One of my Favorite Things

If the song from the Sound of Music – Favorite Things

could be rewritten to my thinking social media and LinkedIn would be included as one of the items in the list. LinkedIn is one of my favorite social media tools. Whenever I see an article on LinkedIn, I take a peek.  Often the titles are the X number of tools or things you don’t know about LinkedIn.

I have found that there seem to be two types of users:

  1. The person that collects connections and updates their resume
  2. The person who participates in groups, answers questions and shares status updates.
The more often you participate in LinkedIn by sharing via groups, status updates or showing

Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

your expertise when answering questions, the more frequently your name appears in your connections updates stream.

This article about announcements raises some good points about direct communication to group members, but unsolicited emails could cause frustration, which we do not want to do when trying to generate leads.

Remember that by participating regularly, your connections will see your name and will be reminded each time they do of what you do or where you work.  As much as we would like things to be simple, they aren’t always easy.  Networking face-to-face and building relationships is often the way to increasing the on-line relationships that you have established.

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Follow the Chain

How do you find out what other companies you should like or follow on social media platforms?

If you are a business with a business page on Twitter, Facebook, Google+ or even Pinterest, Instagram, or Flickr, there are pages where you might get your best information.  The most important thing to do is to follow them, “Like” the page with your page, add them to your circle in Google+ or in other words add them to the people you get information from in social platforms.and want to follow other businesses who may help you. Follow the chain – you like a page – what pages do they like and on and on.

To see this in action, here is a screenshot from a search on Google+:

People that are in my circles – 

I picked Fred.  I clicked on his profile and noticed that he has 3K+ in his circles.

That is a pretty good number, so I click on the “See all” in the upper right corner.  This screen pops up.

If you notice, there are three people to whom we are both connected.  Once I have gone through and picked some of those people with whom I would like to connect.  I could then go into their circles and pick more people.

You might ask: Why would I want to do this? This is really good to be able to connect with the influencers in your field, or to be able to connect with someone that you may have been trying to connect with for business for a long time.

This method also works in LinkedIn: see how here – I connect with a person who has many contacts.  If they have more than 500 connections you will only see the 500+

Click on the 500+ and you will see a list like the one below:

You will see a  list of all of their connections and another list of the ones that you share. If you only see the list of shared connections, it means that the person has chosen to hide their connections from anyone else.

Use the relationship with the first person in your personalized invitation to the second degree connection with which you want to connect.

Much of this requires a bit of homework, and diligence, but can pay off in the long run.

What other benefits can you see from “following the chain”?


Don’t get thrown in LinkedIn Jail

When you send an invitation to a new connection in LinkedIn, do you use the generic invitation?  Please don’t!

OK, raise your left hand and place your right hand on your heart.  Read the following out load:

I promise to never ever, ever, ever, use the generic invitation to connect from LinkedIn.

What I teach in my workshops is this:

When you invite someone to connect, you don’t know when the next time they will be on LinkedIn.  You don’t know who they interact with or how many people they meet in a given day or week.  Help the person out by reminding them of where and when you met, how you might be able to assist them and THEN ask them to connect with you.

If you don’t know the person but want to connect with them, tell them why so they don’t think you are stalking them.

By doing those two things, you cut down your chances of being reported as spam, thus keeping you out of LinkedIn jail.

So will you, or won’t you?


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