I recently read How can you get millennials to like your brand on Facebook? It sparked this thought: How do you get anyone to like your brand on Facebook? The article stated that Millennials say they are more likely to like an organization if it:
- Offers discounts (56 percent)
- Offers product samples (40 percent)
- Sends event invitations (28 percent)
- Sends personal invitations (27 percent)
- Has games or “fun” applications (14 percent)
I would venture to say that almost anyone would like an organization that offers discounts or product samples, and how many “Boomers” spend time on gaming options found on-line or in social media networks.
Conversly, I found this article Millennial Consumers: Engaged, Optimistic, Charitable that states:
- Millennials are actively engaged in consuming and influencing – more likely than non-Millennials to purchase products that support a cause, and the 34% that make direct donations primarily donate through mobile devices. They contribute to user-generated content, spend time rating products and services and uploading videos, images and blog entries online.
- Millennials favor recommendations from peers or friends – 53% reported exploring brands through social networks. They use their phones to read reviews or research products while shopping.
- Millennials are “digital natives” – 72% reported using MP3 players, 67% use gaming platforms and 59% own smartphones. They are heavily engaged with social media – 33% favor brands with Facebook pages and mobile websites.
My thought is that you must determine your target audience. That audience cannot be “anyone that …”. Drill down to find a specific market, own that demographic, and then, if you need, expand from there. Where will they find you if they look?
Once you pick a specific audience, find out where they “live”:
- smart phones
How will they find you?
- Do they pick up a newspaper or their Kindle?
- Do they find out about your business from Yelp or a phone call to a friend?
- Are they searching for you on Google or driving past your business?