profile to the fullest and the time to create a listing of your products and services. This gives you in-bound links that also help drive up your website’s SEO.

Last but not least, if you are creating a company profile, you will want followers.  To keep them interested, you will more than likely need to post some interesting information about your company or industry. Get a twofer by sharing your company update to your personal connections! Need to know more about that? Check this post.

Does all of this sound overwhelming?  Give me a call.

Author: DeeReinhardt

Social media, marketing and community relations specialist aiming to help people build their on-line presence with as many social media tools with which they feel comfortable.

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