Tag: Internet marketing

Internet Marketing Summit

Fox Valley Internet Marketing Summit – February 21, 2014

You can still register for this upcoming Fox Valley Internet Marketing Summit.  Read the FVIMS flyer below or link to the event site here. This is an all-star line-up of local internet marketing talent!

Take a Look! and register today for this educational, and I am sure entertaining event.  Help your small business use the power of the internet to be found!

Fox Valley Internet Marketing Flyer

LinkedIn Company Pages

  1. Do you have a website?
  2. Do you have an email address at that domain name?
  3. Do you have a company LinkedIn page?

How many of you are 3 for 3?

I still run into people who have been doing business very successfully without a website.  Many of them are hyper-local and do most of their business by word-of mouth.  But if you have ever watched Eric Qualman’s Social Media Video?  Your growth depends upon “World-of-Mouth”.

When you have a website, you validate your authenticity.  By taking it one step further and having a company LinkedIn page, you increase your authenticity, but you increase the likelihood of showing up higher in search results.LInkedIn company profiles

The first step in creating a company page on LinkedIn is that you MUST have a company email to set-up the company LinkedIn page. You cannot use gmail, yahoo, hotmail or (heaven forbid) aol. If you want to get started right away you can link here – http://marketing.linkedin.com/company-pages/

If you want to take advantage of all of the bells and whistles, you will need some graphics to optimize the profile to the fullest and the time to create a listing of your products and services. This gives you in-bound links that also help drive up your website’s SEO.

Last but not least, if you are creating a company profile, you will want followers.  To keep them interested, you will more than likely need to post some interesting information about your company or industry. Get a twofer by sharing your company update to your personal connections! Need to know more about that? Check this post.

Does all of this sound overwhelming?  Give me a call.

Keep an Eye on Your Competition

Gone are the days of just having a “secret shopper” go to the competitors store to find out pricing. New tactics are required. After reading this article in Entrepreneur by a former CIA Officer onspying How to Get Ahead of Your Competition, I thought about how you could “spy” on your competition through social media.

There are four aspects about social media that help you build or protect your business.  Let’s review:

  • Build Your Brand with Social Media – Using social media allows you to have your logo, ideals and business practices in multiple locations, hopefully, in the right places where your customers are looking for you. Make sure that you are sharing the same message everywhere you are.
  • Build Relationships – as you are developing your clientele you are also building a rapport between you and them.  Learning more about what they want or need.  Social media can help you stay in touch with them and carry on conversations.
  • Level the Playing Field – every business has access to the same networks and tools available on the variety of social media platforms.  It is how well you use them and the available features as to how much better of an opponent you will be.
  • Monitor Competitors – you can “keep an eye on your competition” by following their movements on the various platforms in which they participate. Have they offered a coupon, a pop-up sale, a new white paper? Do they have a newsletter, a blog, a photo journal? Can you modify or improve upon their idea to help your business?  Are you using more platforms than they are, but your engagement is lower?

What have you discovered when you were “spying” on your competition?

 

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