- Do you have a website?
- Do you have an email address at that domain name?
- Do you have a company LinkedIn page?
How many of you are 3 for 3?
I still run into people who have been doing business very successfully without a website. Many of them are hyper-local and do most of their business by word-of mouth. But if you have ever watched Eric Qualman’s Social Media Video? Your growth depends upon “World-of-Mouth”.
When you have a website, you validate your authenticity. By taking it one step further and having a company LinkedIn page, you increase your authenticity, but you increase the likelihood of showing up higher in search results.
The first step in creating a company page on LinkedIn is that you MUST have a company email to set-up the company LinkedIn page. You cannot use gmail, yahoo, hotmail or (heaven forbid) aol. If you want to get started right away you can link here – http://marketing.linkedin.com/company-pages/
If you want to take advantage of all of the bells and whistles, you will need some graphics to optimize the profile to the fullest and the time to create a listing of your products and services. This gives you in-bound links that also help drive up your website’s SEO.
Last but not least, if you are creating a company profile, you will want followers. To keep them interested, you will more than likely need to post some interesting information about your company or industry. Get a twofer by sharing your company update to your personal connections! Need to know more about that? Check this post.
Does all of this sound overwhelming? Give me a call.