So often someone posts something that they think is harmless. But in reality, it could potentially cause the biggest faux pas of a companies life. Recently an article got me thinking about how you must be judicious in what you say on-line, how you say it, and to whom, because what you say will always be there.…
Something new that I just did was participate in a recording for Blog Talk Radio. Recently I was approached by a LinkedIn group member to be a guest presenter on her internet radio show. The idea was to share some information on using social media with entrepreneurs. Always game for a new foray into uncharted…
This Forbes article Small Business + Small Marketing = Really Big Losses trended on LinkedIn recently and brings up very valid points about marketing. Entrepreneurs know their business – mostly because they are technicians who have become business owners. In many cases, the person is/was good enough at their craft or trade that they decided to…
I recently read How can you get millennials to like your brand on Facebook? It sparked this thought: How do you get anyone to like your brand on Facebook? The article stated that Millennials say they are more likely to like an organization if it: Offers discounts (56 percent) Offers product samples (40 percent) Sends event invitations…
Social media isn’t the only tool you should have in your marketing arsenal, but it is one that you should be using. If your business is going to succeed, you must investigate all aspects of marketing your business and social media must be included into the mix. Recently, I read a great article on using…
